Hey guys , and welcome back to another episode of your Brain's Coach podcast . My name is Angela Shurina , I'm your host , I'm your Brain's Coach and it is my job here to bring to you , to construct , share with you , discuss with you and apply all the best cutting-edge , most researched , interesting , applicable , effective brain-body work tools , all with the purpose to help your best to express its fullest version . That's what we are all about here your best , unleashing that into the world to the best of our abilities . So , folks , today I , the day after my birthday , second day of my 37th birthday on this planet . Today I wanted to share with you my thinking about creativity and what I got to understand as I progressed on my own journey of being an entrepreneur , a coach , a creative , a person who wants to live their life audaciously , courageously , creatively , but also living and building lasting legacy . You know , life is actually full of contradictions . Life is all one one big old contradiction . It's not black and white , it's a ton of different colors and all kinds of shades of gray and other colors , and very often it's not this or that , it's both . Like for creatives , any kind of creatives , like anyone who creates new stuff or recompiles different parts of what is to come up with something new , an entrepreneur , an artist , anyone who wants to live their life on their terms , building , carving their path forward . We all need to understand that that creativity that we have , this creation need it , will only thrive to its fullest ability in very , very good structure , among really well-defined routines and constraints . And it's a paradox , right ? That's why the newsletter that I sent out today is called the Paradox of Creative Structure out today .
Speaker 1It's called the Paradox of Creative Structure why artists are ritualistic fanatics , like have you ever watched a chef working on their masterpiece , trying to recreate it ? It's a lot , a lot of science . It's like a little bit just here , there , but not too much . When you watch them work , it's like the most sophisticated , complex scientific experiment unfolding in front of you , the one that then you can eat . That's how you get predictable results , right ? If you love , for example , work of a specific chef , or you love specific restaurant , you want to get there and you want to get a predictable result . Not like you like something , you come in and you expect it to be the same , and then it's not . Have you ever wondered how difficult that is and how much precision goes to this edible piece of art . Have you ever thought about that ? How scientific most art , most creation , actually is ?
Speaker 1So today , it's all about that creative boundaries , creative structure , what you need to design and maintain if you want your amazing ideas to survive the contact with real world . And that's where a lot of actually entrepreneurs or potential entrepreneurs and artists very often would struggle a lot until they understand this simple law the more creative you want to be , the more you actually want to make happen in the world , the more structure you need . Nobody , nobody , skips this rule . Like Mozart , you take the most creative artist in any realm out there . They are fanatical about their rituals , routines . I need to get this and that and I only work in that kind of space . I just thought about why that is Anyhow .
Speaker 1So my birthday is over and I ate a ton of dark , 99% sugar-free chocolate . So my creativity , my energy match my schedule , full and thriving , and I'm loving every bit of it . You know , yesterday it's a small side track I was talking to my mom and I was like life is best lived full and engaging and you need to jump into it each day like you would in a cold lake and , yes , still a bit of thinking so you don't die . But then the best stuff happens when you're in it , not when you're thinking about that . And so the more meaningful experiences and actions you have in your life , the richer your inner life is . And yes , you need to examine your life , you need to reflect on it . But if all you do is reflecting , soon there's going to be nothing to reflect upon .
Speaker 1Kind of the same as creativity If you don't put anything in , then soon you're going to have nothing out . That's why the best creatives actually also work in cycles Sometimes it's daily , sometimes it's weekly , sometimes it's yearly when they put in , when they absorb a lot of stuff from their environment , experiences , and then they go through this period when they deliver , when their mind combines all the pieces and parts , connects the dots and then they create . So creativity is never in a vacuum . So creativity is never in a vacuum . That's another truism that most experienced artists quote , unquote . Right , if you are an entrepreneur , whoever you are , if you create you're an artist . The artist with experience know that if you don't put anything in for a long period of time , soon your well of creative stuff is going to dry out and you're going to have your I don't know artist block , your writer's block , your entrepreneurial block . You need to experience without expectations . Just live your freaking life , jump into the light and then you have something to reflect upon .
Speaker 1So now back to routines . As I woke up and I was getting back to my work , I looked through my messages from my clients and I saw one where my client shared with me her schedule , her finalized still semi-finalized routine , which she's going to work with right now , and she said I feel so at ease , at peace now . Why haven't I done this before ? You know a lot of my clients when we start working together , and most of them are the kind of clients who are creative , who want to and do live life on their own terms , and it's very unpredictable . It's a very unique experience and a lot of them resist routines at first because very often we believe that if we create routines , it's going to complicate our life and it's going to suck creativity out of everything that we do , which is actually the opposite of what happens . So my clients resist routines until their life gets so chaotic and unmanageable and stress levels skyrocket that everything else stops working . And that's where like , well , this is not working , so I need to change things , and very often the very often thing that they need to change is introduce routines that are going to simplify , routinize , automate the foundations , so then they don't have to think about that trivial stuff like your meal , so when you wake up and when you go to bed , what you dress into when you work and how you work , et cetera . There are so many decisions that you can be automating , so your brain power and your physical energy are freed up to do the actual creative stuff and have a lot more capacity to make decisions , to be creative and to deliver on your vision .
