{"version":"1.0.0","segments":[{"speaker":"James Morris","startTime":2.13,"endTime":5.61,"body":"Thanks so much for"},{"speaker":"James Morris","startTime":2.13,"endTime":5.61,"body":"joining me, Adrian. As you know,"},{"speaker":"James Morris","startTime":5.61,"endTime":9.51,"body":"I contacted you after the drink"},{"speaker":"James Morris","startTime":5.61,"endTime":9.51,"body":"because like me documentary,"},{"speaker":"James Morris","startTime":9.51,"endTime":12.75,"body":"which is just a thought was"},{"speaker":"James Morris","startTime":9.51,"endTime":12.75,"body":"fantastic, really just showed"},{"speaker":"James Morris","startTime":12.78,"endTime":16.32,"body":"that alcohol problems are not"},{"speaker":"James Morris","startTime":12.78,"endTime":16.32,"body":"just confined to the, you know,"},{"speaker":"James Morris","startTime":16.32,"endTime":20.01,"body":"the stereotypes of alcoholics as"},{"speaker":"James Morris","startTime":16.32,"endTime":20.01,"body":"it is. And you may have heard"},{"speaker":"James Morris","startTime":20.01,"endTime":23.04,"body":"about the Adrian Charles effect"},{"speaker":"James Morris","startTime":20.01,"endTime":23.04,"body":"in which a lot of alcohol"},{"speaker":"James Morris","startTime":23.04,"endTime":27.81,"body":"support services and apps"},{"speaker":"James Morris","startTime":23.04,"endTime":27.81,"body":"reported a spike in in use and"},{"speaker":"James Morris","startTime":27.81,"endTime":31.26,"body":"visits after the documentary ad"},{"speaker":"James Morris","startTime":27.81,"endTime":31.26,"body":"can tell me a bit about the"},{"speaker":"James Morris","startTime":31.26,"endTime":34.59,"body":"story behind the drink is like a"},{"speaker":"James Morris","startTime":31.26,"endTime":34.59,"body":"documentary. And do you have any"},{"speaker":"James Morris","startTime":34.59,"endTime":37.26,"body":"main sort of reflections on it a"},{"speaker":"James Morris","startTime":34.59,"endTime":37.26,"body":"year or so on?"},{"speaker":"Adrian Chiles","startTime":37.56,"endTime":39.96,"body":"I've got plenty."},{"speaker":"Adrian Chiles","startTime":37.56,"endTime":39.96,"body":"But the main thing is that in"},{"speaker":"Adrian Chiles","startTime":39.96,"endTime":43.56,"body":"the street, there's three things"},{"speaker":"Adrian Chiles","startTime":39.96,"endTime":43.56,"body":"that I've been badgered about"},{"speaker":"Adrian Chiles","startTime":43.65,"endTime":46.92,"body":"over the years, and I get"},{"speaker":"Adrian Chiles","startTime":43.65,"endTime":46.92,"body":"recognised for people. For a"},{"speaker":"Adrian Chiles","startTime":46.92,"endTime":50.49,"body":"long Well, firstly, a long time"},{"speaker":"Adrian Chiles","startTime":46.92,"endTime":50.49,"body":"about The One Show, then it was"},{"speaker":"Adrian Chiles","startTime":50.52,"endTime":52.74,"body":"all anybody ever want to talk"},{"speaker":"Adrian Chiles","startTime":50.52,"endTime":52.74,"body":"about was whether West Brom,"},{"speaker":"Adrian Chiles","startTime":52.74,"endTime":55.98,"body":"we're going to get relegated."},{"speaker":"Adrian Chiles","startTime":52.74,"endTime":55.98,"body":"Then the next thing was when I"},{"speaker":"Adrian Chiles","startTime":55.98,"endTime":59.43,"body":"lost my job at ITV was, Oh, it's"},{"speaker":"Adrian Chiles","startTime":55.98,"endTime":59.43,"body":"you, you're not on the telly"},{"speaker":"Adrian Chiles","startTime":59.43,"endTime":63.48,"body":"anymore. I'm gonna write that"},{"speaker":"Adrian Chiles","startTime":59.43,"endTime":63.48,"body":"that drove me mad. And then now"},{"speaker":"Adrian Chiles","startTime":63.51,"endTime":67.35,"body":"it is, as the drinking going,"},{"speaker":"Adrian Chiles","startTime":63.51,"endTime":67.35,"body":"oh, I've had a problem. Thanks"},{"speaker":"Adrian Chiles","startTime":67.35,"endTime":70.5,"body":"for the programme. I mean, I've"},{"speaker":"Adrian Chiles","startTime":67.35,"endTime":70.5,"body":"just had, you know, I've just"},{"speaker":"Adrian Chiles","startTime":70.5,"endTime":73.56,"body":"been a lot of one person focus"},{"speaker":"Adrian Chiles","startTime":70.5,"endTime":73.56,"body":"group, but I think for people's"},{"speaker":"Adrian Chiles","startTime":73.56,"endTime":76.77,"body":"drinking problems, and explain"},{"speaker":"Adrian Chiles","startTime":73.56,"endTime":76.77,"body":"sort of how to win and"},{"speaker":"Adrian Chiles","startTime":76.77,"endTime":81.81,"body":"fascinating and encouraging, you"},{"speaker":"Adrian Chiles","startTime":76.77,"endTime":81.81,"body":"know, and I remember when I"},{"speaker":"Adrian Chiles","startTime":81.81,"endTime":86.97,"body":"first it was my psychologist, I"},{"speaker":"Adrian Chiles","startTime":81.81,"endTime":86.97,"body":"used to see who first sent me"},{"speaker":"Adrian Chiles","startTime":87.0,"endTime":90.75,"body":"the link to the article that you"},{"speaker":"Adrian Chiles","startTime":87.0,"endTime":90.75,"body":"wrote about having changed the"},{"speaker":"Adrian Chiles","startTime":90.75,"endTime":93.24,"body":"conversation. And that and that"},{"speaker":"Adrian Chiles","startTime":90.75,"endTime":93.24,"body":"was a big moment for me, I"},{"speaker":"Adrian Chiles","startTime":93.24,"endTime":97.59,"body":"thought, well, you know, perhaps"},{"speaker":"Adrian Chiles","startTime":93.24,"endTime":97.59,"body":"I had sort of blundered onto"},{"speaker":"Adrian Chiles","startTime":97.59,"endTime":102.99,"body":"something here with just"},{"speaker":"Adrian Chiles","startTime":97.59,"endTime":102.99,"body":"reflections on my drinking. So,"},{"speaker":"Adrian Chiles","startTime":103.29,"endTime":107.67,"body":"so yeah, so that's, so"},{"speaker":"Adrian Chiles","startTime":103.29,"endTime":107.67,"body":"overwhelmingly, it sort of feels"},{"speaker":"Adrian Chiles","startTime":107.67,"endTime":110.16,"body":"something like pride for the"},{"speaker":"Adrian Chiles","startTime":107.67,"endTime":110.16,"body":"fact that I did it."},{"speaker":"Adrian Chiles","startTime":110.25,"endTime":115.56,"body":"The Genesis was for me, you"},{"speaker":"Adrian Chiles","startTime":110.25,"endTime":115.56,"body":"know, I just, you know, I just,"},{"speaker":"Adrian Chiles","startTime":115.56,"endTime":119.67,"body":"I just saw that so many people,"},{"speaker":"Adrian Chiles","startTime":115.56,"endTime":119.67,"body":"not least me, weren't"},{"speaker":"Adrian Chiles","startTime":119.7,"endTime":124.05,"body":"classically, alcoholics,"},{"speaker":"Adrian Chiles","startTime":119.7,"endTime":124.05,"body":"whatever that means, you know,"},{"speaker":"Adrian Chiles","startTime":124.05,"endTime":127.8,"body":"didn't conform to the stereotype"},{"speaker":"Adrian Chiles","startTime":124.05,"endTime":127.8,"body":"of, you know, drinking, Pernod"},{"speaker":"Adrian Chiles","startTime":127.8,"endTime":130.5,"body":"in the morning, or wetting the"},{"speaker":"Adrian Chiles","startTime":127.8,"endTime":130.5,"body":"bed or waking up at a shop"},{"speaker":"Adrian Chiles","startTime":130.5,"endTime":134.34,"body":"doorway. So therefore, they"},{"speaker":"Adrian Chiles","startTime":130.5,"endTime":134.34,"body":"thought they were fine. But in"},{"speaker":"Adrian Chiles","startTime":134.34,"endTime":139.44,"body":"fact, well, on any level, I am"},{"speaker":"Adrian Chiles","startTime":134.34,"endTime":139.44,"body":"not fine. If I can't imagine"},{"speaker":"Adrian Chiles","startTime":139.44,"endTime":143.04,"body":"life without alcohol, you know,"},{"speaker":"Adrian Chiles","startTime":139.44,"endTime":143.04,"body":"so even if it's not doing me any"},{"speaker":"Adrian Chiles","startTime":143.04,"endTime":147.39,"body":"harm, there's something not"},{"speaker":"Adrian Chiles","startTime":143.04,"endTime":147.39,"body":"quite right there. So I just, I"},{"speaker":"Adrian Chiles","startTime":147.39,"endTime":150.39,"body":"just sort of went on from there."},{"speaker":"Adrian Chiles","startTime":147.39,"endTime":150.39,"body":"And that's, and that seemed to"},{"speaker":"Adrian Chiles","startTime":150.39,"endTime":153.36,"body":"resonate with a lot of people."},{"speaker":"Adrian Chiles","startTime":150.39,"endTime":153.36,"body":"Absolutely. And I think you"},{"speaker":"Adrian Chiles","startTime":153.36,"endTime":156.18,"body":"know, what was so great about"},{"speaker":"Adrian Chiles","startTime":153.36,"endTime":156.18,"body":"the show in in many ways, and I"},{"speaker":"Adrian Chiles","startTime":156.18,"endTime":158.7,"body":"think you should feel pride"},{"speaker":"Adrian Chiles","startTime":156.18,"endTime":158.7,"body":"about about getting kind of"},{"speaker":"Adrian Chiles","startTime":158.7,"endTime":162.33,"body":"cringy or anything about it. But"},{"speaker":"Adrian Chiles","startTime":158.7,"endTime":162.33,"body":"it really does fundamentally"},{"speaker":"Adrian Chiles","startTime":162.33,"endTime":166.23,"body":"challenge that false binary"},{"speaker":"Adrian Chiles","startTime":162.33,"endTime":166.23,"body":"between being alcoholics and"},{"speaker":"Adrian Chiles","startTime":166.23,"endTime":169.17,"body":"everyone else. And it does so in"},{"speaker":"Adrian Chiles","startTime":166.23,"endTime":169.17,"body":"a way that just shows this is"},{"speaker":"Adrian Chiles","startTime":169.17,"endTime":172.98,"body":"just about people in our lives."},{"speaker":"Adrian Chiles","startTime":169.17,"endTime":172.98,"body":"And alcohol was a very"},{"speaker":"Adrian Chiles","startTime":173.01,"endTime":177.12,"body":"culturally normalised drug in"},{"speaker":"Adrian Chiles","startTime":173.01,"endTime":177.12,"body":"society. You know, I just, you"},{"speaker":"Adrian Chiles","startTime":177.12,"endTime":180.33,"body":"know, enjoy, I just enjoy"},{"speaker":"Adrian Chiles","startTime":177.12,"endTime":180.33,"body":"talking about something sort of"},{"speaker":"Adrian Chiles","startTime":180.36,"endTime":184.74,"body":"meaningful like that. And it's"},{"speaker":"Adrian Chiles","startTime":180.36,"endTime":184.74,"body":"interesting to what extent that"},{"speaker":"Adrian Chiles","startTime":185.1,"endTime":188.64,"body":"people see me with a drink in my"},{"speaker":"Adrian Chiles","startTime":185.1,"endTime":188.64,"body":"hand, and people are just"},{"speaker":"Adrian Chiles","startTime":188.64,"endTime":193.11,"body":"totally, what's the word,"},{"speaker":"Adrian Chiles","startTime":188.64,"endTime":193.11,"body":"totally operate on this"},{"speaker":"Adrian Chiles","startTime":193.11,"endTime":197.4,"body":"assumption of this binary thing?"