The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
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The PIO Podcast
S5 - E12 Hollie Stark - Outreach Program Manager, Washington Emergency Management Division
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Episode Summary: In this episode of the PIO Podcast, host Robert Tornabene interviews Holly Stark, Outreach Program Manager with the Washington State Emergency Management Division. Holly shares her journey from journalism to emergency management, emphasizing the importance of storytelling in building trust and empathy within communities. She discusses how effective communication can enhance disaster preparedness and the role of public information officers in conveying critical information. Holly also highlights the need for consistency in messaging to foster public trust and engagement.
Hollie's Bio - Hollie Stark is a writer, outdoor enthusiast, and mother. She is passionate about emergency public information, preparedness, geohazards, and telling stories to help move the needle.
Email - hollie.stark@mil.wa.gov
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