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Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman in business who built the business you thought you wanted… only to realize you're still chasing visibility, creating constant content, and wondering why success doesn't feel as fulfilling as you expected?
Maybe you're a coach, consultant, or service provider with a podcast who knows you're an expert—but your show isn't helping you become known, build thought leadership, or attract the opportunities you know you're capable of.
Or maybe you're tired of wondering why your podcast isn't getting discovered, growing, or charting?
If you're nodding your head, you're exactly who this podcast was created for!
The truth is, the businesses making the biggest impact today aren't built by the people creating the most content. They're built by the people who become known. When you're recognized as the expert people trust, opportunities find you, clients come to you, and business becomes more sustainable.
Your podcast shouldn't just be another piece of content. It should be the reason people know your name. That's exactly what this podcast is here to help you do.
Hi, I'm Jan Ditchfield. I launched my first podcast with a $25 microphone from Amazon and 15 downloads. Today, I host two chart-topping podcasts. I've built a multiple six-figure business powered by my podcast, and people regularly stop me in the grocery store to tell me they listen to my show.
But it wasn’t always that way. Like so many of the women I work with, I thought success meant being everywhere. More content. More platforms. More visibility. I was chasing attention instead of authority. Everything changed when I stopped treating my podcast like content and started treating it like my most valuable business asset.
That shift didn't just grow my business. It changed how people saw me. Today, opportunities come to me instead of me constantly chasing them, and I help women entrepreneurs, coaches, consultants, and service providers build that same kind of authority through podcast strategy, podcast SEO, and strategic podcast positioning.
Inside this show, you'll learn how to:
✨ Build thought leadership that positions you as the recognized expert in your field.
✨ Use podcast strategy and podcast SEO to grow a business podcast that gets discovered.
✨ Create binge-worthy episodes that help your podcast chart, build authority, and attract the right audience.
✨ Build a sustainable business by turning your podcast into your most valuable business asset.
I don't measure success by downloads. I measure it by whether your podcast helps you become known, your authority grows, and your business starts attracting opportunities instead of chasing them. The charting is simply the proof.
If you're ready to build a podcast that grows your authority, charts your show, and helps you build a business you're proud to own, hit play, my friend, and let's get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
038: She Turned Her Creativity into Profit and You Can Too
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Have a creative spark you’d love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip.
I’m sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy.
Over the past two years, I’ve had the privilege of watching Maude grow her creative brand from the inside out — launching a membership, writing a book, and building a business that’s wildly original, deeply aligned, and seriously profitable.
Whether you’re a maker, artist, or entrepreneur who wants to grow a purpose-driven business without burning out, this episode is packed with real talk, strategy, and inspiration you won’t want to miss.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ What it really takes to turn your creative passion into a profitable brand
✅ How Maude launched her book Retro Quilts and built a thriving community
✅ The mindset shifts that helped her move from creative to CEO
✅ What changed when she joined Legacy—and how it helped her grow with clarity and heart
3 KEY TAKEAWAYS:
1️⃣ Your creative voice is your biggest business asset. You don’t need to change who you are—you just need to build from it.
2️⃣ Profit and play can coexist. A creative business can be sustainable and joyful when it’s rooted in purpose.
3️⃣ Growth doesn’t happen by accident. Surrounding yourself with the right support (like Maude did in Legacy) can change everything.
LINKS & RESOURCES:
📚 Check out Maude’s book: Retro Quilts
🧵 Explore The Maude Squad Membership and more: theretroquilter.com
💻 Follow her on Instagram: The Retro Quilter