},{"speaker":"Adrian Chiles","startTime":193.11,"endTime":197.4,"body":"either an alcoholic, or you're"},{"speaker":"Adrian Chiles","startTime":197.4,"endTime":201.57,"body":"not. So they they can't compute"},{"speaker":"Adrian Chiles","startTime":197.4,"endTime":201.57,"body":"with me that I just wanted to"},{"speaker":"Adrian Chiles","startTime":201.57,"endTime":204.78,"body":"moderate and cut down. They see"},{"speaker":"Adrian Chiles","startTime":201.57,"endTime":204.78,"body":"me with a drink in hand. It's"},{"speaker":"Adrian Chiles","startTime":204.78,"endTime":208.23,"body":"like, Oh, you're right. You"},{"speaker":"Adrian Chiles","startTime":204.78,"endTime":208.23,"body":"know, I'm sorry about your"},{"speaker":"Adrian Chiles","startTime":208.23,"endTime":211.44,"body":"struggle. You know, my story"},{"speaker":"Adrian Chiles","startTime":208.23,"endTime":211.44,"body":"isn't quite like that. I'm not"},{"speaker":"Adrian Chiles","startTime":211.44,"endTime":214.5,"body":"saying I didn't have a problem."},{"speaker":"Adrian Chiles","startTime":211.44,"endTime":214.5,"body":"But you know, just because I've"},{"speaker":"Adrian Chiles","startTime":214.5,"endTime":217.08,"body":"got a drink in my hand, doesn't"},{"speaker":"Adrian Chiles","startTime":214.5,"endTime":217.08,"body":"mean I'm going to wake up. But"},{"speaker":"Adrian Chiles","startTime":217.08,"endTime":220.56,"body":"I'm going to skip that morning."},{"speaker":"Adrian Chiles","startTime":217.08,"endTime":220.56,"body":"The people just can't compute to"},{"speaker":"Adrian Chiles","startTime":220.56,"endTime":223.74,"body":"this idea of moderation,"},{"speaker":"Adrian Chiles","startTime":220.56,"endTime":223.74,"body":"because, you know, it is so"},{"speaker":"Adrian Chiles","startTime":223.74,"endTime":224.58,"body":"complex."},{"speaker":"James Morris","startTime":224.61,"endTime":226.38,"body":"Yeah, I'd agree."},{"speaker":"James Morris","startTime":224.61,"endTime":226.38,"body":"And I think, you know, we've"},{"speaker":"James Morris","startTime":226.38,"endTime":229.59,"body":"discussed this quite a bit to"},{"speaker":"James Morris","startTime":226.38,"endTime":229.59,"body":"what extent is moderation"},{"speaker":"James Morris","startTime":229.59,"endTime":232.62,"body":"possible or not? And if so, for"},{"speaker":"James Morris","startTime":229.59,"endTime":232.62,"body":"who? and under what"},{"speaker":"James Morris","startTime":232.62,"endTime":236.04,"body":"circumstances? And certainly"},{"speaker":"James Morris","startTime":232.62,"endTime":236.04,"body":"that was my experience as well."},{"speaker":"James Morris","startTime":236.49,"endTime":239.64,"body":"I didn't drink for most of my"},{"speaker":"James Morris","startTime":236.49,"endTime":239.64,"body":"20s. And, you know, I've been"},{"speaker":"James Morris","startTime":239.64,"endTime":243.3,"body":"drinking for about 10 years now"},{"speaker":"James Morris","startTime":239.64,"endTime":243.3,"body":"without any problems. But I do"},{"speaker":"James Morris","startTime":243.3,"endTime":246.06,"body":"remember that similar sort of"},{"speaker":"James Morris","startTime":243.3,"endTime":246.06,"body":"things that when I told one"},{"speaker":"James Morris","startTime":246.06,"endTime":249.36,"body":"friend, I was thinking about"},{"speaker":"James Morris","startTime":246.06,"endTime":249.36,"body":"trying to drink moderately, you"},{"speaker":"James Morris","startTime":249.36,"endTime":251.82,"body":"know, she was just absolutely"},{"speaker":"James Morris","startTime":249.36,"endTime":251.82,"body":"horrified with a thought. She"},{"speaker":"James Morris","startTime":251.82,"endTime":254.76,"body":"said, that's a slippery slope."},{"speaker":"James Morris","startTime":251.82,"endTime":254.76,"body":"Why would you Why would you want"},{"speaker":"James Morris","startTime":254.76,"endTime":258.0,"body":"to even do that, but it is"},{"speaker":"James Morris","startTime":254.76,"endTime":258.0,"body":"possible for some people. And"},{"speaker":"James Morris","startTime":258.03,"endTime":261.39,"body":"it's it's that tricky issue,"},{"speaker":"James Morris","startTime":258.03,"endTime":261.39,"body":"isn't it of, you know, you don't"},{"speaker":"James Morris","startTime":261.39,"endTime":264.51,"body":"want to advise people who might"},{"speaker":"James Morris","startTime":261.39,"endTime":264.51,"body":"have found abstinence or might"},{"speaker":"James Morris","startTime":264.51,"endTime":267.75,"body":"want to aim for abstinence, when"},{"speaker":"James Morris","startTime":264.51,"endTime":267.75,"body":"that might be a better option"},{"speaker":"James Morris","startTime":267.75,"endTime":270.63,"body":"for them. But there are"},{"speaker":"James Morris","startTime":267.75,"endTime":270.63,"body":"certainly people out there like"},{"speaker":"James Morris","startTime":270.63,"endTime":272.91,"body":"you and I who can moderate I"},{"speaker":"James Morris","startTime":270.63,"endTime":272.91,"body":"suppose."},{"speaker":"Adrian Chiles","startTime":272.94,"endTime":275.49,"body":"Yes. I think one"},{"speaker":"Adrian Chiles","startTime":272.94,"endTime":275.49,"body":"of the issues with moderation is"},{"speaker":"Adrian Chiles","startTime":275.49,"endTime":279.27,"body":"that it is impossible to define."},{"speaker":"Adrian Chiles","startTime":275.49,"endTime":279.27,"body":"There's no end point to it. You"},{"speaker":"Adrian Chiles","startTime":279.27,"endTime":282.81,"body":"know, it is always a work in"},{"speaker":"Adrian Chiles","startTime":279.27,"endTime":282.81,"body":"progress. And this this came"},{"speaker":"Adrian Chiles","startTime":282.81,"endTime":286.08,"body":"home to me when I did an"},{"speaker":"Adrian Chiles","startTime":282.81,"endTime":286.08,"body":"interview the podcast with a"},{"speaker":"Adrian Chiles","startTime":286.14,"endTime":290.1,"body":"therapist called john macchia."},{"speaker":"Adrian Chiles","startTime":286.14,"endTime":290.1,"body":"And he does a podcast with a"},{"speaker":"Adrian Chiles","startTime":290.37,"endTime":293.52,"body":"woman called Frankie Williams,"},{"speaker":"Adrian Chiles","startTime":290.37,"endTime":293.52,"body":"who's an actress who's had you"},{"speaker":"Adrian Chiles","startTime":293.52,"endTime":297.45,"body":"know, a great number of issues"},{"speaker":"Adrian Chiles","startTime":293.52,"endTime":297.45,"body":"with alcohol and now she's on"},{"speaker":"Adrian Chiles","startTime":297.45,"endTime":300.09,"body":"the waggon. I talked to them and"},{"speaker":"Adrian Chiles","startTime":297.45,"endTime":300.09,"body":"she said that night she was off"},{"speaker":"Adrian Chiles","startTime":300.09,"endTime":304.8,"body":"to celebrate the third"},{"speaker":"Adrian Chiles","startTime":300.09,"endTime":304.8,"body":"anniversary of her sobriety, and"},{"speaker":"Adrian Chiles","startTime":304.83,"endTime":308.7,"body":"I thought occurred to me and I"},{"speaker":"Adrian Chiles","startTime":304.83,"endTime":308.7,"body":"said to her, so well, at least"},{"speaker":"Adrian Chiles","startTime":308.7,"endTime":312.12,"body":"you've got an anniversary. You"},{"speaker":"Adrian Chiles","startTime":308.7,"endTime":312.12,"body":"know, you and I couldn't"},{"speaker":"Adrian Chiles","startTime":312.12,"endTime":315.12,"body":"celebrate sort of 10 years of"},{"speaker":"Adrian Chiles","startTime":312.12,"endTime":315.12,"body":"moderation, you know, you"},{"speaker":"Adrian Chiles","startTime":315.12,"endTime":318.24,"body":"couldn't have that kind of get"},{"speaker":"Adrian Chiles","startTime":315.12,"endTime":318.24,"body":"together. Like it. Yeah. Well,"},{"speaker":"Adrian Chiles","startTime":318.24,"endTime":320.79,"body":"when does it start? When does it"},{"speaker":"Adrian Chiles","startTime":318.24,"endTime":320.79,"body":"start? But also, how much do you"},{"speaker":"Adrian Chiles","startTime":320.79,"endTime":323.73,"body":"drink on a moderation"},{"speaker":"Adrian Chiles","startTime":320.79,"endTime":323.73,"body":"celebration party? You know, it"},{"speaker":"Adrian Chiles","startTime":323.73,"endTime":327.18,"body":"says, so, you know, that kind of"},{"speaker":"Adrian Chiles","startTime":323.73,"endTime":327.18,"body":"gets to the that kind of gets to"},{"speaker":"Adrian Chiles","startTime":327.18,"endTime":330.36,"body":"the root of it? Yeah. And I"},{"speaker":"Adrian Chiles","startTime":327.18,"endTime":330.36,"body":"think that's the big issue. And"},{"speaker":"Adrian Chiles","startTime":330.36,"endTime":333.75,"body":"certainly, I think when a lot of"},{"speaker":"Adrian Chiles","startTime":330.36,"endTime":333.75,"body":"people start a process of"},{"speaker":"Adrian Chiles","startTime":333.75,"endTime":337.71,"body":"changing or reflection, or"},{"speaker":"Adrian Chiles","startTime":333.75,"endTime":337.71,"body":"recognition of having an alcohol"},{"speaker":"Adrian Chiles","startTime":337.71,"endTime":341.64,"body":"problem, and abstinence makes a"},{"speaker":"Adrian Chiles","startTime":337.71,"endTime":341.64,"body":"lot more sense, because that"},{"speaker":"Adrian Chiles","startTime":341.64,"endTime":345.27,"body":"boundary is so clear, the goal"},{"speaker":"Adrian Chiles","startTime":341.64,"endTime":345.27,"body":"is not and there's no kind of"},{"speaker":"Adrian Chiles","startTime":345.27,"endTime":346.62,"body":"negotiating that, or is it?"},{"speaker":"James Morris","startTime":346.71,"endTime":348.81,"body":"Absolutely, as you"},{"speaker":"James Morris","startTime":346.71,"endTime":348.81,"body":"say, moderation can mean"},{"speaker":"James Morris","startTime":348.81,"endTime":352.11,"body":"anything to all sorts of people,"},{"speaker":"James Morris","startTime":348.81,"endTime":352.11,"body":"including very heavy drinking."},{"speaker":"James Morris","startTime":352.65,"endTime":354.96,"body":"For me, it's pretty much"},{"speaker":"James Morris","startTime":352.65,"endTime":354.96,"body":"sticking to the recommended"},{"speaker":"James Morris","startTime":354.96,"endTime":358.38,"body":"guidelines, which, you know,"},{"speaker":"James Morris","startTime":354.96,"endTime":358.38,"body":"there could be a bit more and"},{"speaker":"James Morris","startTime":358.38,"endTime":361.41,"body":"that would still be so much less"},{"speaker":"James Morris","startTime":358.38,"endTime":361.41,"body":"than than what it was that got"},{"speaker":"James Morris","startTime":361.41,"endTime":362.7,"body":"me into trouble in the first"},{"speaker":"James Morris","startTime":361.41,"endTime":362.7,"body":"place."},{"speaker":"Adrian Chiles","startTime":362.72,"endTime":366.17,"body":"Well, I'm the"},{"speaker":"Adrian Chiles","startTime":362.72,"endTime":366.17,"body":"guidelines, what I'd say is two"},{"speaker":"Adrian Chiles","startTime":366.17,"endTime":369.65,"body":"things. were two things on"},{"speaker":"Adrian Chiles","startTime":366.17,"endTime":369.65,"body":"guidelines. Firstly, the 14"},{"speaker":"Adrian Chiles","startTime":369.65,"endTime":374.33,"body":"units is that most people, most"},{"speaker":"Adrian Chiles","startTime":369.65,"endTime":374.33,"body":"drinkers go, That's ridiculous."},{"speaker":"Adrian Chiles","startTime":374.51,"endTime":377.12,"body":"I'll come to that in a sec. I"},{"speaker":"Adrian Chiles","startTime":374.51,"endTime":377.12,"body":"mean, the first thing I'd say to"},{"speaker":"Adrian Chiles","startTime":377.12,"endTime":380.27,"body":"them is, is what? Okay, if you"},{"speaker":"Adrian Chiles","startTime":377.12,"endTime":380.27,"body":"can't get down that low, the"},{"speaker":"Adrian Chiles","startTime":380.27,"endTime":384.38,"body":"difference between drinking 50"},{"speaker":"Adrian Chiles","startTime":380.27,"endTime":384.38,"body":"units a week to 30 units is"},{"speaker":"Adrian Chiles","startTime":384.38,"endTime":387.77,"body":"massive. Just because you can't"},{"speaker":"Adrian Chiles","startTime":384.38,"endTime":387.77,"body":"get it down to 14 is what I'm"},{"speaker":"Adrian Chiles","startTime":387.77,"endTime":390.89,"body":"saying. Then don't give up on"},{"speaker":"Adrian Chiles","startTime":387.77,"endTime":390.89,"body":"the whole bloody thing. Because"},{"speaker":"Adrian Chiles","startTime":390.89,"endTime":394.31,"body":"you'll be doing such benefit"},{"speaker":"Adrian Chiles","startTime":390.89,"endTime":394.31,"body":"getting from 50 to 30, that that"},{"speaker":"Adrian Chiles","startTime":394.31,"endTime":397.34,"body":"kind of gets lost. I mean, it's"},{"speaker":"Adrian Chiles","startTime":394.31,"endTime":397.34,"body":"a much more of a benefit getting"},{"speaker":"Adrian Chiles","startTime":397.34,"endTime":400.85,"body":"from 50 to 30. Then there is"},{"speaker":"Adrian Chiles","startTime":397.34,"endTime":400.85,"body":"from getting from 30 to 10."},{"speaker":"James Morris","startTime":401.27,"endTime":403.4,"body":"Absolutely, all"},{"speaker":"James Morris","startTime":401.27,"endTime":403.4,"body":"the graphs show that that the"},{"speaker":"James Morris","startTime":403.4,"endTime":406.25,"body":"more you go up, the more there's"},{"speaker":"James Morris","startTime":403.4,"endTime":406.25,"body":"risk of liver disease and all"},{"speaker":"James Morris","startTime":406.25,"endTime":407.96,"body":"the other things really go"},{"speaker":"James Morris","startTime":406.25,"endTime":407.96,"body":"through the roof."},{"speaker":"Adrian Chiles","startTime":407.96,"endTime":412.34,"body":"So tread and also"},{"speaker":"Adrian Chiles","startTime":407.96,"endTime":412.34,"body":"the other massive, massive Miss"},{"speaker":"Adrian Chiles","startTime":412.37,"endTime":415.19,"body":"misapprehension,"},{"speaker":"Adrian Chiles","startTime":412.37,"endTime":415.19,"body":"misunderstanding people have"},{"speaker":"Adrian Chiles","startTime":415.46,"endTime":421.4,"body":"concerns the 14 units you ask"},{"speaker":"Adrian Chiles","startTime":415.46,"endTime":421.4,"body":"any drinker, and eco committee"},{"speaker":"Adrian Chiles","startTime":421.4,"endTime":425.87,"body":"drinker, so drinker like me,"},{"speaker":"Adrian Chiles","startTime":421.4,"endTime":425.87,"body":"I've asked this to 100 people,"},{"speaker":"Adrian Chiles","startTime":426.11,"endTime":430.82,"body":"I've asked all manner of people"},{"speaker":"Adrian Chiles","startTime":426.11,"endTime":430.82,"body":"of all drinkers, right? What"},{"speaker":"Adrian Chiles","startTime":430.82,"endTime":436.31,"body":"percentage are drinking 14 units"},{"speaker":"Adrian Chiles","startTime":430.82,"endTime":436.31,"body":"or less? Right? You will not get"},{"speaker":"Adrian Chiles","startTime":436.31,"endTime":440.6,"body":"a percentage in double figures."},{"speaker":"Adrian Chiles","startTime":436.31,"endTime":440.6,"body":"Even when you ask a drinker that"},{"speaker":"Adrian Chiles","startTime":440.6,"endTime":444.8,"body":"question, they will say hardly"},{"speaker":"Adrian Chiles","startTime":440.6,"endTime":444.8,"body":"anybody. Right? In fact, it's"},{"speaker":"Adrian Chiles","startTime":444.8,"endTime":449.78,"body":"70%. Right now, even allowing"},{"speaker":"Adrian Chiles","startTime":444.8,"endTime":449.78,"body":"for a great margin of error, and"},{"speaker":"Adrian Chiles","startTime":450.2,"endTime":454.04,"body":"the fact that it's self"},{"speaker":"Adrian Chiles","startTime":450.2,"endTime":454.04,"body":"reporting, but even if it wildly"},{"speaker":"Adrian Chiles","startTime":454.04,"endTime":458.12,"body":"apt, you can still say that more"},{"speaker":"Adrian Chiles","startTime":454.04,"endTime":458.12,"body":"drinkers are drinking within the"},{"speaker":"Adrian Chiles","startTime":458.12,"endTime":462.74,"body":"guidelines than art. Now, this"},{"speaker":"Adrian Chiles","startTime":458.12,"endTime":462.74,"body":"is that's so important, because"},{"speaker":"Adrian Chiles","startTime":462.92,"endTime":467.18,"body":"that's the public health message"},{"speaker":"Adrian Chiles","startTime":462.92,"endTime":467.18,"body":"should be. And this is embracing"},{"speaker":"Adrian Chiles","startTime":467.18,"endTime":471.2,"body":"the kind of social norm that the"},{"speaker":"Adrian Chiles","startTime":467.18,"endTime":471.2,"body":"industry uses to shift more"},{"speaker":"Adrian Chiles","startTime":471.2,"endTime":475.4,"body":"products. What we should be"},{"speaker":"Adrian Chiles","startTime":471.2,"endTime":475.4,"body":"saying is, most people are"},{"speaker":"Adrian Chiles","startTime":475.4,"endTime":478.88,"body":"drinking most drinkers are"},{"speaker":"Adrian Chiles","startTime":475.4,"endTime":478.88,"body":"drinking within the guidelines,"},{"speaker":"Adrian Chiles","startTime":479.09,"endTime":480.14,"body":"not be one of them?"},{"speaker":"James Morris","startTime":480.44,"endTime":482.78,"body":"Well, there's"},{"speaker":"James Morris","startTime":480.44,"endTime":482.78,"body":"certainly a huge problem with"},{"speaker":"James Morris","startTime":482.81,"endTime":485.57,"body":"you know, as you say, normative"},{"speaker":"James Morris","startTime":482.81,"endTime":485.57,"body":"misperception I mean, we like to"},{"speaker":"James Morris","startTime":485.57,"endTime":488.69,"body":"hang around with people that do"},{"speaker":"James Morris","startTime":485.57,"endTime":488.69,"body":"the things that we do. So we"},{"speaker":"James Morris","startTime":488.69,"endTime":491.84,"body":"kind of judge ourselves by the"},{"speaker":"James Morris","startTime":488.69,"endTime":491.84,"body":"people that we tend to drink"},{"speaker":"James Morris","startTime":491.84,"endTime":496.31,"body":"with. I mean, the guidelines are"},{"speaker":"James Morris","startTime":491.84,"endTime":496.31,"body":"a public health failure in that"},{"speaker":"James Morris","startTime":496.4,"endTime":499.73,"body":"exactly as you say, most people"},{"speaker":"James Morris","startTime":496.4,"endTime":499.73,"body":"who drink above them just"},{"speaker":"James Morris","startTime":499.73,"endTime":503.09,"body":"instantly dismiss them, either"},{"speaker":"James Morris","startTime":499.73,"endTime":503.09,"body":"because they think no one sticks"},{"speaker":"James Morris","startTime":503.09,"endTime":506.48,"body":"to them, or it's an impossible"},{"speaker":"James Morris","startTime":503.09,"endTime":506.48,"body":"target. So yeah, I'm certainly"},{"speaker":"James Morris","startTime":506.48,"endTime":509.96,"body":"of the view that we really want"},{"speaker":"James Morris","startTime":506.48,"endTime":509.96,"body":"to communicate this, this kind"},{"speaker":"James Morris","startTime":509.96,"endTime":513.5,"body":"of more continuum type thing"},{"speaker":"James Morris","startTime":509.96,"endTime":513.5,"body":"where it's not a threshold. And,"},{"speaker":"James Morris","startTime":513.53,"endTime":516.14,"body":"you know, the basis for the"},{"speaker":"James Morris","startTime":513.53,"endTime":516.14,"body":"guidelines really is if you"},{"speaker":"James Morris","startTime":516.14,"endTime":519.8,"body":"drink 14 units a week, you don't"},{"speaker":"James Morris","startTime":516.14,"endTime":519.8,"body":"increase your lifetime risk of"},{"speaker":"James Morris","startTime":519.8,"endTime":522.89,"body":"an alcohol related death by more"},{"speaker":"James Morris","startTime":519.8,"endTime":522.89,"body":"than 1%. I mean, that's"},{"speaker":"James Morris","startTime":522.89,"endTime":526.55,"body":"arbitrary to most people that"},{"speaker":"James Morris","startTime":522.89,"endTime":526.55,"body":"that that's not a persuasive"},{"speaker":"James Morris","startTime":526.55,"endTime":529.43,"body":"message, is it? So it goes back"},{"speaker":"James Morris","startTime":526.55,"endTime":529.43,"body":"to the documentary for me"},{"speaker":"James Morris","startTime":529.43,"endTime":533.63,"body":"really, it's, you need a kind of"},{"speaker":"James Morris","startTime":529.43,"endTime":533.63,"body":"more complex and more personal"},{"speaker":"James Morris","startTime":533.63,"endTime":537.08,"body":"story to communicate the nuance"},{"speaker":"James Morris","startTime":533.63,"endTime":537.08,"body":"of it, rather than these"},{"speaker":"James Morris","startTime":537.08,"endTime":540.2,"body":"statistics and sort of failed"},{"speaker":"James Morris","startTime":537.08,"endTime":540.2,"body":"public health messages."