Speaker 1Brett Stahlberg , one of the top leading high performance coaches , authors , thinkers , posted maybe a couple of days ago on his Instagram Routines are powerful . They help you to activate when you are feeling low . Automate decisions so you don't burn through your willpower and prime your mind-body system for the task at hand . And then he writes about rules of effective routine creations and routines . You know they're very individual . Also you gotta have some but then they are individual what you do , when you do , where you work , etc . And that's why almost no two artists at least I don't know any that have exact same routine . It depends also on your biology , like whether you're a morning person , whether you're a night person , whether you're an introvert , an extrovert , what kind of place is suited for your work ? So all of the things you need to figure out through experimentations , but what is undeniable is you do need a routine in order to automate , in order to save your decision-making capacity , in order to also reduce stress levels .
Speaker 1Tony Robbins , one of the early birds of high-performance psychology , always talks about this human need for certainty and uncertainty for both . So uncertainty , we need this novelty , especially as artists . In this life , we need to explore , to absorb new , to seize opportunities , to create new stuff . So we need that . That's our exploration gene in us . But we also need that certainty which gives us a sense of predictability , of familiarity . Routines are a way to create this shelter where we recover and where we can feel like , huh , I can just rest here and just allow my body and mind to rejuvenate , so then I can go out there and seize the day which is also a little bit or a lot more stressful and also interesting and creative , but these routines which your brain turns into programs which you run on autopilot . So routines save you physical , mental , cognitive energy , reduce your stress , create structure , reduce overwhelm , and all that so you can fully embrace your creative side and you can be very effective and deliver a lot , a lot of results consistently . A lot , a lot of results consistently .
Speaker 1Greg McEwen in his book Effortless . So he is productivity , efficiency thinkers . He is an essentialist or minimalist . He's all about simplification , to create more and experience more . So in his book Effortless he writes take the high-tech path for the essential and the low-tech path for the non-essential . What he talks about here is about automation of the stuff that you don't want to be thinking about , like your meals or what you're going to wear every day , and adding friction to things where you'd like to make more conscious decisions . Friction to things where you'd like to make more conscious decisions . And Tony Robbins talks about certainty and uncertainty and how to create more conditions for both to thrive .
Speaker 1And then now back to my routine 5 am , or you know for 35 , I wake up , I go for walks , I do my meditations , then after that I do the deep work , the creative work , the stuff that moves my vision forward Somewhere early midday for me it's very early , I'm an early bird maybe like 11 to 12 . I go for a midday workout and then the rest of the day , maybe the next five hours or so I work with clients and then after that I have dinner , walk and studying , and most of my friends know if they want to have a chat or want to catch me . They know my times and they know that I'm almost like a clock you could literally check your clock for my walking times and so if they want to meet up , without scheduling anything like , can I join you for a walk , because 99% of the time that's what I'm going to be doing at specific times of the day , and if you know where I live , you also know where to find me for those walks . If you know where I live , you also know where to find me for those walks Anyhow . So that might seem like a lot of structure and it's kind of boring , but , believe it or not , exactly that allows me to get a lot , a lot of creative stuff done every single day , and so when somebody asks me to create a presentation , a workshop , a talk , to brainstorm certain things , it's almost guaranteed I'm going to deliver . Exactly when I say I'm going to deliver , and my creative muse is going to meet with me every day at the same time well , maybe different geographical spots , but at my desk working on things . You'd be surprised how well you can depend on your creativity when you put it in this box and structures and when you have a set date with your muse .
Speaker 1Creativity thrives in structure and also helps you to manage stress , overwhelm and chaos of a life , so your best ideas actually have a chance to survive the contact with the real world , for whichever reason . There is this quote by Mike Tyson that came to my mind right now Everyone has a plan until they're punched in the mouth . So when you have your ideas and your plans , they will never , ever go as planned when they experience , when you encounter real world . And what I learned , not just from myself , but also people who are a lot more successful than I'm in the world , what I learned from them that if you want your creative , crazy side to thrive and leave a legacy , leave something that the world is going to remember you by then , you absolutely have to have structure , you absolutely have to have routines so the world can depend on you and your muse knows where to find you . That's it for today , folks .
Speaker 1I hope you found this podcast episode inspirational , insightful , motivational , so you have the drive to think about your routine . Get one , experiment with one . Create one so your best ideas have the most chances to survive and thrive in the real world . If you have any questions , feel free to reach out Angela at BreakthroughCoachcom or on Instagram , angela Brain Body Coach . One word Please do share this podcast with at least one other person who you want to succeed in this world . Maybe that's creative , genius person who just can't , for whichever reason , put stuff together and deliver . So share this podcast episode with that person , because the structure chances are the structure is exactly what they need at this moment and if you have any suggestions , also reach out . Until next time , stay creative , build structure and help your ideas thrive .