The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
Join a growing network of public safety communicators committed to learning, professional development, and advancing the role of strategic communications in government.
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The PIO Podcast
From Baseball to Government: Rox Cruz's Journey in Public Service
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Episode Summary: Rox Cruz, the public information officer for Mooresville, North Carolina, shares her diverse background, innovative communication strategies, and insights on community engagement, language access, and crisis communication. Discover how her unique experiences shape her approach to building trust and connecting with a rapidly evolving community.
Rox's BIO: Rox Cruz is a public information officer and marketing strategist who believes government communication should sound human, useful, and maybe even a little interesting... imagine that. In her position with the Town of Morrisville, she leads video storytelling, media relations, crisis communications, digital engagement, website user experience, and community outreach. Her career has spanned local government, nonprofit leadership, the music industry, and sports, giving her a broad perspective on how people connect with organizations. As a domestic violence survivor and CPTSD advocate, Rox is passionate about creating a culture of belonging within the workplace and community, thought leadership, and breaking stigmas through transparency around mental health and single motherhood. She lives in North Carolina with her two wild boys and loves to golf and create art.
Instagram: PlotTwistOffScript
LinkedIn Rox Cruz
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