},{"speaker":"Adrian Chiles","startTime":540.71,"endTime":543.65,"body":"The statistics,"},{"speaker":"Adrian Chiles","startTime":540.71,"endTime":543.65,"body":"they do need to state look,"},{"speaker":"Adrian Chiles","startTime":543.71,"endTime":546.95,"body":"marginal gains are available"},{"speaker":"Adrian Chiles","startTime":543.71,"endTime":546.95,"body":"here. And they're not even"},{"speaker":"Adrian Chiles","startTime":546.95,"endTime":549.77,"body":"marginal. Now I want to go go"},{"speaker":"Adrian Chiles","startTime":546.95,"endTime":549.77,"body":"browse photos, I'm sure you"},{"speaker":"Adrian Chiles","startTime":549.77,"endTime":552.5,"body":"know, is the you know, the"},{"speaker":"Adrian Chiles","startTime":549.77,"endTime":552.5,"body":"Svengali figure behind the"},{"speaker":"Adrian Chiles","startTime":552.5,"endTime":556.46,"body":"success of British cycling. And"},{"speaker":"Adrian Chiles","startTime":552.5,"endTime":556.46,"body":"he was his doctrine of marginal"},{"speaker":"Adrian Chiles","startTime":556.46,"endTime":559.4,"body":"gains, you know, in terms of,"},{"speaker":"Adrian Chiles","startTime":556.46,"endTime":559.4,"body":"you know, what you can do to get"},{"speaker":"Adrian Chiles","startTime":559.4,"endTime":561.92,"body":"that much more out of an"},{"speaker":"Adrian Chiles","startTime":559.4,"endTime":561.92,"body":"athlete. And I was asked during"},{"speaker":"Adrian Chiles","startTime":561.92,"endTime":564.5,"body":"an interview, if you could, you"},{"speaker":"Adrian Chiles","startTime":561.92,"endTime":564.5,"body":"know, apply that to public"},{"speaker":"Adrian Chiles","startTime":564.5,"endTime":567.08,"body":"health or real life, that"},{"speaker":"Adrian Chiles","startTime":564.5,"endTime":567.08,"body":"doctrine of marginal gain. I"},{"speaker":"Adrian Chiles","startTime":567.08,"endTime":569.36,"body":"said, so if you're trying to"},{"speaker":"Adrian Chiles","startTime":567.08,"endTime":569.36,"body":"give up smoking, what would you"},{"speaker":"Adrian Chiles","startTime":569.36,"endTime":570.95,"body":"say? And he said, Well, I'm"},{"speaker":"Adrian Chiles","startTime":569.36,"endTime":570.95,"body":"trying to give him so I give you"},{"speaker":"Adrian Chiles","startTime":570.95,"endTime":575.3,"body":"smoking 30 a day, smoked 29"},{"speaker":"Adrian Chiles","startTime":570.95,"endTime":575.3,"body":"instead, that's a module game."},{"speaker":"Adrian Chiles","startTime":575.93,"endTime":578.78,"body":"Now, obviously, I mean, I"},{"speaker":"Adrian Chiles","startTime":575.93,"endTime":578.78,"body":"wouldn't argue with him but"},{"speaker":"Adrian Chiles","startTime":578.81,"endTime":581.96,"body":"smoking is different, because I"},{"speaker":"Adrian Chiles","startTime":578.81,"endTime":581.96,"body":"don't think anyone thinks a"},{"speaker":"Adrian Chiles","startTime":581.96,"endTime":584.51,"body":"level of smoking is good for"},{"speaker":"Adrian Chiles","startTime":581.96,"endTime":584.51,"body":"you. But in thinking it's"},{"speaker":"Adrian Chiles","startTime":584.51,"endTime":588.35,"body":"different. There is a key hurt,"},{"speaker":"Adrian Chiles","startTime":584.51,"endTime":588.35,"body":"there is a marginal gain, and"},{"speaker":"Adrian Chiles","startTime":588.35,"endTime":592.22,"body":"they go from 40 to 30. But"},{"speaker":"Adrian Chiles","startTime":588.35,"endTime":592.22,"body":"they're squeamish about about"},{"speaker":"Adrian Chiles","startTime":592.22,"endTime":595.49,"body":"going there. I think with the"},{"speaker":"Adrian Chiles","startTime":592.22,"endTime":595.49,"body":"presentation, the guidelines now"},{"speaker":"Adrian Chiles","startTime":595.52,"endTime":596.21,"body":"doesn't work."},{"speaker":"James Morris","startTime":596.24,"endTime":599.39,"body":"Yeah, I agree. I"},{"speaker":"James Morris","startTime":596.24,"endTime":599.39,"body":"suppose the challenge is that"},{"speaker":"James Morris","startTime":599.39,"endTime":602.33,"body":"you know, we need better"},{"speaker":"James Morris","startTime":599.39,"endTime":602.33,"body":"messaging around it that takes"},{"speaker":"James Morris","startTime":602.33,"endTime":605.99,"body":"accounts of those kind of social"},{"speaker":"James Morris","startTime":602.33,"endTime":605.99,"body":"norms, etc, as we're just"},{"speaker":"James Morris","startTime":605.99,"endTime":608.87,"body":"talking about, I suppose the"},{"speaker":"James Morris","startTime":605.99,"endTime":608.87,"body":"challenge is that, you know,"},{"speaker":"James Morris","startTime":608.87,"endTime":612.38,"body":"these issues are so complex. So"},{"speaker":"James Morris","startTime":608.87,"endTime":612.38,"body":"if you drink if you have a drink"},{"speaker":"James Morris","startTime":612.38,"endTime":615.08,"body":"problem, however you want to"},{"speaker":"James Morris","startTime":612.38,"endTime":615.08,"body":"define it, there's such a"},{"speaker":"James Morris","startTime":615.08,"endTime":619.25,"body":"complex multiple set of factors"},{"speaker":"James Morris","startTime":615.08,"endTime":619.25,"body":"that might be contributing to"},{"speaker":"James Morris","startTime":619.25,"endTime":623.12,"body":"that, including, you know,"},{"speaker":"James Morris","startTime":619.25,"endTime":623.12,"body":"common things like mental health"},{"speaker":"James Morris","startTime":623.12,"endTime":626.6,"body":"problems or issues. So for some"},{"speaker":"James Morris","startTime":623.12,"endTime":626.6,"body":"people, alcohol is a coping"},{"speaker":"James Morris","startTime":626.6,"endTime":629.69,"body":"mechanism. And that's what leads"},{"speaker":"James Morris","startTime":626.6,"endTime":629.69,"body":"or is connected to the"},{"speaker":"James Morris","startTime":629.69,"endTime":632.21,"body":"development of drinking"},{"speaker":"James Morris","startTime":629.69,"endTime":632.21,"body":"problems. So I suppose the"},{"speaker":"James Morris","startTime":632.21,"endTime":635.45,"body":"messaging side is always going"},{"speaker":"James Morris","startTime":632.21,"endTime":635.45,"body":"to be a bit blunted by some of"},{"speaker":"James Morris","startTime":635.45,"endTime":639.71,"body":"the complicating reasons behind"},{"speaker":"James Morris","startTime":635.45,"endTime":639.71,"body":"drinking and dependancy."},{"speaker":"Adrian Chiles","startTime":640.52,"endTime":644.15,"body":"That's true, but"},{"speaker":"Adrian Chiles","startTime":640.52,"endTime":644.15,"body":"I think, even as a coping"},{"speaker":"Adrian Chiles","startTime":644.15,"endTime":647.87,"body":"mechanism, if it's in control,"},{"speaker":"Adrian Chiles","startTime":644.15,"endTime":647.87,"body":"then that's fine. I mean,"},{"speaker":"Adrian Chiles","startTime":647.87,"endTime":650.3,"body":"something I do suffer from"},{"speaker":"Adrian Chiles","startTime":647.87,"endTime":650.3,"body":"depression every now and then."},{"speaker":"Adrian Chiles","startTime":650.48,"endTime":653.93,"body":"And I'm you know, I have a quite"},{"speaker":"Adrian Chiles","startTime":650.48,"endTime":653.93,"body":"a significant ADHD diagnosis"},{"speaker":"Adrian Chiles","startTime":653.93,"endTime":657.41,"body":"recently, which has, you know,"},{"speaker":"Adrian Chiles","startTime":653.93,"endTime":657.41,"body":"um, we've been pretty life"},{"speaker":"Adrian Chiles","startTime":657.41,"endTime":659.75,"body":"changing really, although I've"},{"speaker":"Adrian Chiles","startTime":657.41,"endTime":659.75,"body":"got I'm still remain slightly"},{"speaker":"Adrian Chiles","startTime":659.75,"endTime":661.82,"body":"cynical about it at the same"},{"speaker":"Adrian Chiles","startTime":659.75,"endTime":661.82,"body":"time, but you know, I find"},{"speaker":"Adrian Chiles","startTime":661.82,"endTime":665.42,"body":"sometimes if I absolutely hit"},{"speaker":"Adrian Chiles","startTime":661.82,"endTime":665.42,"body":"the bottom, you know, sometimes"},{"speaker":"Adrian Chiles","startTime":665.48,"endTime":668.93,"body":"a drink, gotta have a drink,"},{"speaker":"Adrian Chiles","startTime":665.48,"endTime":668.93,"body":"we'll just kill it for the"},{"speaker":"Adrian Chiles","startTime":668.93,"endTime":671.96,"body":"evening, it might kick the can"},{"speaker":"Adrian Chiles","startTime":668.93,"endTime":671.96,"body":"down the road. But again, even"},{"speaker":"Adrian Chiles","startTime":671.96,"endTime":675.62,"body":"the this idea about self"},{"speaker":"Adrian Chiles","startTime":671.96,"endTime":675.62,"body":"medication is wrong. It depends"},{"speaker":"Adrian Chiles","startTime":675.62,"endTime":678.2,"body":"To what extent you self"},{"speaker":"Adrian Chiles","startTime":675.62,"endTime":678.2,"body":"medicate. Now, if to self"},{"speaker":"Adrian Chiles","startTime":678.2,"endTime":681.08,"body":"medicate me if it required me to"},{"speaker":"Adrian Chiles","startTime":678.2,"endTime":681.08,"body":"go out and just render myself"},{"speaker":"Adrian Chiles","startTime":681.08,"endTime":684.35,"body":"unconscious with 12 pints of"},{"speaker":"Adrian Chiles","startTime":681.08,"endTime":684.35,"body":"lager plus chasis. You know,"},{"speaker":"Adrian Chiles","startTime":684.35,"endTime":687.71,"body":"fair enough, you know, that's"},{"speaker":"Adrian Chiles","startTime":684.35,"endTime":687.71,"body":"wrong. But if I can, you know,"},{"speaker":"Adrian Chiles","startTime":687.71,"endTime":691.58,"body":"if I can just sort of readjust"},{"speaker":"Adrian Chiles","startTime":687.71,"endTime":691.58,"body":"myself with a with a pint, you"},{"speaker":"Adrian Chiles","startTime":691.58,"endTime":695.24,"body":"know, an early mean pie just to"},{"speaker":"Adrian Chiles","startTime":691.58,"endTime":695.24,"body":"breathe a little bit, then, you"},{"speaker":"Adrian Chiles","startTime":695.24,"endTime":696.14,"body":"know, why not?"},{"speaker":"James Morris","startTime":696.5,"endTime":699.62,"body":"I agree, I think"},{"speaker":"James Morris","startTime":696.5,"endTime":699.62,"body":"it's an another issue where we"},{"speaker":"James Morris","startTime":699.62,"endTime":703.61,"body":"just can't draw a line between"},{"speaker":"James Morris","startTime":699.62,"endTime":703.61,"body":"something being used in what"},{"speaker":"James Morris","startTime":703.61,"endTime":707.12,"body":"might arguably be a positive"},{"speaker":"James Morris","startTime":703.61,"endTime":707.12,"body":"way. I mean, we drink because"},{"speaker":"James Morris","startTime":707.15,"endTime":710.3,"body":"essentially, it makes us feel"},{"speaker":"James Morris","startTime":707.15,"endTime":710.3,"body":"good. That's why most people"},{"speaker":"James Morris","startTime":710.42,"endTime":713.9,"body":"start off drinking, let's be"},{"speaker":"James Morris","startTime":710.42,"endTime":713.9,"body":"honest. And you know, I drink"},{"speaker":"James Morris","startTime":713.9,"endTime":717.74,"body":"having had passed drink problems"},{"speaker":"James Morris","startTime":713.9,"endTime":717.74,"body":"and a long period of abstinence,"},{"speaker":"James Morris","startTime":717.74,"endTime":722.15,"body":"because yeah, one or two drinks"},{"speaker":"James Morris","startTime":717.74,"endTime":722.15,"body":"gives me a more pleasurable"},{"speaker":"James Morris","startTime":722.15,"endTime":726.35,"body":"feeling and does alleviate a"},{"speaker":"James Morris","startTime":722.15,"endTime":726.35,"body":"sort of mild level of anxiety"},{"speaker":"James Morris","startTime":726.35,"endTime":730.22,"body":"that I have. So I suppose the"},{"speaker":"James Morris","startTime":726.35,"endTime":730.22,"body":"complicated question is when To"},{"speaker":"James Morris","startTime":730.22,"endTime":733.64,"body":"what extent is that a good thing"},{"speaker":"James Morris","startTime":730.22,"endTime":733.64,"body":"to be able to use alcohol to"},{"speaker":"James Morris","startTime":733.64,"endTime":737.75,"body":"have a drink to alleviate a bit"},{"speaker":"James Morris","startTime":733.64,"endTime":737.75,"body":"of anxiety or relax myself after"},{"speaker":"James Morris","startTime":737.75,"endTime":740.9,"body":"a busy day? And kind of"},{"speaker":"James Morris","startTime":737.75,"endTime":740.9,"body":"measuring the line between the"},{"speaker":"James Morris","startTime":740.9,"endTime":743.81,"body":"risks and potential for harm,"},{"speaker":"James Morris","startTime":740.9,"endTime":743.81,"body":"especially when you have a kind"},{"speaker":"James Morris","startTime":743.81,"endTime":747.32,"body":"of background like maybe you are"},{"speaker":"James Morris","startTime":743.81,"endTime":747.32,"body":"I do in terms of alcohol use and"},{"speaker":"James Morris","startTime":747.32,"endTime":747.86,"body":"problems?"},{"speaker":"Adrian Chiles","startTime":747.86,"endTime":751.73,"body":"Yeah. And I mean,"},{"speaker":"Adrian Chiles","startTime":747.86,"endTime":751.73,"body":"so something I've come right"},{"speaker":"Adrian Chiles","startTime":751.73,"endTime":756.17,"body":"banged up against, and it was"},{"speaker":"Adrian Chiles","startTime":751.73,"endTime":756.17,"body":"quite shocking to me is, and I"},{"speaker":"Adrian Chiles","startTime":756.17,"endTime":758.9,"body":"was going to record you, for"},{"speaker":"Adrian Chiles","startTime":756.17,"endTime":758.9,"body":"your view, anyway, is that I was"},{"speaker":"Adrian Chiles","startTime":758.9,"endTime":761.45,"body":"talking to a therapist, she's"},{"speaker":"Adrian Chiles","startTime":758.9,"endTime":761.45,"body":"written a book called the"},{"speaker":"Adrian Chiles","startTime":761.45,"endTime":765.65,"body":"kindness method called Shirou."},{"speaker":"Adrian Chiles","startTime":761.45,"endTime":765.65,"body":"Is snap. I think a name is but"},{"speaker":"Adrian Chiles","startTime":765.65,"endTime":768.98,"body":"she'd helped she'd helped a"},{"speaker":"Adrian Chiles","startTime":765.65,"endTime":768.98,"body":"woman who I spoke to it was a"},{"speaker":"Adrian Chiles","startTime":768.98,"endTime":772.46,"body":"moderator. This a woman, a"},{"speaker":"Adrian Chiles","startTime":768.98,"endTime":772.46,"body":"journalist, called Marisa Bates"},{"speaker":"Adrian Chiles","startTime":772.46,"endTime":775.61,"body":"is very good on the subject."},{"speaker":"Adrian Chiles","startTime":772.46,"endTime":775.61,"body":"I've talked to Shirou. And I was"},{"speaker":"Adrian Chiles","startTime":775.61,"endTime":779.6,"body":"talking, we were talking about,"},{"speaker":"Adrian Chiles","startTime":775.61,"endTime":779.6,"body":"you know, what, not why you"},{"speaker":"Adrian Chiles","startTime":779.6,"endTime":782.39,"body":"started drinking in the first"},{"speaker":"Adrian Chiles","startTime":779.6,"endTime":782.39,"body":"place. I know that's important."},{"speaker":"Adrian Chiles","startTime":782.39,"endTime":785.42,"body":"I'm less interested in that."},{"speaker":"Adrian Chiles","startTime":782.39,"endTime":785.42,"body":"It's kind of what you drink for."},{"speaker":"Adrian Chiles","startTime":785.45,"endTime":788.75,"body":"And what I was getting at was"},{"speaker":"Adrian Chiles","startTime":785.45,"endTime":788.75,"body":"what I've said to you before, is"},{"speaker":"Adrian Chiles","startTime":788.75,"endTime":792.71,"body":"that the message that I've"},{"speaker":"Adrian Chiles","startTime":788.75,"endTime":792.71,"body":"managed to get across or rather"},{"speaker":"Adrian Chiles","startTime":792.71,"endTime":795.32,"body":"when people talk to me, somebody"},{"speaker":"Adrian Chiles","startTime":792.71,"endTime":795.32,"body":"says, I've allowed to drink"},{"speaker":"Adrian Chiles","startTime":795.35,"endTime":798.44,"body":"whatever, I drink a lot. I say"},{"speaker":"Adrian Chiles","startTime":795.35,"endTime":798.44,"body":"that that's fine. I'm not going"},{"speaker":"Adrian Chiles","startTime":798.44,"endTime":800.48,"body":"to tell you not to I'm not a"},{"speaker":"Adrian Chiles","startTime":798.44,"endTime":800.48,"body":"doctor. But you know, some guy"},{"speaker":"Adrian Chiles","startTime":800.48,"endTime":802.97,"body":"came up to me, as I think I"},{"speaker":"Adrian Chiles","startTime":800.48,"endTime":802.97,"body":"mentioned to you at the football"},{"speaker":"Adrian Chiles","startTime":803.03,"endTime":806.72,"body":"and he goes, I drink 50 pints of"},{"speaker":"Adrian Chiles","startTime":803.03,"endTime":806.72,"body":"lager are we doing that's too"},{"speaker":"Adrian Chiles","startTime":806.72,"endTime":809.51,"body":"much. And you know, first of"},{"speaker":"Adrian Chiles","startTime":806.72,"endTime":809.51,"body":"all, I started adopting the"},{"speaker":"Adrian Chiles","startTime":809.51,"endTime":813.11,"body":"stupid sort of kindly GP tone of"},{"speaker":"Adrian Chiles","startTime":809.51,"endTime":813.11,"body":"well, you know, you might"},{"speaker":"Adrian Chiles","startTime":813.11,"endTime":816.29,"body":"consider putting down a little"},{"speaker":"Adrian Chiles","startTime":813.11,"endTime":816.29,"body":"bit all that balls, right? And"},{"speaker":"Adrian Chiles","startTime":816.29,"endTime":818.84,"body":"then I thought, what actually"},{"speaker":"Adrian Chiles","startTime":816.29,"endTime":818.84,"body":"all I said to him was, well, if"},{"speaker":"Adrian Chiles","startTime":818.84,"endTime":823.49,"body":"you enjoy every single one of"},{"speaker":"Adrian Chiles","startTime":818.84,"endTime":823.49,"body":"those drinks, if you love the"},{"speaker":"Adrian Chiles","startTime":823.49,"endTime":826.19,"body":"bones of everyone, from the"},{"speaker":"Adrian Chiles","startTime":823.49,"endTime":826.19,"body":"moment you get it in the hand to"},{"speaker":"Adrian Chiles","startTime":826.19,"endTime":830.06,"body":"the moment you've enjoyed it, if"},{"speaker":"Adrian Chiles","startTime":826.19,"endTime":830.06,"body":"you love everyone, then crack on"},{"speaker":"Adrian Chiles","startTime":830.09,"endTime":833.3,"body":"Who am I to tell you not to? I"},{"speaker":"Adrian Chiles","startTime":830.09,"endTime":833.3,"body":"say, however, you know, if you"},{"speaker":"Adrian Chiles","startTime":833.3,"endTime":834.47,"body":"don't then have a think about"},{"speaker":"Adrian Chiles","startTime":833.3,"endTime":834.47,"body":"it."},{"speaker":"Adrian Chiles","startTime":834.0,"endTime":838.92,"body":"Fair point. And I think if most"},{"speaker":"Adrian Chiles","startTime":834.0,"endTime":838.92,"body":"of us exist, you know, this is"},{"speaker":"Adrian Chiles","startTime":838.92,"endTime":842.13,"body":"the big thing for me. As I said"},{"speaker":"Adrian Chiles","startTime":838.92,"endTime":842.13,"body":"to you, before I worked out"},{"speaker":"Adrian Chiles","startTime":842.16,"endTime":844.47,"body":"there, if you lined up all the"},{"speaker":"Adrian Chiles","startTime":842.16,"endTime":844.47,"body":"drinks or drunk in my life since"},{"speaker":"Adrian Chiles","startTime":844.47,"endTime":848.31,"body":"I was 50, it could be four miles"},{"speaker":"Adrian Chiles","startTime":844.47,"endTime":848.31,"body":"long. I just think how many of"},{"speaker":"Adrian Chiles","startTime":848.31,"endTime":851.16,"body":"those on the truck you get so"},{"speaker":"Adrian Chiles","startTime":848.31,"endTime":851.16,"body":"much out of drunk all that which"},{"speaker":"Adrian Chiles","startTime":851.16,"endTime":853.83,"body":"can't be good for you. The"},{"speaker":"Adrian Chiles","startTime":851.16,"endTime":853.83,"body":"tragedy is that at what"},{"speaker":"Adrian Chiles","startTime":853.83,"endTime":857.43,"body":"percentage of those do they"},{"speaker":"Adrian Chiles","startTime":853.83,"endTime":857.43,"body":"actually want or need or enjoy?"