Ep #245 The Courage to Connect: Vulnerability as Your Brand-Buildng Superpower

When was the last time you shared something real about yourself to your current or potential customers?

I know it’s not what you want to hear - you just want to make a great product and have everyone fall in love with it, tell everyone they know and buy it repeatedly - but that's simply not enough to get traction as a small brand. 

On today's podcast I share the secret to small business success - that being vulnerable is one of the fastest ways to create new and raving fans.
 
People don’t just want your product — they want to know you.

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