Run Your Damn Business | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Attract Clients & Grow Income Organically

041: The 3 Sales Tactics I’ll Never Teach You (and Why)

Jan Ditchfield Season 3 Episode 41

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0:00 | 10:53

If you’ve ever felt that tight, uneasy feeling when someone tries to push you into buying—this episode will help you understand exactly why.

This summer, I’m sharing shorter solo episodes packed with actionable insights you can implement quickly—because the season is busy enough without more overwhelm.

Today, I’m breaking down the three sales tactics I’ll never teach you—and why they quietly erode trust, create unnecessary pressure, and ultimately damage the relationships you’ve worked so hard to build.

You’ll learn how to spot these strategies in the wild, what to do instead, and how to feel confident selling in a way that’s ethical, transparent, and true to your values.

Let’s make selling feel good—for you and for the people you serve.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ How to recognize sales tactics that rely on fear and guilt
✅ Why common strategies like countdown timers can undermine your credibility
✅ What ethical selling looks like and how it can grow your business sustainably

3 KEY TAKEAWAYS:

1️⃣ Countdown timers on evergreen offers are a form of false urgency that pressures buyers into rushed decisions.
2️⃣ Payment plans shouldn’t quietly punish people who need flexibility the most.
3️⃣ Shame-based messaging damages trust and isn’t necessary to run a profitable business.

LINKS & RESOURCES MENTIONED:

🎁 The Ethical Sales Starter Kit – Your free guide to selling with integrity and impact: janditchfield.co/starterkit

Ready to Turn Your Podcast Into a Revenue Stream?

If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.

Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.

This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow