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Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a coach or consultant who is tired of building your online business around constant content, launches, and strategies that only work if you’re always online?
Have you explored course creation or tried to generate online course sales, but still feel like your revenue is inconsistent or harder than it should be?
Are you wondering how podcast marketing can actually drive audience growth, lead generation, and real sales—but aren’t seeing it happen yet?
If that sounds like you, you’re not alone—and you don’t have to figure this out on your own.
The truth is, building a profitable online business isn’t about working harder or living on social media. It’s about building a business that works—one that brings in consistent income, supports your life, and creates the kind of stability most online businesses are missing. That’s exactly where I come in!
Inside this podcast, you’ll learn how to create online courses you can sell on evergreen, generate consistent revenue with evergreen sales, and use podcast marketing to drive the kind of audience growth and conversions that actually move your business forward.
Hi, I’m Jan—an award-winning marketing strategist who left the corporate world, picked up a $25 microphone on Amazon, and built a half-million-dollar online business powered by my podcast.
Like a lot of people, I tried to build my business the way everyone said I should. I showed up everywhere, created constantly, and chased the strategies that were supposed to work… but still found myself wondering why everything felt so inconsistent—and honestly, more exhausting than it needed to be.
Everything changed when I stopped relying on hustle and built a successful online course business supported by podcast marketing and evergreen sales funnels. I became a Top 20 marketing podcast host, built a Top 3% globally ranked show, and turned my business into a multiple six-figure evergreen system—all without constantly creating just to keep sales coming in.
Now, I teach coaches and consultants how to build an evergreen business that feels calmer, more predictable, and far more sustainable.
In this show, you’ll learn how to:
✨ Use podcasting for business growth and online course sales
✨ Create evergreen courses designed for long-term online success
✨ Grow income using ethical sales tactics and evergreen sales funnels
✨ Use email marketing to grow podcast downloads and evergreen sales
✨ Approach online course marketing with a strategy that scales
Because this isn’t about doing more. It’s about building better.
If you’re ready for more clarity, more consistency, and a more grounded way to grow your business, you’re in the right place.
Hit play, my friend and let's get to work!
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Growth Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently
42 // How to Price Your Evergreen Course (So It Actually Sells)
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If your course isn’t selling, it’s tempting to assume the problem is your content. But more often than not, the issue sits in how your evergreen course is priced—and whether that price actually supports trust, positioning, and sustainable sales.
Because pricing isn’t about picking a number that feels right. It’s about aligning your evergreen course with the result it delivers, the market it sits in, and the role it plays inside your business. And this is where most creators get stuck—overthinking, second-guessing, and unintentionally underpricing in a way that makes selling harder, not easier.
It’s not about “charging what you’re worth.” It’s about pricing a transformation. When you build an online course, your audience is subconsciously comparing it to other online courses solving similar problems. Price too low, and you create doubt. Price too high without positioning, and you create friction. The goal is fair market alignment that supports clean online course sales.
And this is where strategy replaces emotion. Your evergreen course doesn’t exist in isolation—it sits inside an ecosystem. Whether you're in course creation mode or refining your funnel, your offer needs a clear role: quick-win, core transformation, or high-touch support. Each one carries different expectations, and your pricing should reflect that.
Because scalability matters. In an evergreen model, relying on high volume at low pricing creates pressure. Structuring your online sales with thoughtful tiers allows you to maintain accessibility while creating space for higher-value conversions—something most evergreen courses are missing.
And this is where it clicks: it’s not about guessing the “right” price. It’s about making a strategic decision that supports how your evergreen course sells over time.
If you want the full foundation behind this, go back and listen to episode 41 for the start of this conversation.
Ready to Turn Your Podcast Into a Revenue Stream?
If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.
Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.
This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.
👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow