Hey guys and welcome back to another episode of your Brains Coach podcast . My name is Angela Shurina , I'm your host , I'm your Brains Coach and also an executive coach with 15 years of experience . I'm here to share with you , deliver to you , learn with you the most researched , fascinating you the most researched , fascinating , applicable , usable , effective brain-body tools from all the different sciences or branches of sciences , from behavioral psychology to behavior design , to change management , to self-leadership , to habit building , to nutrition , fitness , health , like all these different intersections of human wellness and performance and leading your personal growth and change . All with the purpose to help ourselves , to help you , to help myself , to help my clients in the world , to change in days , not in years , to take better control of your thoughts , to your dream , to know it's out there for you . You know , guys jumping into it these days , I like to repeat to myself whenever I feel not certain about my goals and about my dreams , and am I going to be able to achieve that big , audacious , hairy goal ? Whenever I find myself in that little bit of a doubt sometimes a lot of that I repeat to myself this phrase what you seek is seeking you , and I heard it somewhere . You might Google it probably find the source . What you seek is seeking you . I truly believe that the universe avoids waste at all costs , and so if you're born with the desire to achieve something , it's probably because the universe wants you and needs you to achieve that , to get things moving , to keep the ball rolling , to make the whole picture work . Why else would you be given this desire if you couldn't achieve it ? Why would the universe waste time and resources on you if you are not the one to fulfill that particular mission purpose that is burning in your soul ? Sometimes it's burning more clearly . You feel what it is exactly you need to do right now , and sometimes it's not that clear , and that's okay . And through work , just like Michelangelo carved out his masterpieces out of stone , you are also carving out your own purpose , your own vision , out of all the stuff that you're bombarded with , step by step , and it takes work . But back to the point , what you seek is seeking you . So if you want to achieve something , it means you're destined , you are born and created to do just that .
Speaker 1Today is about divorcing our stories , our excuse stories , stories that are holding ourselves back , and I'm going to give you one really powerful tool that we use in coaching . That I've learned quite some time ago , but only now I'm starting to realize the full power of that strength . Even though it's tiny , it's small , super simple , but when applied consistently , it produces tremendous results and change with seemingly very little effort . How cool is that ? So stay tuned for that . But before that , I want to start with you a couple of things . And guys , you also learn how to overcome some very common sales objections . And especially if you're in consulting any sort of service business and you are on sales call often and you sell something that , especially , is not tangible , it's a dream , it's a goal , it's what they call air , it's the transformation that you are selling .
Speaker 1You might , like I myself , find yourself in a situation where you hear this from your to-be clients , your potential clients . You might find yourself at this time hearing that more often than not . I'll get back to you once things settle down . People are trying to finish things , or I need to finish this project and that , and on a personal level , there are so many things I got to take care of for holidays , before holidays . I'll get back to you once things settle down a bit . Settle down a bit . I'll get back to you after the holidays .
Speaker 1These are the most common stories , objections that I'm hearing this season , and Some part of me gets it , because I hear that in my head very often Over this period . I often hear in my head chill out , let's wait till next year , this one is already gone , blah , blah , blah . You know , just do it later , delay . And that's how we add months and often years to the timeline of our goals and dreams that we say we're so eager to get sooner than later . A couple of things I say to myself in this moment , and I say this to my future clients on our calls Listen , tom , or whoever how long have you been telling yourself this particular story about this goal that you have ?
Speaker 1How long have you been waiting for the right time to get after it ? And let me tell you , let me ask you another question Does life ever get less busy these days ? When was the last time that your life got less busy and you had this perfect alignment of time , resources , mind , space , energy to get after all of the quote-unquote , non-essential goals that you have for yourself , those you know , not urgent , but important goals that you have for your personal and professional fulfillment ? How long have you been telling yourself this story . How long have you been waiting for the right moment to live your life fully , more aligned with who you see yourself becoming ? Hey , it might be indeed not a priority for you right now , but why are we on this call then ? Why do you keep thinking about that ? And , truly , how long has it been since you lived in the story ? These are the questions I use on the call . Some of them I learned in sales books . Some of them I learned from Alex Hormozy and Russell Branson Some of the people who achieved a lot and sold a lot and know how to overcome objections which are common for all of us .
Speaker 1You can read through some of those books and listen to podcasts about sales . We have the same bullshit stories , guys . You're not different . We all have them and your clients have them , and it's your responsibility to help yourself and to help them to overcome them so we can get things moving sooner than later . Here's the tool that I promised you at the beginning , and also there is going to be an extra bonus to really get you and your clients motivated to keep moving forward , so you can use it on your sales call as well . But first the tool how do you get yourself moving faster towards the goals that you have without having to dedicate a lot of time and energy and resources into that . How do you get yourself moving ? In a simple way and right away , like right now . In coaching , we have this tool . Specifically , precision Nutrition taught us , like all of the coaches , thousands of coaches that it taught around the world . We call it five-minute action and it kills all the stories that stand in the way of action . So the tool is very , very simple , but very , very robust when applied to all the bullshit that we all have going through our minds that keeps us from taking action .
Speaker 1Five-minute action In the next five minutes , what one action , one step can you take in the direction of the goal that's been on your list for months , often years and often decades ? What's five-minute action ? You don't have to complete anything . Grandeur and big and audacious no . But what's five-minute action ? You don't have to complete anything . Grandeur and big and audacious no . But what's five-minute action that you can take right now ? That sending that email , that WhatsApp message , putting something on your calendar , ordering that book that you need to read because you want to advance your career or your personal goals ? Getting delivered some I don't know apples or a healthy meal . That will be a sign yeah , I'm committing to this goal .
