Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman in business who built the business you thought you wanted… only to realize you're still chasing visibility, creating constant content, and wondering why success doesn't feel as fulfilling as you expected?
Maybe you're a coach, consultant, or service provider with a podcast who knows you're an expert—but your show isn't helping you become known, build thought leadership, or attract the opportunities you know you're capable of.
Or maybe you're tired of wondering why your podcast isn't getting discovered, growing, or charting?
If you're nodding your head, you're exactly who this podcast was created for!
The truth is, the businesses making the biggest impact today aren't built by the people creating the most content. They're built by the people who become known. When you're recognized as the expert people trust, opportunities find you, clients come to you, and business becomes more sustainable.
Your podcast shouldn't just be another piece of content. It should be the reason people know your name. That's exactly what this podcast is here to help you do.
Hi, I'm Jan Ditchfield. I launched my first podcast with a $25 microphone from Amazon and 15 downloads. Today, I host two chart-topping podcasts. I've built a multiple six-figure business powered by my podcast, and people regularly stop me in the grocery store to tell me they listen to my show.
But it wasn’t always that way. Like so many of the women I work with, I thought success meant being everywhere. More content. More platforms. More visibility. I was chasing attention instead of authority. Everything changed when I stopped treating my podcast like content and started treating it like my most valuable business asset.
That shift didn't just grow my business. It changed how people saw me. Today, opportunities come to me instead of me constantly chasing them, and I help women entrepreneurs, coaches, consultants, and service providers build that same kind of authority through podcast strategy, podcast SEO, and strategic podcast positioning.
Inside this show, you'll learn how to:
✨ Build thought leadership that positions you as the recognized expert in your field.
✨ Use podcast strategy and podcast SEO to grow a business podcast that gets discovered.
✨ Create binge-worthy episodes that help your podcast chart, build authority, and attract the right audience.
✨ Build a sustainable business by turning your podcast into your most valuable business asset.
I don't measure success by downloads. I measure it by whether your podcast helps you become known, your authority grows, and your business starts attracting opportunities instead of chasing them. The charting is simply the proof.
If you're ready to build a podcast that grows your authority, charts your show, and helps you build a business you're proud to own, hit play, my friend, and let's get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
048: The Beginning of Something Bigger: A New Chapter for TBOG
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After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes.
“Are you still working with entrepreneurs?”
“Is this just for nonprofits now?”
“What’s actually changing?”
In this episode, I’m answering all of it.
I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to serve both purpose-driven entrepreneurs and nonprofit leaders in a way that feels more aligned, more strategic, and more supportive than ever before.
You’ll also get an in-depth look at the three core ways I’ll be supporting you going forward - Impact Business Academy, The Modern Nonprofit School, and Legacy (which is getting a major glow-up this fall).
If you’ve been craving a more meaningful, sustainable way to lead—and you’re ready to build something that actually reflects who you are—this is where we begin.
WHAT YOU’LL HEAR IN THIS EPISODE:
✅ The real reason behind the evolution of The Business of Good
✅ How I’m supporting both entrepreneurs and nonprofit leaders—without leaving either behind
✅ A deep dive into my three signature programs and who they’re designed to serve
3 KEY TAKEAWAYS:
1️⃣ This is not a pivot—it’s an expansion, rooted in clarity and alignment
2️⃣ You don’t have to choose between making a living and making a difference
3️⃣ Whether you’re leading a business or a nonprofit, you deserve modern tools and strategic support
LINKS MENTIONED:
💛 Impact Business Academy
💛 The Modern Nonprofit School – Join the Waitlist
💛 Legacy Mastermind