},{"speaker":"Adrian Chiles","startTime":857.79,"endTime":860.94,"body":"Right? And I don't think it's"},{"speaker":"Adrian Chiles","startTime":857.79,"endTime":860.94,"body":"more than a third. Now if you"},{"speaker":"Adrian Chiles","startTime":860.94,"endTime":865.74,"body":"can get if you can just work out"},{"speaker":"Adrian Chiles","startTime":860.94,"endTime":865.74,"body":"which drinks you actually need,"},{"speaker":"Adrian Chiles","startTime":865.8,"endTime":870.03,"body":"or want or enjoy and restrict it"},{"speaker":"Adrian Chiles","startTime":865.8,"endTime":870.03,"body":"to that, then you're home and"},{"speaker":"Adrian Chiles","startTime":870.03,"endTime":873.36,"body":"dry or not dry, if you see what"},{"speaker":"Adrian Chiles","startTime":870.03,"endTime":873.36,"body":"I mean. But there i think i"},{"speaker":"Adrian Chiles","startTime":873.36,"endTime":877.14,"body":"think that is the key to it. Now"},{"speaker":"Adrian Chiles","startTime":873.36,"endTime":877.14,"body":"I sent this to this Sheree woman"},{"speaker":"Adrian Chiles","startTime":877.14,"endTime":880.2,"body":"who agreed with me. But then as"},{"speaker":"Adrian Chiles","startTime":877.14,"endTime":880.2,"body":"part of that conversation, I"},{"speaker":"Adrian Chiles","startTime":880.2,"endTime":884.91,"body":"also what I think is that when"},{"speaker":"Adrian Chiles","startTime":880.2,"endTime":884.91,"body":"you have that first drink, which"},{"speaker":"Adrian Chiles","startTime":884.91,"endTime":889.38,"body":"is the only one really that"},{"speaker":"Adrian Chiles","startTime":884.91,"endTime":889.38,"body":"achieves a change of stating you"},{"speaker":"Adrian Chiles","startTime":889.38,"endTime":893.28,"body":"have that first drink, I think"},{"speaker":"Adrian Chiles","startTime":889.38,"endTime":893.28,"body":"all subsequent drinks you have"},{"speaker":"Adrian Chiles","startTime":893.28,"endTime":897.27,"body":"after that are basically just"},{"speaker":"Adrian Chiles","startTime":893.28,"endTime":897.27,"body":"habits and basically they are a"},{"speaker":"Adrian Chiles","startTime":897.27,"endTime":901.62,"body":"few tile attempt to recreate the"},{"speaker":"Adrian Chiles","startTime":897.27,"endTime":901.62,"body":"feeling that you've got by"},{"speaker":"Adrian Chiles","startTime":901.62,"endTime":904.41,"body":"taking that first drink? Because"},{"speaker":"Adrian Chiles","startTime":901.62,"endTime":904.41,"body":"what you feel for the second"},{"speaker":"Adrian Chiles","startTime":904.41,"endTime":907.35,"body":"drink, as opposed to how you"},{"speaker":"Adrian Chiles","startTime":904.41,"endTime":907.35,"body":"felt after just the first drink"},{"speaker":"Adrian Chiles","startTime":907.38,"endTime":910.65,"body":"is a negligible difference,"},{"speaker":"Adrian Chiles","startTime":907.38,"endTime":910.65,"body":"right? The first drink gives you"},{"speaker":"Adrian Chiles","startTime":910.65,"endTime":912.75,"body":"that good feeling the second"},{"speaker":"Adrian Chiles","startTime":910.65,"endTime":912.75,"body":"drink doesn't give you that the"},{"speaker":"Adrian Chiles","startTime":912.75,"endTime":915.78,"body":"third a bit less and less"},{"speaker":"Adrian Chiles","startTime":912.75,"endTime":915.78,"body":"sugary. I wholeheartedly agreed"},{"speaker":"Adrian Chiles","startTime":915.78,"endTime":918.48,"body":"with this, that, you know,"},{"speaker":"Adrian Chiles","startTime":915.78,"endTime":918.48,"body":"you're chasing this feeling. But"},{"speaker":"Adrian Chiles","startTime":918.48,"endTime":921.33,"body":"then she said something, which,"},{"speaker":"Adrian Chiles","startTime":918.48,"endTime":921.33,"body":"which really hit home and I've"},{"speaker":"Adrian Chiles","startTime":921.33,"endTime":923.52,"body":"got an answer. She said, Yeah,"},{"speaker":"Adrian Chiles","startTime":921.33,"endTime":923.52,"body":"but what if you are just"},{"speaker":"Adrian Chiles","startTime":923.52,"endTime":926.58,"body":"drinking for oblivion? And then"},{"speaker":"Adrian Chiles","startTime":923.52,"endTime":926.58,"body":"I've got I've got no answers,"},{"speaker":"Adrian Chiles","startTime":926.58,"endTime":929.82,"body":"then I don't know what you said."},{"speaker":"Adrian Chiles","startTime":926.58,"endTime":929.82,"body":"I think most people don't drink"},{"speaker":"Adrian Chiles","startTime":929.82,"endTime":933.03,"body":"for actual oblivion. But I can't"},{"speaker":"Adrian Chiles","startTime":929.82,"endTime":933.03,"body":"support that. That's my hunch."},{"speaker":"Adrian Chiles","startTime":933.06,"endTime":936.42,"body":"But if you are drinking for"},{"speaker":"Adrian Chiles","startTime":933.06,"endTime":936.42,"body":"Oblivion, then I think, I don't"},{"speaker":"Adrian Chiles","startTime":936.42,"endTime":939.45,"body":"know. I think all attempts at"},{"speaker":"Adrian Chiles","startTime":936.42,"endTime":939.45,"body":"moderation are kind of going to"},{"speaker":"Adrian Chiles","startTime":939.45,"endTime":943.29,"body":"fail. Because you know, you're,"},{"speaker":"Adrian Chiles","startTime":939.45,"endTime":943.29,"body":"by definition, moderation isn't"},{"speaker":"Adrian Chiles","startTime":943.29,"endTime":946.56,"body":"going to give you Oblivion, if"},{"speaker":"Adrian Chiles","startTime":943.29,"endTime":946.56,"body":"you take if you enjoy drinking,"},{"speaker":"Adrian Chiles","startTime":946.62,"endTime":949.8,"body":"and like that feeling nothing"},{"speaker":"Adrian Chiles","startTime":946.62,"endTime":949.8,"body":"you can moderate because less is"},{"speaker":"Adrian Chiles","startTime":949.8,"endTime":952.56,"body":"more. And that wandering will"},{"speaker":"Adrian Chiles","startTime":949.8,"endTime":952.56,"body":"give you that feeling and you'll"},{"speaker":"Adrian Chiles","startTime":952.56,"endTime":955.41,"body":"realise you won't need 10 but"},{"speaker":"Adrian Chiles","startTime":952.56,"endTime":955.41,"body":"you're probably going to need 10"},{"speaker":"Adrian Chiles","startTime":955.41,"endTime":957.3,"body":"if oblivion is your purpose."},{"speaker":"James Morris","startTime":957.99,"endTime":960.72,"body":"Yeah, I'd agree."},{"speaker":"James Morris","startTime":957.99,"endTime":960.72,"body":"And I think I can relate totally"},{"speaker":"James Morris","startTime":960.72,"endTime":964.17,"body":"where I am now in my life to the"},{"speaker":"James Morris","startTime":960.72,"endTime":964.17,"body":"just having the drinks that you"},{"speaker":"James Morris","startTime":964.17,"endTime":968.67,"body":"enjoy, and so on. But yeah, my"},{"speaker":"James Morris","startTime":964.17,"endTime":968.67,"body":"my entry to the problem drinking"},{"speaker":"James Morris","startTime":968.67,"endTime":972.18,"body":"arena was, you know, I was I was"},{"speaker":"James Morris","startTime":968.67,"endTime":972.18,"body":"a teenager in the 90s binge"},{"speaker":"James Morris","startTime":972.18,"endTime":976.44,"body":"Britain, as they might call it"},{"speaker":"James Morris","startTime":972.18,"endTime":976.44,"body":"now or peak booze. When alcopops"},{"speaker":"James Morris","startTime":976.44,"endTime":977.49,"body":"were invented.."},{"speaker":"Adrian Chiles","startTime":977.49,"endTime":979.92,"body":"Well I was  a"},{"speaker":"Adrian Chiles","startTime":977.49,"endTime":979.92,"body":"teenager in the 80s. And before"},{"speaker":"Adrian Chiles","startTime":979.92,"endTime":983.13,"body":"that, there were people in the"},{"speaker":"Adrian Chiles","startTime":979.92,"endTime":983.13,"body":"70s i don't i don't know which"},{"speaker":"Adrian Chiles","startTime":983.13,"endTime":984.24,"body":"decades bingier.."},{"speaker":"James Morris","startTime":984.3,"endTime":987.24,"body":"Well, in terms of"},{"speaker":"James Morris","startTime":984.3,"endTime":987.24,"body":"just pure consumption, you know,"},{"speaker":"James Morris","startTime":987.27,"endTime":991.08,"body":"2004 was the peak and it was all"},{"speaker":"James Morris","startTime":987.27,"endTime":991.08,"body":"kind of rising up to them. But"},{"speaker":"James Morris","startTime":991.14,"endTime":993.78,"body":"uh, you know, certainly when I"},{"speaker":"James Morris","startTime":991.14,"endTime":993.78,"body":"look back on on fair, and it"},{"speaker":"James Morris","startTime":993.78,"endTime":998.16,"body":"really was escapism oblivion."},{"speaker":"James Morris","startTime":993.78,"endTime":998.16,"body":"And, you know, the way I kind of"},{"speaker":"James Morris","startTime":998.19,"endTime":1002.3,"body":"make sense of it is, you know,"},{"speaker":"James Morris","startTime":998.19,"endTime":1002.3,"body":"some of the issues I experienced"},{"speaker":"James Morris","startTime":1002.33,"endTime":1006.89,"body":"in childhood and finding ways to"},{"speaker":"James Morris","startTime":1002.33,"endTime":1006.89,"body":"cope with that I hadn't really"},{"speaker":"James Morris","startTime":1006.92,"endTime":1010.04,"body":"made sense of all that and"},{"speaker":"James Morris","startTime":1006.92,"endTime":1010.04,"body":"alcohol was arrived really just"},{"speaker":"James Morris","startTime":1010.07,"endTime":1014.18,"body":"it felt like letting go of all"},{"speaker":"James Morris","startTime":1010.07,"endTime":1014.18,"body":"this stuff that I'd internalised"},{"speaker":"James Morris","startTime":1014.78,"endTime":1018.98,"body":"It wasn't until kind of in my"},{"speaker":"James Morris","startTime":1014.78,"endTime":1018.98,"body":"late 20s. And having not drunk"},{"speaker":"James Morris","startTime":1018.98,"endTime":1022.1,"body":"for a while doing kind of load a"},{"speaker":"James Morris","startTime":1018.98,"endTime":1022.1,"body":"psychotherapy, where I felt like"},{"speaker":"James Morris","startTime":1022.1,"endTime":1025.13,"body":"I'm picked some of those past"},{"speaker":"James Morris","startTime":1022.1,"endTime":1025.13,"body":"issues, it felt like I was"},{"speaker":"James Morris","startTime":1025.13,"endTime":1029.75,"body":"dealing with that same sort of"},{"speaker":"James Morris","startTime":1025.13,"endTime":1029.75,"body":"negative energy that drove the"},{"speaker":"James Morris","startTime":1029.75,"endTime":1033.56,"body":"binge