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The Not Unreasonable Podcast
A Spirit Guide For Insurance, Rick Lindsey
April 15, 2018 David Wright

I sometimes think of insurance as a morality game. The problem of assessing and pricing risks is so hard that we fall back on human concepts of fairness and relationships to guide our actions.

Think about the oldest of old school underwriters. They build relationships. They fight claims swindlers and predators to the death. They're unscrupulously honest and fair.

Perhaps the most fundamental human quality is trust and the thing that great underwriters are great at is figuring out who is worthy of that trust and nurturing it. Rick Lindsey is to me the embodiment of the humanity in insurance. His insurance isn't about technology and data transfer and machine learning. Unfortunately I lost some of the beginning of this interview where he tells a story about fighting a lawyer on a 75k homeowners claim and winning at a cost of 700k on expenses. He'd do it again every time. Rick is the CEO of Prime Insurance company and he is old testament.. he understands a few really big ideas better than the rest of us and has the force of personality to show us the way. I'm calling him our spirit guide. Here's why..

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