The Sheila Botelho Show
Sheila Botelho is a business strategist guiding visionary leaders to more profit, freedom, and self-trust. With decades of experience in wellness, sales, and transformational coaching, she helps founders grow businesses that generate wealth and impactāwithout burning out or dimming down.
On this show, Sheila sparks future-focused conversations about growth, leadership, and the shifting landscape of business in an era of rapid change. Her self-trust-centered approach equips founders to align strategy with soul, scale sustainably, and create a legacy of influence and abundance that touches every area of life.
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The Sheila Botelho Show
Why Simplifying My Business Made It Grow Faster | EP 539
š Mentioned on this Episode: Show Notes š
For a long time, I thought growth meant adding more. More offers. More launches. More options for people to say yes. What I didnāt realize was that all that āmoreā was actually slowing everything down. My energy was scattered, my messaging got fuzzy, and even though I was working harder than ever, my business wasnāt expanding in the way I knew it could.
In this episode, Iām sharing the story of what happened when I finally hit pause and looked honestly at everything Iād built. I realized that simplifying wasnāt about giving up, it was about creating space for my best work to breathe. Iāll walk you through how I identified what needed to stay, what needed to go, and what happened when I focused on just one clear offer instead of trying to manage them all. Spoiler: it grew faster, and so did my peace.
If youāve ever felt like your business has too many moving parts or like youāre juggling offers that no longer fit, this conversation will help you see a different way forward. Start with the Vision Map, itās where I guide you through clarifying whatās truly aligned with your next level. Get it here.
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I used to think having more offers meant more income, more freedom, and more ways to serve. But what I've discovered is that the opposite is true. The moment I pruned back and focused, things started to shift. Everything started growing quickly, my clients got better results, and my energy came rushing back. So if you're wondering why growth feels harder even though you're doing more, stay with me. By the end of this episode, you'll see how letting go could actually increase your profit and give you back your peace. Hi, welcome to the podcast. I'm Sheila Botelho, and I believe true success is built from the inside out. There was a season in my business where everything looked good from the outside. I was creating, connecting, serving, and things were happening. The revenue was there, clients were getting results, and my creativity felt so alive. But what people didn't see was how heavy it started to feel behind the scenes. See, I had built something that was so full and flourishing, but I was running on mental overdrive. And I remember the exact morning I felt it most. I sat at my desk with a hot mug of matcha, surrounded by all of my post-it notes. Each one was representing a different program or offer I was managing. And it was a lot. You think, oh, I can build that. I can meet that need. And before you know it, you've got multiple ways for people to work with you, all connected by your brilliance, but scattered across different entry points. It all made sense to me at first because it had grown and evolved over time. I had my wellness programs, my business intensives, and group projects. Everything had a place. But over time, I began noticing that while my offers looked distinct, my clients' needs were not. The woman working on her self-care was also working on her leadership. The founder scaling their revenue was also managing burnout. These were not separate categories, they were connected expressions of the same journey. And once I saw that, I couldn't unsee it. My coaching sessions became the first place where I experimented with integration. I began blending conversations about nervous system regulation into strategic planning calls, and we'd map out quarterly goals and then talk about how their sleep or emotional boundaries might be affecting their ability to execute their goals. Now, those moments were electric because they felt so real. It was in-person live feedback. And they reflected how life and business actually intertwine. But behind the scenes, my systems still reflected the older version of me. There were too many offers, too many marketing messages, and too many moving parts. And I would spend hours trying to segment my email list, wondering who should hear about which offer. My content calendar looked like a patchwork quilt. Nothing was wrong, but like it didn't look very cohesive after a while. So one day I asked myself a very simple question. If someone brand new found me today, would they understand where to begin with me? That question stopped me in my tracks. I realized that if I was confused about where to send people, they probably were too. So I started back at the drawing board. I looked at everything I'd created over the years and got really honest about what was still relevant and what I still loved. I asked myself what my most aligned client actually needed first. And when I say I started from the beginning from scratch, I don't mean I tore everything down, obviously. What I mean is I slowed down enough to listen. I went on my beautiful nature walks, I journaled, I talked with some of my mentors and business besties, and I gave myself permission to not have the answer right away. And what came through was a sense of beautiful order. I began to see a natural rhythm in my body of work. The offers that once competed for my attention started to all of a sudden fall into a simple sequence. And it reminded me of how nature organizes itself. There's a rhythm to everything when you allow it. One of my clients had been in a similar place. She ran a successful service-based business with multiple packages and pathways for her clients. On paper, it looked perfect. It looked so good. But when she came to me, she said she was tired. And she was tired because of the constant mental juggling. Her content online was inconsistent because she wasn't sure which offer to promote at any given time. So we looked at everything together. And I asked her which offer felt the most alive to her, the one that truly represented her zone of genius. Without hesitation, she named it. I could hear her energy shift immediately. So we decided to lead with that one. She rebuilt her messaging around it and created one clear customer journey. And within a few months, she had more energy, her clients were renewing, and her income was steadier. See, simplifying her business and the pathway in for people to work with her didn't shrink her results. What it did was it stabilized her results. And that was what I experienced too. The moment I stopped trying to be everything all at once, the right people started showing up. Clients came into my programs ready, focused, and aligned. I wasn't selling anything from a place of hustle. I was inviting people in instead from a place of clarity. There's something magnetic about simplicity. It creates space for people to actually see you. When your message is clear, it resonates deeper. And when your energy is grounded, your presence becomes your marketing. You just need to show up and share from where you're at in that moment. Now, whenever I feel the urge to add something new, which happens because that's just who I am. I love ideas, new ideas all the time. So what I do now though is I pause and I ask myself, does this deepen what already exists or does it distract from it? That simple check-in has saved me countless hours and kept me aligned with what truly matters. And here is the beautiful paradox with all of this. By doing less, my impact grew. There were fewer decisions to make. This freed up everyone I worked with to be more creative. And my clients moved faster because they weren't overwhelmed by choices. I had room to think, room to rest, to create from inspiration instead of being obligated to just be on the hamster wheel of bringing new things to life. I often think about my garden in the fall, which of course, right now, when I'm recording this, it is the autumn. And we have rose bushes and peonies that were once just reached out in full bloom towards the sun. And now everything's, you know, drying and moving back, settling into the earth, composting into the earth. And I wait a bit to prune my things because I like to leave uh enough for the animals to come and grab them. We have so many squirrels and chipmunks and rabbits and things in the area. So let them come and get all of the seeds and all of the greens, whatever it is that they need. And then when I'm actually ready to prune them later in the fall, I know that I'm not taking away life. I'm actually protecting it. Because what happens when you prune a plant is all the energy from the soil, from the sun, from the rain, it all moves into the roots of that plant. So the next bloom can be stronger. It's not wasted on things that are dying exterior to the plant. And I want you to have that word picture in your mind. Business is the same. Pruning brings potency. So maybe you're listening to this and realizing that your creative energy has been spread too thin. Maybe you've built so many good things that you barely have time to enjoy any of them. And if that feels familiar, this is your moment to breathe, to come back to what truly lights you up. That line sounds simple when I say it. I know, but I also understand how complicated it feels when you are the one in the middle of all the moving parts because I've been there so many times. I know what it feels like to be staring at the spreadsheet of your offers, your team messages, your content calendar, and think, but I built all of this with so much purpose. That's the hardest part. Each piece of it made sense when you created it. Each offer probably served a version of you that existed at that time, or a version of your clients that needed that exact support. This is also true if it's products that we're talking about. There's so much power in having one product and building a whole business around it before adding on other products. That's been my background in the wellness products space for 33 years. That the a core product line is something that can give you so much loyalty in your customer base. And of course, as you're dealing with your clients and helping them and they're getting these great results, you want to keep adding more ways for them to feel better. And it can dilute things. You have to be very strategic about it. The problem is not that those things existed. It's that we sometimes keep everything running long after the season has shifted. There was a point when I realized my creative process had started to work against me. I loved creating so much that I didn't notice how it was pulling me away from the very thing that gave my business life. And that's my personal presence. I was moving from project to project, tweaking messaging, filming modules, planning new ways of people reaching me. And I convinced myself that this was momentum. But really what it was was noise. And this is something that happened early on when I started in the online space. And what I've learned now about women in business, especially those of us who have been in the game for a while, is that we carry an incredible amount of invisible work. We are not just entrepreneurs, we're leaders, mothers, partners, caregivers, visionaries, and sometimes even the emotional support system for everyone around us, including our clients. So when we add another offer, this is more than just a revenue stream. We're also adding in