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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#018: How Amy McLaren Built a Charity That Works - and Why Philanthropy Belongs in Business
What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”?
In this episode, I’m joined by Amy McLaren, founder of Village Impact, author of Passion to Purpose, and one of the most admired voices in the purpose-driven business space. Amy has helped bring education to thousands of children in rural Kenya through Village Impact’s smart, sustainable model—while also raising a family, running multiple businesses, and empowering women through her adventure mastermind, LadyStrength.
As someone who spent nearly two decades building and funding nonprofit organizations myself, I couldn’t be more excited to bring you this conversation. Amy is the real deal. And in a world full of surface-level “giving back,” what she’s built is the blueprint for doing good that actually works.
We’re talking about:
- How Village Impact grew from a bold idea into a thriving, global nonprofit
- The truth about what it takes to run a successful charity behind the scenes
- How Amy structured a brilliant funding model that doesn’t rely on grants
- Why philanthropy should be part of every business strategy—not just a feel-good extra
- What legacy really means when you’re building something that outlives you
Whether you’re a business owner who dreams of starting a nonprofit, someone looking to make giving back part of your brand, or a purpose-led entrepreneur figuring out how to lead with more impact—this conversation will inspire you to think bigger and act bolder.
Hit play and learn what it means to create lasting change—without compromising your mission or your business.
RESOURCES & LINKS
→ Learn more about Village Impact
→ Connect with Amy on Instagram
→ Grab her book Passion to Purpose
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Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
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Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!