The Essential Mindset Behind Marketing Innovation

Social In 10

Social In 10
The Essential Mindset Behind Marketing Innovation
Nov 24, 2025 Season 3 Episode 25
Giraffe Social

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Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes.

We unpack the process behind validating ideas, securing investment, and landing partnerships—and how those same principles can be applied within large organisations. Drawing on a background in journalism and brand strategy, [Guest Name] also shares how storytelling becomes the secret weapon for innovators looking to move from concept to execution.

If you’ve ever struggled to get buy-in for new marketing strategies, this episode shows you how to make ideas stick.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Episode Artwork The Essential Mindset Behind Marketing Innovation 12:41 Episode Artwork When Creativity Meets Technology in Branding and Marketing 8:54 Episode Artwork Turning Expertise Into Impact Through Storytelling 8:52 Episode Artwork Capturing the Emotion of Sport Through Digital Content 11:16 Episode Artwork The Future of Inclusive and Employee-Led Marketing 9:19 Episode Artwork Winning Internal Support and Outsmarting Social Shifts 9:49 Episode Artwork The Crimes of Marketing, and How to Speak to Engineers on Social Media 7:28 Episode Artwork Building a Personal Brand That Gets Noticed 7:48 Episode Artwork Balancing Your Brand and the Company’s Brand 7:34 Episode Artwork Less But Better: Simplifying Marketing Strategy for Impact 5:08 Episode Artwork Less Is More: Making Simpler Marketing Strategies Work 7:28 Episode Artwork How to Balance Your Unique Voice with a Brand’s Vision 6:45 Episode Artwork Is it Possible to Stay Creative When You're Always Creating? 6:30 Episode Artwork The Magic’s in the Details: Building Brand Trust from the Inside Out — with Dale Anne, Creative Lead at Canva 6:30 Episode Artwork Make Meaning Your Brand’s Superpower — with Dale Anne, Creative Lead at Canva 6:59 Episode Artwork Where Audience Segmentation Fails, and How to Fix It 9:46 Episode Artwork Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing 9:33 Episode Artwork The Next Act: Reinventing Marketing for a Streaming-First World 8:52 Episode Artwork AI, Audiences, and the New Attention Economy on Social Media 7:51 Episode Artwork Why Real Stories Resonate 7:23 Episode Artwork Smarter, Faster, Sharper: How AI is Supercharging B2B Marketing 8:25 Episode Artwork Social Media Mistakes We’re Still Seeing (And Why They Need to Go) 9:01 Episode Artwork From Friends to Founders: Building a Creative Brand That Actually Works 10:30 Episode Artwork Human First Marking, The Future of Community Marketing and Fostering Deeper Relationships 10:22 Episode Artwork How to Grow your Online Community and Development of Human First Marketing 10:08