The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
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The PIO Podcast
S5 - E11: Kevin Strauss - Communications Manager - Santa Clarita Valley Water Agency
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Summary of the Interview: In this episode of the PIO podcast, Kevin Strauss, the communications manager for the Santa Clarita Valley Water Agency, discusses his journey from college athletics to public communication. He shares insights on the challenges faced in unifying communication strategies post-COVID, the importance of digital advertising, and the management of water resources amid drought conditions. Kevin emphasizes the significance of internal communication, the impact of AI on public perception, and the necessity of having a supportive team to effectively convey messages to the community. He concludes with personal insights and rapid-fire questions that reveal his values and beliefs in communication.
Kevin's Bio - Kevin Strauss is the Communications Manager for the Santa Clarita Valley Water Agency (SCV Water) and is responsible for all internal and external Agency communications. Previously, Strauss spent six years as a Communications Specialist with the City of Santa Clarita. During his career, Strauss has produced several award-winning public relations campaigns and recently led SCV Water’s brand relaunch initiative and crafted the Agency’s first digital media strategy. For his work, he was named the 2024 Communicator of the Year by the California Association of Public Information Officials (CAPIO).
When he was with the City of Santa Clarita, the Communications Division was named the 2020 Frank Potter Cowan Crisis Communications Leader by CAPIO for its response to the Tick Fire and Saugus High School shooting in 2019. Prior to joining the City of Santa Clarita, Strauss worked for six years in the Athletics Department at California State University, Northridge (CSUN), first as an intern then as Assistant Sports Information Director before being promoted to Assistant Athletic Director for Digital Marketing. Strauss earned his bachelor’s degree in journalism with an emphasis in public relations from CSUN. He and his family reside in Santa Clarita.
Kevin's Email
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