The PIO Podcast
The PIO Podcast is a platform for Public Information Officers (PIO's) and Public Affairs Officers (PAO's) in public sector organizations, including Police, Fire, EMS, FEMA, state, local, and federal government organizations. The podcast aims to facilitate learning, growth, and discussion of issues that PIO's/PAO's may encounter within their profession. If you would like to support the podcast and connect with other PIO's/PAO's, please email us at thepiopodcast@gmail.com.
The PIO Podcast
S5 - E26: Amanda Schoepp, Digital Content Editor, Hyatt Hotels Corp
Summary: In this episode, Amanda Schoepp, a digital content editor at Hyatt Hotels Corporation, discusses her role in enhancing website copy and transitioning from journalism to content editing. She shares insights on common mistakes made in media releases, the importance of clarity and conciseness in writing, and the differences between content marketing and digital marketing. The conversation concludes with Amanda's reflections and wisdom on letting go of control.
Amanda's BIO: Amanda Schoepp is an experienced editor and writer, particularly in digital and traditional marketing. With an original background as a reporter, Amanda is a [somewhat nerdy] AP style expert with a keen eye for detail. Past roles include copywriter, editor, and communications specialist for various corporations, startups, content marketing agencies, and nonprofits. Currently, she is a digital content editor at Hyatt Hotels Corporation.
To Contact Amanda via LinkedIn
http://amandaschoepp.com/
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