drinking. So which really"},{"speaker":"James Morris","startTime":1029.75,"endTime":1033.56,"body":"was destructive and drinking to"},{"speaker":"James Morris","startTime":1033.56,"endTime":1036.83,"body":"oblivion. I think what also"},{"speaker":"James Morris","startTime":1033.56,"endTime":1036.83,"body":"needs mentioning though, is that"},{"speaker":"James Morris","startTime":1036.83,"endTime":1040.52,"body":"that is the context that again,"},{"speaker":"James Morris","startTime":1036.83,"endTime":1040.52,"body":"it's the social norms that I"},{"speaker":"James Morris","startTime":1040.52,"endTime":1043.4,"body":"surrounded myself with mates who"},{"speaker":"James Morris","startTime":1040.52,"endTime":1043.4,"body":"are like doing the same thing,"},{"speaker":"James Morris","startTime":1043.4,"endTime":1046.79,"body":"and it was encouraged and and"},{"speaker":"James Morris","startTime":1043.4,"endTime":1046.79,"body":"you know, it's normal, when"},{"speaker":"James Morris","startTime":1046.79,"endTime":1050.18,"body":"you're younger, to drink more,"},{"speaker":"James Morris","startTime":1046.79,"endTime":1050.18,"body":"and to be more risk taking and"},{"speaker":"James Morris","startTime":1050.18,"endTime":1052.97,"body":"to have more insecurity about"},{"speaker":"James Morris","startTime":1050.18,"endTime":1052.97,"body":"your life and where you're going"},{"speaker":"James Morris","startTime":1052.97,"endTime":1055.7,"body":"and all that kind of stuff. But"},{"speaker":"James Morris","startTime":1052.97,"endTime":1055.7,"body":"certainly, from my perspective,"},{"speaker":"James Morris","startTime":1055.7,"endTime":1059.99,"body":"I feel like the more issues or"},{"speaker":"James Morris","startTime":1055.7,"endTime":1059.99,"body":"insecurities or problems you"},{"speaker":"James Morris","startTime":1059.99,"endTime":1064.04,"body":"have outside of alcohol, the"},{"speaker":"James Morris","startTime":1059.99,"endTime":1064.04,"body":"more alcohol is going to be used"},{"speaker":"James Morris","startTime":1064.07,"endTime":1066.11,"body":"destructively and"},{"speaker":"James Morris","startTime":1064.07,"endTime":1066.11,"body":"problematically and the harder"},{"speaker":"James Morris","startTime":1066.11,"endTime":1067.13,"body":"it be to moderate."},{"speaker":"Adrian Chiles","startTime":1067.36,"endTime":1070.27,"body":"Yeah, I agree."},{"speaker":"Adrian Chiles","startTime":1067.36,"endTime":1070.27,"body":"I'm, I suppose I've got I'm"},{"speaker":"Adrian Chiles","startTime":1070.27,"endTime":1073.75,"body":"looking into the reasons why you"},{"speaker":"Adrian Chiles","startTime":1070.27,"endTime":1073.75,"body":"drink at your core. I'm not some"},{"speaker":"Adrian Chiles","startTime":1073.75,"endTime":1076.36,"body":"less interested, I feel less"},{"speaker":"Adrian Chiles","startTime":1073.75,"endTime":1076.36,"body":"qualified to look at that. But"},{"speaker":"Adrian Chiles","startTime":1076.36,"endTime":1080.41,"body":"actual strategies for reduction"},{"speaker":"Adrian Chiles","startTime":1076.36,"endTime":1080.41,"body":"for harm reduction. And what"},{"speaker":"Adrian Chiles","startTime":1080.41,"endTime":1082.75,"body":"I've realised talking to"},{"speaker":"Adrian Chiles","startTime":1080.41,"endTime":1082.75,"body":"different moderators, there is"},{"speaker":"Adrian Chiles","startTime":1082.75,"endTime":1086.38,"body":"just just as people drink too"},{"speaker":"Adrian Chiles","startTime":1082.75,"endTime":1086.38,"body":"much for different reasons,"},{"speaker":"Adrian Chiles","startTime":1086.41,"endTime":1090.73,"body":"people successful moderators"},{"speaker":"Adrian Chiles","startTime":1086.41,"endTime":1090.73,"body":"moderate in different ways. You"},{"speaker":"Adrian Chiles","startTime":1090.73,"endTime":1094.18,"body":"know, the no two stories are the"},{"speaker":"Adrian Chiles","startTime":1090.73,"endTime":1094.18,"body":"same. That's fine. I mean, to"},{"speaker":"Adrian Chiles","startTime":1094.18,"endTime":1098.65,"body":"give it to two extremes, there's"},{"speaker":"Adrian Chiles","startTime":1094.18,"endTime":1098.65,"body":"a woman I spoke to Glasgow, oh,"},{"speaker":"Adrian Chiles","startTime":1098.65,"endTime":1101.38,"body":"Ben, you know, as a serious"},{"speaker":"Adrian Chiles","startTime":1098.65,"endTime":1101.38,"body":"binge drinker, we just go"},{"speaker":"Adrian Chiles","startTime":1101.38,"endTime":1104.65,"body":"completely mad collapse, banger"},{"speaker":"Adrian Chiles","startTime":1101.38,"endTime":1104.65,"body":"in blah, blah, blah. And I think"},{"speaker":"Adrian Chiles","startTime":1104.65,"endTime":1108.28,"body":"there was a bit of coke involved"},{"speaker":"Adrian Chiles","startTime":1104.65,"endTime":1108.28,"body":"and whatnot. But she stopped"},{"speaker":"Adrian Chiles","startTime":1108.28,"endTime":1111.7,"body":"completely, eventually. But she"},{"speaker":"Adrian Chiles","startTime":1108.28,"endTime":1111.7,"body":"said she couldn't really feel as"},{"speaker":"Adrian Chiles","startTime":1111.7,"endTime":1117.22,"body":"if she'd stopped until she could"},{"speaker":"Adrian Chiles","startTime":1111.7,"endTime":1117.22,"body":"show that she could drink a bit."},{"speaker":"Adrian Chiles","startTime":1118.18,"endTime":1122.17,"body":"So now, she drinks a bit, but I"},{"speaker":"Adrian Chiles","startTime":1118.18,"endTime":1122.17,"body":"mean, it's like four glasses a"},{"speaker":"Adrian Chiles","startTime":1122.17,"endTime":1126.34,"body":"month, right? But she just, you"},{"speaker":"Adrian Chiles","startTime":1122.17,"endTime":1126.34,"body":"know, she can take it or leave"},{"speaker":"Adrian Chiles","startTime":1126.34,"endTime":1129.79,"body":"it. Now. That's one way to"},{"speaker":"Adrian Chiles","startTime":1126.34,"endTime":1129.79,"body":"moderate but to me that is"},{"speaker":"Adrian Chiles","startTime":1129.79,"endTime":1133.6,"body":"different from somebody who"},{"speaker":"Adrian Chiles","startTime":1129.79,"endTime":1133.6,"body":"still has the love of drink. I"},{"speaker":"Adrian Chiles","startTime":1133.6,"endTime":1136.69,"body":"mean, she she's so indifferent"},{"speaker":"Adrian Chiles","startTime":1133.6,"endTime":1136.69,"body":"to it that she can drink or not."},{"speaker":"Adrian Chiles","startTime":1136.72,"endTime":1139.78,"body":"Whereas I spoke to a comedian"},{"speaker":"Adrian Chiles","startTime":1136.72,"endTime":1139.78,"body":"called john Robbins. It was"},{"speaker":"Adrian Chiles","startTime":1139.78,"endTime":1144.4,"body":"really interesting. Now he, he,"},{"speaker":"Adrian Chiles","startTime":1139.78,"endTime":1144.4,"body":"he's drunk an awful lot in his"},{"speaker":"Adrian Chiles","startTime":1144.4,"endTime":1148.15,"body":"time, and one thing led to"},{"speaker":"Adrian Chiles","startTime":1144.4,"endTime":1148.15,"body":"another he thought he's got a"},{"speaker":"Adrian Chiles","startTime":1148.15,"endTime":1150.88,"body":"cut down. I think his girlfriend"},{"speaker":"Adrian Chiles","startTime":1148.15,"endTime":1150.88,"body":"left him he told me and then,"},{"speaker":"Adrian Chiles","startTime":1151.15,"endTime":1154.75,"body":"but he did dry January one year,"},{"speaker":"Adrian Chiles","startTime":1151.15,"endTime":1154.75,"body":"because I think I've just got"},{"speaker":"Adrian Chiles","startTime":1155.02,"endTime":1158.29,"body":"and, and then he had this big"},{"speaker":"Adrian Chiles","startTime":1155.02,"endTime":1158.29,"body":"calendar on the wall, he seemed"},{"speaker":"Adrian Chiles","startTime":1158.29,"endTime":1161.35,"body":"to have with all the dates of"},{"speaker":"Adrian Chiles","startTime":1158.29,"endTime":1161.35,"body":"the year, obviously been great"},{"speaker":"Adrian Chiles","startTime":1161.35,"endTime":1164.35,"body":"big sort of business kind of"},{"speaker":"Adrian Chiles","startTime":1161.35,"endTime":1164.35,"body":"calendar. And he'd been crossing"},{"speaker":"Adrian Chiles","startTime":1164.35,"endTime":1168.55,"body":"off the days on it with a red"},{"speaker":"Adrian Chiles","startTime":1164.35,"endTime":1168.55,"body":"Sharpie that he'd you know, all"},{"speaker":"Adrian Chiles","startTime":1168.55,"endTime":1171.88,"body":"these alcohol free days, which"},{"speaker":"Adrian Chiles","startTime":1168.55,"endTime":1171.88,"body":"obviously they were 31 in"},{"speaker":"Adrian Chiles","startTime":1171.88,"endTime":1175.27,"body":"January, and then he thought"},{"speaker":"Adrian Chiles","startTime":1171.88,"endTime":1175.27,"body":"I've done 31 days, I'm going to"},{"speaker":"Adrian Chiles","startTime":1175.27,"endTime":1179.41,"body":"do another hundred. So he just"},{"speaker":"Adrian Chiles","startTime":1175.27,"endTime":1179.41,"body":"slavish Li follows that he does."},{"speaker":"Adrian Chiles","startTime":1179.62,"endTime":1184.33,"body":"He did another hundred days. So"},{"speaker":"Adrian Chiles","startTime":1179.62,"endTime":1184.33,"body":"he worked out what days he"},{"speaker":"Adrian Chiles","startTime":1184.33,"endTime":1187.48,"body":"wasn't going to drink and made"},{"speaker":"Adrian Chiles","startTime":1184.33,"endTime":1187.48,"body":"them alcohol free days. But you"},{"speaker":"Adrian Chiles","startTime":1187.48,"endTime":1190.54,"body":"know, the planning around them,"},{"speaker":"Adrian Chiles","startTime":1187.48,"endTime":1190.54,"body":"you know, was incredible. He"},{"speaker":"Adrian Chiles","startTime":1190.54,"endTime":1193.33,"body":"really had to focus. You know,"},{"speaker":"Adrian Chiles","startTime":1190.54,"endTime":1193.33,"body":"by the end of the year, he'd"},{"speaker":"Adrian Chiles","startTime":1193.33,"endTime":1198.43,"body":"actually done 136 alcohol free"},{"speaker":"Adrian Chiles","startTime":1193.33,"endTime":1198.43,"body":"days, and the following year, he"},{"speaker":"Adrian Chiles","startTime":1198.43,"endTime":1202.48,"body":"did a few more than that. But he"},{"speaker":"Adrian Chiles","startTime":1198.43,"endTime":1202.48,"body":"thinks about not drinking, he"},{"speaker":"Adrian Chiles","startTime":1202.48,"endTime":1206.47,"body":"really tries hard. You know, he"},{"speaker":"Adrian Chiles","startTime":1202.48,"endTime":1206.47,"body":"can't wait to start drinking."