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04 // 3 Easy Ways to Increase Your Email Open Rates

Season 5 Episode 4

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0:00 | 11:53

Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute! 

Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.

I’m breaking down three simple ways to increase your email open rates, pulled straight from what I shared recently inside my mastermind, The Table. My own open rates consistently sit around 60–70%, and I don’t believe in gatekeeping — so I’m bringing it here.

In this episode, we cover:

  • Why email gets a bad reputation (and why that thinking hurts your business)
  • Why I test emails before sending them to my full list — and how long to test for
  • How timing your sends differently — evenings, weekends, low-noise windows — can boost engagement
  • Why email isn’t just marketing — it’s a long-term business asset you own

None of this requires more content. None of it requires chasing trends. It’s about working smarter with what you already have and letting your email list do the heavy lifting it was designed to do.

Take what you need from this one — and then go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

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