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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#020: What No One Tells You About Burnout and Business Growth with Masha Kay
You’ve heard it before: just push through. Hustle harder. Do more.
But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with your nervous system?
In this episode, I’m joined by the brilliant Masha Kay, a Nervous System and Breathwork Coach who helps high-performing women grow sustainable, profitable businesses without burning out.
We’re diving deep into the science and soul of success—from what chronic stress is really doing to your body, to how to build a business that supports your health instead of draining it.
Whether you’re scaling your business or just trying to stay out of survival mode, this conversation will change the way you think about growth, burnout, and what it actually means to succeed.
In This Episode, We Talk About...
- Why burnout isn’t just a mindset problem (and how your nervous system plays a bigger role than you think)
- The hidden signs of nervous system dysregulation in entrepreneurs
- How to stop overworking and start building from a regulated, resourced place
- The difference between surviving and scaling—and how to move into ease without losing ambition
- Breathwork, trauma-informed tools, and simple practices to support long-term success
About Masha Kay:
Masha Kay is a Nervous System and Breathwork Coach dedicated to helping clients navigate their lives and goals through sustainable habit shifts, powerful emotional processing, and deep inner healing. She draws from her own story and extensive experience coaching hundreds of clients to make the nervous system an ally in reaching goals, moving beyond survival to manifest their dreams. Her approach is rooted in psychology, neuroscience, and spirituality—blending science and soul to support women in business and life.
Connect with Masha:
- Website: mashakay.com
- Instagram: @mashakay
Resources & Links:
- Join the Business of Good Collective
- Listen to more episodes
- Connect with me on Instagram @janditchfield
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!