decisions, responsibilities, and additional emotional weight. That is another reason why simplification is not just a business strategy, it is an act of self-leadership. It's the moment you decide that your energy matters as much as your results. For me, the turning point came when I noticed how much time I was spending, switching between mindsets. One minute I'd be deep in coaching someone through their health habits. Then I'd be pivoting into teaching business systems. The content was connected, but the mental gear shift was massive. And I'd end each day feeling really scattered. Like I was always a few steps behind my own brilliance. It was only when I started paying attention to my own energy patterns that I understood why I felt so drained. I realized that the clarity I wanted wasn't going to come from launching something new. It was actually going to come from listening to what was already working. So I started asking better questions of myself. Like, what did my clients thank me for the most? What part of my work made time disappear? Where I just got lost in it. What did I feel most alive teaching? And those very simple questions, but they got pretty deep pretty quickly, led me back to the center. And from that place, I was able to see which offers were simply repeating the same lesson in different packaging. I had to get really honest about the fact that some of my offers were created out of my excitement, really, not strategy. And they weren't aligned with the long-term vision that I had for my life or the impact that I wanted to make. And once I released them, I immediately felt lighter and my business started to breathe again. And what was also cool is that those ideas, those exciting things that I was doing, it's not like I had to completely abandon them. I could fold them into the offers I was focused on presenting. And that is the thing about clarity. Clarity is truly when you are returning to the essence of what you already know works. One of my clients, a creative entrepreneur, went through something similar. And she first came to me having, I think it was six offers at the time. And each one served a slightly different audience. And she was managing it all herself. Her sales were good, but she was really exhausted. And her words were, I feel like I'm holding up the entire business with my bare hands. And she had some contractors helping her. And she really thought that when she came to me, what we would be doing is helping her onboard a team. But instead, we went to the very, very beginning and we worked together to understand what was her actual vision for the next decade. What did she truly want? And what she told me was she truly wanted a business that supported her lifestyle, not one that completely consumed it. So we started by mapping her energy across her offers, and she quickly saw which one lit her up every single time. And that offer also happened to be the one that consistently brought in the best clients for her and the highest profit margin. So she decided to focus on that one and let go of the rest. She was freaked out at first, like, oh my gosh, I'm I'm losing out if I let go of these other things. And she doubted herself, but we worked through it. And within three months, she noticed her schedule opening up, her sales growing, and most importantly, her joy was returning. She found some time to rest, to travel, and even to write again for pleasure. And her audience responded to her clarity. That's what clarity does. It communicates something without you having to say a word. People can feel it. They trust you more easily because they sense that you trust you. So when I look back now, I see that every season of my business has expanded faster when I actually had a season of pruning ahead of that time. It's not a coincidence. It truly is a rhythm. Sometimes we think we need a new strategy or a marketing tweak when really what we need is a moment of honesty, to pause and ask ourselves, what am I doing out of habit instead of alignment? And what am I keeping because I worked hard for it instead of what truly is working in the moment? When you clear space for what matters, everything else starts to organize itself. Your message becomes magnetic, your schedule feels breathable, and your creativity starts to flow again. And that is why the vision map exists. It's not just another strategy checklist, it's a compass. It helps you see what your next right step is, not based on what's happening externally around you and the trends, but actually according to your own unique rhythm and long-term vision. I don't believe clarity comes from adding, it comes from returning, returning to the core of your work, your reason why, and the people you're meant to serve. When you return to that place, you'll notice that the noise fades. You stop overthinking your next move. You stop comparing your business model to someone else's, and you start trusting your pace again. And maybe, like me, you'll start to enjoy your business in a way that you haven't in years. The space between doing and being begins to fill with meaning again. That's where the creativity lives. And that is where your next big idea will come from. It's not going to be all about like brainstorming sessions. It may actually be from sitting in stillness with yourself. When you have the courage to simplify, you give yourself back to your work in a deeper way. You create from presence, you release pressure, and that is what your clients will feel. If you've been craving that feeling, I invite you to start with the vision map. You'll find it linked in the show notes. And when you're ready, the legacy framework will show you how to bring your bigger vision to life one clear step at a time. If this episode spoke to you, jot down what landed the most for you and share it with someone who's ready to reclaim their focus and their peace. Thank you for listening, and I'll see you on the next episode.