Introducing Gamification for Change

Speaker 1

Hi , guys , and welcome back to Change Wired Podcast , where we decode the human side of transformation , of growth personal and professional and of change . We are here to learn how to change better , grow faster and bring that future self that we want to become closer to our present self More , I don't know , effectively , efficiently , just better , instead of running in circles and being stuck . And today , guys , we are not talking about strategy and hacks and routines . We are talking games , but not the kind you play on your phone , but the kind that gets you stick to your goals . You know , believe it or not , guys , the difference between hard stuff and games isn't hard work . It's what you tell yourself about the work that you got to do . Think about all of these fitness and sport competitions , ironman , the toughest mudder , all of this . Maybe you signed up for a marathon , half a marathon , whatever that was , and it felt like fun while preparing , while doing it , but also that might have been the hardest thing you've ever done . Have you ever thought about that ? Why do hundreds , thousands of people willingly sign up for this torture and then they feel amazing doing that , even when sometimes you lose your toenails while doing that Really happened . So what's the difference here . What makes it different ? Hard work and fun . If you think about that , this story and a few gamification techniques . Gamification , guys , it really works for real life techniques . Gamification guys , it really works for real life . That's why companies like Facebook , all these social media companies they use gamification without telling you , without maybe you thinking about that , but they use gamification techniques . That's what keeps you coming back , keeps you hooked , keeps you doing it , even when you feel like it's not really working for me , but I keep doing it . Why is that ? Well , it is that way because gamification , used by those companies designed to use the psychology of human motivation how your brain gets hooked , but , in basic terms , how your brain gets motivated to get stuff done , to take action . So these companies use it to keep you hooked , to keep you staying playing using their solutions , even though , again , sometimes it doesn't really feel like play anymore or something that you want to do and you want to stop and you want to do less of it , and you still keep doing that and you want to do less of it and you still keep doing

Why Gamification Works

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that .

Speaker 1

In the show notes , look up a few case studies business case studies , from nonprofits to banks to online events that use gamification to grow business . One of the case studies is by this company , which is called Funnyfire . They provide gamification technology to big and small and medium organizations , and they had this case study with a bank that had , I think , the biggest bank in Brazil maybe not anymore , but 83,000 of employees . They needed to get them motivated to do their best work to surpass their revenue goal of 9 billion Brazilian reals and they did it . They actually did it ahead of time for several months and they needed to figure out where to now distribute all this excess profits , so they started to give people cars and gamify it even more . But the whole idea is gamification works , and if you want to read more about that specific case studies and more how companies use gamification , then check out the link in the show notes which leads to Funnyfire website case studies .

Speaker 1

I'm not affiliated by actually thinking about partnering with them to use technology to improve human motivation that I'm so passionate about . And there is this thing called motivation doesn't last . Discipline does Believe it or not , but people with the strongest discipline don't rely on discipline . They actually use motivation . They create this mission statement , this personal quest , and that's why they keep showing up . So how can you use the same techniques gamification techniques that play with a human psychology of motivation , so you get that strong discipline , feeling like I'm on a mission , I'm on a quest and , yes , it's hard work , but I'm also having fun doing that . How do you use it , for example , for building your health and fitness habits , which I now do more and more with my clients ?

Speaker 1

I have a client , a real client , and when we started working together we did really good thing . We created this quest , this mission of building an identity of vital strong dad . He's becoming a dad soon and he wants to be a strong support and a great example for his newborn . So we started working on this quest of vital , strong dad and we define the quest , the energy , the looks , the habits , like what it's going to look like the win state when we arrive there , and that is very important , guys . So we are now getting into gamification techniques . So take your notepad out and make notes .

Speaker 1

How do you make an experience , a goal of getting fit or of getting healthier , fun , like a quest , like a mission . So you do deploy

Creating Your Personal Quest

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your strong discipline , but it feels like fun , not like something you have to struggle with , like hard work , so it feels more like running a marathon or an Ironman and becoming that superstar you that you've always wanted to become . So step number one define your quest . Give your mission a name Vital , strong , dad or whatever that might be like becoming a superhero , me , becoming a business mogul , building empire , whatever that is . Define that quest and define the wins that how will you know that you arrived there ? Then define your daily quest , the stuff that actually needs to get done , the actual work .

Speaker 1

So , with this client , right now we are working on this daily quest of eating just one piece of bread with his daily meals , and nutrition is an important factor in building fitness , in building health , in building stress , in building this vitality and energy . And in his particular case , bread was our challenger , our bad guy . Not in any , you know , like bread is bad , not in any of this way . It just was in excess , and so we needed to make it more into balanced eating routine , and so the quest that we are working on right now is one piece of bread a day , and also we have a weekly quest of four workouts a week . So define your daily quest . What is it ? Let's see One piece of bread with a meal and four workouts this week . So that's our daily quest for now . Now start tracking your daily progress .

Speaker 1

I usually like something more visual , something you can hold , something you can see in your environment , like a printout of your daily quest with a daily streak . Like , let's say , you have 100-day streak daily quest with a daily streak . Like , let's say , you have 100 day streak or you have a monthly streak and for that month you are doing this daily quest and on that piece of paper , and I actually , for myself , do it with piece of paper and a pen , and I have my 100 day challenge , which is business growth , building empire , and every day , 100 days . I just drew a square and I sort of created this map and at the end of this map , the results that I want , the win state , but also each 10 days have their own theme . So make it visible . Make it visual when you track progress . You can also use apps like Habit Share app , for example , one of my favorites that I use with clients . The problem is that it's not really visible . You still have to open up the app to see it . So that's why printouts and something on your wall in different locations where you spend your time is actually a lot , a lot better , maybe on your mirror , where you welcome yourself to the day , to your daily quest .

Speaker 1

Each day , at the end of the day or at some point in your day when it can work , do a daily review . I suggest at the end , just dedicate five minutes and get some journal . I again recommend something that you can hold in your hands , Just because on your phone it's one phone for all these tasks , it doesn't represent the specific quest that you are on . Have a small notebook for your diary and do daily review , like you would do when you play Super Mario , whatever your favorite game . At the end of each level or at the end of each play , you're like next time I'm going to try this or next time I'm going to try that , when things don't work out , and the next time I'm going to do this or I'm going to focus on that . So the same , do the daily review , like what worked , what didn't work .

Speaker 1

So the same , do the daily review Like what worked , what didn't work and what's the next step , to level up , to progress , to move further . Like if it worked , like why did it work ? How can I multiply it ? How can I create more success ? If it's daily bread , you know you did one day okay success . How can I make more of these days happen ? Or you do

Five Steps to Gamify Goals

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your daily workout . How can I make more of this happen ? What contributed to the success compared to the days when I don't do that ?

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Maybe it's my schedule wasn't that well thought through and I didn't even think about putting 10 minutes for my daily exercise . Maybe I didn't think about my meals and I got so hungry that I ate a lot of bread because I just was hungry and I didn't have anything else that I could eat instead . And this was the first thing on my mind and the closest thing I could grab right . So analyze , like you would do playing a game , what worked , what didn't work , why it worked , why it didn't work , how can I create more of good stuff and less and minimize the stuff that doesn't work ? So do a daily review , do your daily quest review , and then don't forget to celebrate milestones . Don't forget to break your goal down into levels . There is a reason why in games they have levels . They don't put you up against the biggest bad guy hoping . Putting you out there and leaving you was like well , deal with it , figure it out , or you're not going to play right . They didn't do that for a reason because we need the progression . We need to tackle one step at a time . We need to tackle one manageable challenge at a time , not the biggest challenge when we just feel stuck and we can't move . And so what's the game in that , what's the fun in that ? So break your goal into levels , into milestones , so , a , you have something to celebrate more often , but B also , so it feels manageable and you don't feel defeated right at the beginning .

Speaker 1

There is a research , really good research , that we have the strongest motivation at the beginning of our quest or our goal pursuit and at the end we have the biggest . And it's even true for animals , like they tested somehow in mice and horses , and it works . It's just how the mammalian brain seems to be wired for achieving , for getting what we want . Like we are very strong at the beginning , we are very strong at the end , but then in the middle it's like abyss and you want to minimize those middles , you want to make them shorter , and that's what also , breaking your goal into a shorter milestone help you and into daily quests . That's why it's important , like , not just have your win state or bigger goal , but also having your daily quest , that you get to celebrate your mini goal and then your weekly goal and then your monthly goal , and then also in terms of progress , like when I reached my first one kilogram loss . Like With this specific client , I awarded last month four badges .

