Hey guys and welcome back to another episode of your Brains Coach podcast. My name is Angela Shurina, I'm your host, I'm your Brains Coach and also an executive coaching with more than 15 years of experience. I've studied in fitness and then transitions to nutrition and health and recovery and sleep and high performance, productivity and executive coaching, and I'm here to share with you tools and strategies and tips and research, all with the purpose to help you grow, to help you change, to help create and build the life vision that you are inspired to live fully, and so you could take better control of your thoughts, of your emotions and, most importantly, your daily actions. So you could build the life experience that you want to be living full-time much, much sooner, instead of going into loops and not working patterns and feeling very often like you're running in circles or not growing. Today, folks, you're gonna learn about what I've been experiencing when it comes to strategically living my life and stumbling and failing and figuring out a better way. I've recently finished this book by Seth Godin. This is a strategy. I highly recommend you picking it up. It will give you a lot, a lot of different frameworks that you won't be able to put into your practice right away, but you'll get the right questions and your thinking will be challenged and directed into the right way so you could make very often hard choices, the choices that you need to make to get closer to where you want to go Today. Guys, this podcast episode will make you think about how you invest your time and how you need to start investing your time so the results from your efforts are actually more fulfilling.
Speaker 1Have you ever felt like you're busy and you're doing a bunch of things but you're just not moving into the direction of your dreams and your goals? And it's kind of like very often might feel like running in circles, or you might feel that you have this clarity. That's been something that I've experienced recently. You feel like you have the clarity of the vision and you have the right goals and the right business plan and the right things in place, but you also feel like you end up having no time for the things you see are the most important for the upcoming I don't know months and years. Have you ever felt like that, like you have clarity but somehow you just end up doing the urgent things, the day-to-day living your life, taking care of your current clients and business needs, and you never have the time on working on the next level things. That's what I've been feeling and I'm like where does my time go? Why am I not having the time for the things that I say are the most important moving forward, Busy or growing? That is a question.
Speaker 1I'm definitely busy, but seems like not with the right things. So busy, busy, but with what I've been feeling frustrated. Every day is filled with client calls and networking and meeting people and it all feels like somewhat in the same, like somewhat in the same ballpark, where I'm trying to build things Somewhat, but not really the things I'm dreaming about. They're not moving forward. I'm like why am I, why do I end up not having time for growing my newsletter, organizing retreats, launching learning communities, launching, finally, my corporate training sprint that I already have so many details and I've put so much work into actually thinking and designing it? Why am I not moving it forward to the next step to actually selling it? Why am I always moving it forward to the next step to actually selling it? Why am I always ending up with not having time? What am I waiting for? The universe also. I have this thing where I see different numbers and I look them up and the universe has been telling me with this one, nine, one, nine numbers Before you can open a new door you have to close the old one. I was thinking what it's all about and then I finally got it. Guys, I got it.
Speaker 1Opportunity cost is real. When you're spending time on something, you're not spending it on something else. It might feel right now to you like duh, that's true. If you're spending time on something, you're not spending it on something else. But if you think about that, let's say I say yes to a speaking gig and it might be an okay gig in front of entrepreneurs and founders, but then is this the kind of clients that are currently aligned with my business goals? Or am I here hoping for luck and spending this time on this speaking gig but not looking for the one where my audience is right, where I do connect with the right decision makers and the right potential clients? I'm busy speaking, but am I in front of the right people? Speaking, but am I in front of the right people? And then I canceled a couple of speaking events networking workshops, coffees with people, with interesting people, just not the right people for the moment in my life and in my business.
Speaker 1Sure, those opportunities speaking and networking and workshops might be great, potentially for someone else for some other time. But with those opportunities, why I said no to them? Because I wasn't the key to their success. Those were the opportunities like oh, this is about networking or this is about how you strategize about your business as a founder. And, yes, they were okay topics, but not my areas of expertise, not something I want to be known for. And these organizations and events and companies, they will do just fine without me, because that is not my key area of expertise. They can find a lot of other people who can speak to that and probably speak even better, much better than I do. And then the most important thing was these events and workshops. They were not aligned with my future vision, with what I'm trying to build, the world-changing impact I'm trying to create. Wrong audience, wrong topic, just not mine.
Speaker 1Tim Ferriss famously said being busy is a form of laziness, lazy thinking and indiscriminate action. I've been being busy and lazy guys Lazy and busy, hiding behind the business to avoid the discomfort of saying no, and the business to avoid the discomfort of saying no. It feels uncomfortable because you feel like, well, you might be missing out on this potential opportunity as a couple of people here and there. But I think I'm tired of hoping for luck and I want to be intentional. I want to meet fewer people, but the right people. I want to have fewer coffees, but with the right people. I want to have fewer speaking gigs, but at the right places. Places which, yes, do take more work, but when they happen, they are worth all the work and they move your mission, your vision, significantly more forward and faster. Yes, I'll miss out. I'll miss out to make the room for the things that matter, make a space for growth. Guys. Opportunity cost is real.
Speaker 1The time that you spend with clients who aren't the right fit is the time you're not spending with those who truly value your work. Now that I'm getting requests for my services more and more, I'm asking myself more and more this question Is this the right person? Is this the right company? Am I going to get raving fans? Someone who really loves my work and who gets the most return on investment of their time, for whom that's going to be transformational? Is this the kind of client where I'm just taking on any clients? And at this stage of my career, I realized so for me, the problem is saying yes to too many things. Now I got to be strategic. The time that you spend on just any meeting is the time you're not investing in the partnerships that could transform your business, the time you spend on meeting with anyone interesting and people are interesting, but not interesting in the right way for the right moment in your life so the time you spend on anyone interesting is the time you're not becoming the best version of yourself for those who elevate your game On strategy.
Speaker 1No one arrives at greatness by chance, guys. No one. You cannot arrive to the ultimate version of your vision by chance. You got to be intentional. You got to eliminate all of the stuff that doesn't belong, all of this extra stuff and things that don't belong to your vision. You can eliminate all of that before you have a chance, before you make space for what truly matters. A few thoughts, a few words on recent elections. You might have a lot of thoughts about Trump and Musk and how they got together, and you might not like them for one reason or the other, or think that they are even stupid, but I always remind myself and other people you may have any thoughts about those guys, those leaders, but one thing you got to respect in them. You don't arrive on being a president or the richest person in the world without respect, damn good strategy and having to make some choices and putting in some work on the exact right thing. So you end up in that exact place where you want to be the richest person in the world, who is delivering quite a vision on making humans multi-planetary species and changing the world the way we use and produce energy, or becoming president of the US. You don't arrive to those things by chance. So there is a lot of thinking, a lot of strategic thinking and time investment, thinking and time investment.
Speaker 1So, guys, let's get strategic. Let's not waste a minute of our time on things that are not aligned with the ultimate vision that we have for our life. Opportunity cost is real. The time that you're putting into whatever is not spent on the things that will change your life, that will make your life truly fulfilling journey. So get strategic. Cancel everything. That's what I've actually been doing. I'm going to cancel freaking everything and I'm going to say yes to things and people and events. From now on, I'm going to say yes to only things that are investments into the ultimate vision of my future that I have for myself and for my company that I plan to make, if not the biggest, that one of the biggest and greatest coaching and consulting companies, helping create, manage and sustain change on the organizational and societal level. I'm a servant of change, and anything and everything that is not aligned with that and my area of expertise, with my song and the music of my soul, gotta go if I wanna have a chance to even chip away a little bit at that grand vision. So let's get strategic, because the time of your life will pass. So are you busy or growing?
Speaker 1Thank you, guys, for tuning in, thank you for listening to this jam. Hope you found it useful. Please do share this podcast with at least one other person who needs to hear that, who needs to get strategic, to get closer and closer towards their goals, versus just wasting the time of their lives on things that ultimately wouldn't matter. So thank you, get strategic, get some planning in this weekend. And you know, by the way, going to mountains, to nature, seeing things from the above, always helped me to see a bigger picture.
Speaker 1To get strategic, it's even been shown in research that that's exactly what happens to your brain when you get above. When you climb a mountain, when you see a literally bigger picture, it helps your brain to think of a bigger picture in your life. So get strategic. This weekend we have what do we have? Like eight weeks till the end of the year. How can you invest your time and all the resources with true intention? Stop being lucky, stop hoping for luck. Be lucky, but stop hoping for luck. Like luck and be intentional. And please do share this podcast episode with the one who needs to hear it the most in your social circle. Until next time, get strategic. Chat with you soon. Have an awesome rest of the day.