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Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a coach or consultant who is tired of building your online business around constant content, launches, and strategies that only work if you’re always online?
Have you explored course creation or tried to generate online course sales, but still feel like your revenue is inconsistent or harder than it should be?
Are you wondering how podcast marketing can actually drive audience growth, lead generation, and real sales—but aren’t seeing it happen yet?
If that sounds like you, you’re not alone—and you don’t have to figure this out on your own.
The truth is, building a profitable online business isn’t about working harder or living on social media. It’s about building a business that works—one that brings in consistent income, supports your life, and creates the kind of stability most online businesses are missing. That’s exactly where I come in!
Inside this podcast, you’ll learn how to create online courses you can sell on evergreen, generate consistent revenue with evergreen sales, and use podcast marketing to drive the kind of audience growth and conversions that actually move your business forward.
Hi, I’m Jan—an award-winning marketing strategist who left the corporate world, picked up a $25 microphone on Amazon, and built a half-million-dollar online business powered by my podcast.
Like a lot of people, I tried to build my business the way everyone said I should. I showed up everywhere, created constantly, and chased the strategies that were supposed to work… but still found myself wondering why everything felt so inconsistent—and honestly, more exhausting than it needed to be.
Everything changed when I stopped relying on hustle and built a successful online course business supported by podcast marketing and evergreen sales funnels. I became a Top 20 marketing podcast host, built a Top 3% globally ranked show, and turned my business into a multiple six-figure evergreen system—all without constantly creating just to keep sales coming in.
Now, I teach coaches and consultants how to build an evergreen business that feels calmer, more predictable, and far more sustainable.
In this show, you’ll learn how to:
✨ Use podcasting for business growth and online course sales
✨ Create evergreen courses designed for long-term online success
✨ Grow income using ethical sales tactics and evergreen sales funnels
✨ Use email marketing to grow podcast downloads and evergreen sales
✨ Approach online course marketing with a strategy that scales
Because this isn’t about doing more. It’s about building better.
If you’re ready for more clarity, more consistency, and a more grounded way to grow your business, you’re in the right place.
Hit play, my friend and let's get to work!
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Growth Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently
042: The Secret to Creating a Course You’re Proud to Sell
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You care about making a difference through your business—and the courses you create are part of that mission.
But what happens when something that should feel exciting starts to feel heavy, overwhelming, or misaligned?
In this episode, I’m joined by online course strategist Shannon Boyer to talk about the secret to creating a course you’re actually proud to sell.
Because it’s not just about what you teach. It’s about why you’re teaching it—and how you build it in a way that supports your students and sustains you.
We’ll unpack the biggest mistakes that lead to burnout, why preselling isn’t always the answer, and how to build a course that feels good to run—today, tomorrow, and years down the road.
Whether you’re thinking about creating your first offer or reimagining something that no longer fits, this conversation will help you reconnect with the purpose behind your work—and give yourself permission to do things differently.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why building a course for the wrong reasons leads to overwhelm and resentment
✅ The difference between a course that drains you and one that energizes you
✅ How to realign your course to match your values, strengths, and vision
3 KEY TAKEAWAYS:
1️⃣ Your course should serve you, too. If you’re building from pressure or fear, it will show up in your energy—and your results.
2️⃣ Alignment creates sustainability. The right foundation makes it easier to show up, deliver, and sell without burning out.
3️⃣ You don’t have to follow trends. The best courses are built on clarity, conviction, and service—not “shoulds.”
LINKS MENTIONED:
• Shannon Boyer’s Website
• The Build Lab
• The ART of Online Course Creation Podcast
Ready to Turn Your Podcast Into a Revenue Stream?
If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.
Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.
This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.
👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow