The Art of Maneuver

AoM - Briefing: tell stories, not facts

Patrick Edwards Season 2 Episode 24

We are educated on facts without context. Your brain can't process disconnected facts, it needs a story arc. Don't let decision or meetings be governed by diving in to standalone facts. Storytelling is leadership, because you're creating structure, and giving people a foothold on their place within the structure and the vision. Your audience is only there if you bring them there.