Speaker 1

Some of those badges were a strong starter when we nailed consuming protein for breakfast Specifically was protein shake with some berries , some greens . Skill mover when we nailed our first KG lost . That was through some awareness and tracking . And then self-awareness white belt when the client did really well on reflecting on how certain foods and certain eating patterns , certain habits give him more energy or give him less energy , and what he can do to create more good stuff and minimize the stuff that doesn't make him feel like a vital , strong dad . Right , I awarded these badges and we passed these levels and now we can move forward to our bread . I haven't thought about what badge I'm going to give to my client when we nailed the bread monster . We'll think about how we'll name it .

Speaker 1

But let's recap . So what do you do to make your fitness health , because today is Wellness Wednesday ? How can you gamify your pursuit of health and fitness ? It doesn't feel like hard work , but hard work feels like gaming , like you would feel when signing up for Iron man , like the hardest thing ever , and yet thousands of people do it , feeling like it's been the best adventure of their lives . So , number one define your quest . Give your quest a fun name . What is it like I don't know some epic squad machine slayer

Turning Discipline into Fun

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? Or , like my client again , vital strong dad . What is it for you ? Name your quest and define win state . How will you know when you arrive , what's your ultimate destination , what's the game you're planning , what's the reward there ?

Speaker 1

Number two define your daily quest . And you usually define your daily quest for a specific milestone , like when playing Super Mario . The daily quest is , let's say , past level one , past level two . When you're building for your fitness and health goals , your daily quest will change as your progress . So for my client right now it's eating one piece of bread with a meal and having this week for workouts .

Speaker 1

So what is your daily quest ? Step number two . Step number three track it , make it visual , make it something that you don't need to open up , app for . Put on your wall your days , your quest , map your daily , put a checkmark that you did it , that you passed another quest today . So track it , make it visual . Number four do a daily review . Like you would for games , like what worked , what didn't work , how you learned to jump better if you're playing a game of Super Mario . But for your daily fitness and health quest , how were you able to eat less bread , just one piece ? And when you're not able , why did that happen ? How did you manage to do a workout and what happened when you didn't right ?

Speaker 1

Do a daily review to keep solidifying things that work to make more good stuff happen . And number five celebrate milestones , create levels . The strong stutter or skill mover or self-awareness white belt . Create levels when you know oh , you know , I progressed . Now I mastered this . So what's my next level ? Break down your big goal into smaller milestones , into levels . Again , research shows that even animals are more motivated at the beginning and at the end . So create more beginnings , create more ends towards your ultimate goal . So the middle is shorter and you don't fall into this abyss with your motivation and your consistency . And that is it . Name your quest , name your pursuit , name your mission , name your daily quest track . Do daily review , celebrate your milestones , make more levels and win . What's the win ? State right . Win one level , win two level , win the game and then on to the next mission .

Speaker 1

Again , just a reminder people with strongest discipline don't have anything special , but they make it a point to make that pursuit their

Recap and Key Takeaways

Speaker 1

personal quest . Whether that's quest on building a business , building an identity , building fitness and health , building relationships , some character trait they make it into a quest , end of point . And you know that if you signed up for any challenge , you do hard work and it feels like fun . How does that happen ? Gamification , and you can do it for yourself . Not just Facebook , instagram and all the big guys can do that . You can also do it to yourself to grow in the way you want , not to be hooked on the stuff that other companies want you to do . That's it for today , guys . I hope you found this podcast insightful .

Speaker 1

I'm definitely all in on gamification . While building my $1 million consultancy , kind of fell out of it myself . The stuff started to feel a lot , a lot more like work . But guess what ? It doesn't actually matter whether you feel fun or it feels like you know this horrible thing that you got to do . If you get the stuff done , the stuff gets going and you're going to be moving your goal forward . But obviously , if it feels like fun , you're going to do more of it . You're going to have more energy , you're going to be more engaged . You're going to deliver more , showing up better work . You're going to be so enthusiastic that you're going to bring all your talents to the game and you're going to stick with it for longer , and that's what's going to define your winning state , your success . So gamify your discipline to make it last . Crush every goal on your bucket list and till next time , guys , keep growing . Talk to you soon , peace .