Speaker 1Like , what's that five minute action ? And once you take that action , can you repeat that ? See how easy it was . Maybe even stop this podcast and do that action right now before continuing . Like , what's that action ? What's that five-minute action you can take right now in the direction of the goal that will build your future , your more audacious , your empowered self , the one that you've been delaying because other busy things , other people , got in the way of you becoming who you want to become , you having the life that you want to have . What's that five-minute action ? Stop this podcast , take it right now . Hopefully now you're coming back to this podcast after taking this action . And again , how easy was that ? And can you do that more often ? Imagine repeating that several times per day or per week , per month . How much more forward and faster you will move without having to do some extra hard , tough , big work that requires hours . Like how easy that can be . Big results don't always require gigantic actions , guys . It's the actions that you repeated over time that often would make all the difference , something that will transform your life and your business .
Speaker 1I also love starting at busy seasons like it is right now , starting new things , working on new goals , pushing that out of the gate early , because it also eliminates all the fluff , since you don't have all the time and all the resources right now . So you naturally would ask yourself this question like how can I create the most amount of impact and progress with the least amount of effort and time ? So you eliminate all the fluff and perfectionism and you just do the thing that moves the stuff forward , so it removes all the fluff when you start in the busy season . Okay , and that reminds me of this phrase that Elon Musk likes to repeat , and it's based on Parkinson's law , which is work expands to fill the time available . So that is Parkinson's law and Elon Musk likes to repeat if you give yourself 30 days to clean your home , it will take 30 days , but if you give yourself three hours , it will take three hours .
Speaker 1The same applies to your goals , to your ambitions , to your potential , and I couldn't agree more . You know , guys , I'm right now moving houses and I needed to find a place to stay in between the long-term rentals . It's kind of like in a flux right now and I could be ruminating or thinking over all of the perfect places that I could be finding and thinking which location exactly fits everything , and I could be spending hours and hours just thinking about that decision . That actually should be simple and it's not vital and essential in my life and it's something that I don't want to be spending hours on . So what did I do ? I leave myself one hour to figure it out , right on the day where I'm supposed to be moving , and guess what ? I found the place and everything organized Just under an hour , actually under 30 minutes .
Speaker 1Parkinson's law works and it eliminates fluff , and that's exactly why it's so good to start in your busy seasons , because the fluff will go out of the window by default . You don't have time and resources for that and that's why it's also a really amazing start . When you don't have all the resources to start your business , to start new career , et cetera , you'll figure stuff that works out with minimum amount of investment . That's what they call lean startup . So starting in busy seasons , starting when you feel you don't have time , resource , mind , space , it's the best kind of time and that's what you can also use with your clients and a little bit , on a side note , that you can also use on sales calls to overcome the objection of time . I often use it for myself and with my clients . It's a sad one , but it's true . It's the simple understanding that I get myself back to and my clients to , and people on the calls .
Speaker 1It's a simple truth that stoics call memento mori . You would hear it often from Tim Ferriss . If you're a fan , high five , memento mori . You are going to die . Guys , you are going to die . You're dying right now , like your time is running out . As you're listening to this podcast , tomorrow is not guaranteed and your time is running out right now . Just take a pause , let it sink in . You are saying you're going to do it later , to work on your dream later , to work on something that feels essential to your future self , to your present self . You say I'm going to do that later because of what ? And tomorrow is not guaranteed . And that is the truth . As Gary Vee likes to say I don't know if you're a fan of Gary Vee high five again . You can be hit by a bus tomorrow . Today , you're not guaranteed anything and someone .
Speaker 1I almost died when I was 24 , 13 years ago I had a motorbike accident . I woke up in a hospital six broken ribs , a lot of skin out of my body , my teeth were broken , like so many things were broken . I almost died . I punctured my lung to Eve . The ambulance came later . I would just die because I wouldn't be able to breathe . And so at that point I realized it doesn't matter how old you are 24 , 40 , or 50 , you can die literally today .
Speaker 1So what are you delaying ? And if you are delaying and it's not a priority , then realize , be okay with this notion . You might never have this , ever . And if you're okay with that , then yes , maybe prioritize something else . But if not , that accident taught me one thing If I am committed to something , if I'm serious about something , that I got to show up for that today , because today , right now , is the only thing I have . And here you go Five-minute action , some awesome questions and thoughts and laws and quotes from Elon Musk that you can use on sales call to help your clients make the move , because we are all in it together , we're all going to die and the time is running out for all of us , and we are here on purpose to deliver something unique into this world .
Speaker 1So we are in this situation together and help your clients see that if they keep delaying , they might be delaying their best life , their purpose , their mission . They might be wasting universal time . Hey , hope this helps you to get moving on your dreams , on your goals . In this busy season , use it to help other people to get moving .
Speaker 1And don't forget , guys , let's share this podcast episode . Let's help each other get moving , and you can do that by sharing this and like hey , listen to this podcast . I think it's awesome and it will help you to get moving on the things that you said you wanted to work on . So share this podcast episode Screenshot . Send a link over Spotify or Apple Podcasts , stitcher , podcast Addict , wherever you get your podcasts from . So share at least with one person who you deeply care about and you want them to get moving and get their life moving forward . Thank you , guys , for tuning in . Thank you for your time and attention . It's all running out for all of us . Until next time , keep thinking , keep growing , keep improving and , most importantly , keep taking action . Chat soon , have an awesome day .