},{"speaker":"Adrian Chiles","startTime":1206.98,"endTime":1209.83,"body":"You know, he, you know, it's"},{"speaker":"Adrian Chiles","startTime":1206.98,"endTime":1209.83,"body":"dying to go to the pub, he can't"},{"speaker":"Adrian Chiles","startTime":1209.83,"endTime":1213.76,"body":"wait, he looks forward to it."},{"speaker":"Adrian Chiles","startTime":1209.83,"endTime":1213.76,"body":"Now, you know, 910 out of 10"},{"speaker":"Adrian Chiles","startTime":1213.79,"endTime":1217.39,"body":"will tell you, which is flawed,"},{"speaker":"Adrian Chiles","startTime":1213.79,"endTime":1217.39,"body":"he's doomed, you know, he's, you"},{"speaker":"Adrian Chiles","startTime":1217.39,"endTime":1220.3,"body":"know, he's not tackling the root"},{"speaker":"Adrian Chiles","startTime":1217.39,"endTime":1220.3,"body":"causes, you know, he's putting"},{"speaker":"Adrian Chiles","startTime":1220.3,"endTime":1223.66,"body":"so much energy into the into,"},{"speaker":"Adrian Chiles","startTime":1220.3,"endTime":1223.66,"body":"it's putting as much energy into"},{"speaker":"Adrian Chiles","startTime":1223.66,"endTime":1227.08,"body":"not drink, give as drinking,"},{"speaker":"Adrian Chiles","startTime":1223.66,"endTime":1227.08,"body":"then, you know, it's never gonna"},{"speaker":"Adrian Chiles","startTime":1227.08,"endTime":1229.9,"body":"work. But you know, I would just"},{"speaker":"Adrian Chiles","startTime":1227.08,"endTime":1229.9,"body":"say whatever bloody works?"},{"speaker":"James Morris","startTime":1230.23,"endTime":1232.63,"body":"Absolutely. I"},{"speaker":"James Morris","startTime":1230.23,"endTime":1232.63,"body":"mean, there's different ways to"},{"speaker":"James Morris","startTime":1232.63,"endTime":1235.75,"body":"moderate and it's could be days"},{"speaker":"James Morris","startTime":1232.63,"endTime":1235.75,"body":"off in the week, or it could be"},{"speaker":"James Morris","startTime":1235.75,"endTime":1238.84,"body":"just, you know, how much you"},{"speaker":"James Morris","startTime":1235.75,"endTime":1238.84,"body":"drink per occasion dependent on"},{"speaker":"James Morris","startTime":1238.84,"endTime":1243.31,"body":"the occasion. So 100% agree, you"},{"speaker":"James Morris","startTime":1238.84,"endTime":1243.31,"body":"know, less is always more if"},{"speaker":"James Morris","startTime":1243.31,"endTime":1245.95,"body":"you're experiencing or drinking"},{"speaker":"James Morris","startTime":1243.31,"endTime":1245.95,"body":"up levels that might be deemed"},{"speaker":"James Morris","startTime":1245.95,"endTime":1249.1,"body":"problematic. So, so you're"},{"speaker":"James Morris","startTime":1245.95,"endTime":1249.1,"body":"writing a book at the moment?"},{"speaker":"James Morris","startTime":1249.1,"endTime":1251.77,"body":"And it's kind of focused on"},{"speaker":"James Morris","startTime":1249.1,"endTime":1251.77,"body":"these strategies? I mean, don't"},{"speaker":"James Morris","startTime":1251.8,"endTime":1254.59,"body":"don't give too much away before"},{"speaker":"James Morris","startTime":1251.8,"endTime":1254.59,"body":"it's come out. But can you say"},{"speaker":"James Morris","startTime":1254.59,"endTime":1255.52,"body":"anything more about it?"},{"speaker":"Adrian Chiles","startTime":1255.64,"endTime":1257.77,"body":"Well, it's a"},{"speaker":"Adrian Chiles","startTime":1255.64,"endTime":1257.77,"body":"long, it's just exploring"},{"speaker":"Adrian Chiles","startTime":1257.8,"endTime":1260.23,"body":"moderation. It's like looking. I"},{"speaker":"Adrian Chiles","startTime":1257.8,"endTime":1260.23,"body":"mean, it's the kind of thing"},{"speaker":"Adrian Chiles","startTime":1260.23,"endTime":1262.69,"body":"we've talked about. It's"},{"speaker":"Adrian Chiles","startTime":1260.23,"endTime":1262.69,"body":"different strategies, people"},{"speaker":"Adrian Chiles","startTime":1262.69,"endTime":1267.25,"body":"have just little thoughts people"},{"speaker":"Adrian Chiles","startTime":1262.69,"endTime":1267.25,"body":"have can be so valuable. And one"},{"speaker":"Adrian Chiles","startTime":1267.25,"endTime":1269.92,"body":"guy, he actually wrote to me"},{"speaker":"Adrian Chiles","startTime":1267.25,"endTime":1269.92,"body":"after I've done my programme,"},{"speaker":"Adrian Chiles","startTime":1269.95,"endTime":1274.12,"body":"he's in his 70s, I think you've"},{"speaker":"Adrian Chiles","startTime":1269.95,"endTime":1274.12,"body":"been a he's an academic lecturer"},{"speaker":"Adrian Chiles","startTime":1274.12,"endTime":1277.78,"body":"in sociology at bath University."},{"speaker":"Adrian Chiles","startTime":1274.12,"endTime":1277.78,"body":"He's a big West Brom fan, so I"},{"speaker":"Adrian Chiles","startTime":1277.78,"endTime":1281.56,"body":"know. And he wrote me a really"},{"speaker":"Adrian Chiles","startTime":1277.78,"endTime":1281.56,"body":"interested letter back at the"},{"speaker":"Adrian Chiles","startTime":1281.56,"endTime":1284.92,"body":"time with his strategies. And"},{"speaker":"Adrian Chiles","startTime":1281.56,"endTime":1284.92,"body":"one thing he said, he said, I"},{"speaker":"Adrian Chiles","startTime":1284.92,"endTime":1288.79,"body":"needed to take alcohol before he"},{"speaker":"Adrian Chiles","startTime":1284.92,"endTime":1288.79,"body":"moderate, I need to take alcohol"},{"speaker":"Adrian Chiles","startTime":1288.97,"endTime":1293.44,"body":"off. It's on deserved pedestal"},{"speaker":"Adrian Chiles","startTime":1288.97,"endTime":1293.44,"body":"in my life, you know, which is a"},{"speaker":"Adrian Chiles","startTime":1293.44,"endTime":1297.73,"body":"slightly clumsy phrase, but"},{"speaker":"Adrian Chiles","startTime":1293.44,"endTime":1297.73,"body":"that's so right. You know, the"},{"speaker":"Adrian Chiles","startTime":1297.73,"endTime":1301.69,"body":"undeserved pedestal, it's"},{"speaker":"Adrian Chiles","startTime":1297.73,"endTime":1301.69,"body":"important, it's not that"},{"speaker":"Adrian Chiles","startTime":1301.69,"endTime":1304.21,"body":"important, you know, so he"},{"speaker":"Adrian Chiles","startTime":1301.69,"endTime":1304.21,"body":"managed to drink less, it was"},{"speaker":"Adrian Chiles","startTime":1304.21,"endTime":1308.89,"body":"just that little kind of thought"},{"speaker":"Adrian Chiles","startTime":1304.21,"endTime":1308.89,"body":"he had, which turned around for"},{"speaker":"Adrian Chiles","startTime":1308.89,"endTime":1313.75,"body":"him. And I have that, you know,"},{"speaker":"Adrian Chiles","startTime":1308.89,"endTime":1313.75,"body":"I sort of keep that thought. I"},{"speaker":"Adrian Chiles","startTime":1313.75,"endTime":1316.96,"body":"keep that thought in my mind."},{"speaker":"Adrian Chiles","startTime":1313.75,"endTime":1316.96,"body":"And, you know, I try and say"},{"speaker":"Adrian Chiles","startTime":1316.96,"endTime":1320.71,"body":"that to people. I also think"},{"speaker":"Adrian Chiles","startTime":1316.96,"endTime":1320.71,"body":"it's working out when you think"},{"speaker":"Adrian Chiles","startTime":1320.71,"endTime":1324.22,"body":"you've got an issue. I mean,"},{"speaker":"Adrian Chiles","startTime":1320.71,"endTime":1324.22,"body":"something a friend said to me"},{"speaker":"Adrian Chiles","startTime":1324.22,"endTime":1327.43,"body":"was, she was a big drink. And it"},{"speaker":"Adrian Chiles","startTime":1324.22,"endTime":1327.43,"body":"was one year when I wasn't"},{"speaker":"Adrian Chiles","startTime":1327.43,"endTime":1329.68,"body":"drinking for Lent or something."},{"speaker":"Adrian Chiles","startTime":1327.43,"endTime":1329.68,"body":"And she said, you know, without"},{"speaker":"Adrian Chiles","startTime":1329.68,"endTime":1333.13,"body":"alcohol, the worlds of any age"},{"speaker":"Adrian Chiles","startTime":1329.68,"endTime":1333.13,"body":"place for me. And I had two"},{"speaker":"Adrian Chiles","startTime":1333.13,"endTime":1337.21,"body":"reactions one was for Yeah, I"},{"speaker":"Adrian Chiles","startTime":1333.13,"endTime":1337.21,"body":"agree. And the other one was"},{"speaker":"Adrian Chiles","startTime":1337.21,"endTime":1340.87,"body":"just How shameful you know, I"},{"speaker":"Adrian Chiles","startTime":1337.21,"endTime":1340.87,"body":"was walking through a park near"},{"speaker":"Adrian Chiles","startTime":1340.87,"endTime":1344.83,"body":"my house and the sky was blue,"},{"speaker":"Adrian Chiles","startTime":1340.87,"endTime":1344.83,"body":"the trees were green. You know,"},{"speaker":"Adrian Chiles","startTime":1344.83,"endTime":1348.04,"body":"I thought I've got a lot to be"},{"speaker":"Adrian Chiles","startTime":1344.83,"endTime":1348.04,"body":"grateful for. No, I'm just not"},{"speaker":"Adrian Chiles","startTime":1348.04,"endTime":1352.21,"body":"having that. You know, alcohol"},{"speaker":"Adrian Chiles","startTime":1348.04,"endTime":1352.21,"body":"has got me thinking the world is"},{"speaker":"Adrian Chiles","startTime":1352.21,"endTime":1355.84,"body":"beige. Without it, then it's"},{"speaker":"Adrian Chiles","startTime":1352.21,"endTime":1355.84,"body":"kind of got me. And I've kind of"},{"speaker":"Adrian Chiles","startTime":1355.84,"endTime":1360.4,"body":"got to turn around that and show"},{"speaker":"Adrian Chiles","startTime":1355.84,"endTime":1360.4,"body":"and show it who's boss, as john"},{"speaker":"Adrian Chiles","startTime":1360.43,"endTime":1365.62,"body":"as john McKellen, that therapist"},{"speaker":"Adrian Chiles","startTime":1360.43,"endTime":1365.62,"body":"said,but alcohol, he said, Yeah,"},{"speaker":"Adrian Chiles","startTime":1365.68,"endTime":1367.81,"body":"who's the gaffer, you know,"},{"speaker":"Adrian Chiles","startTime":1365.68,"endTime":1367.81,"body":"who's in charge? Are you in"},{"speaker":"Adrian Chiles","startTime":1367.81,"endTime":1370.72,"body":"charge of the drink? Or is the"},{"speaker":"Adrian Chiles","startTime":1367.81,"endTime":1370.72,"body":"drinking charge you? And I think"},{"speaker":"Adrian Chiles","startTime":1370.72,"endTime":1373.27,"body":"that, you know, that's a good"},{"speaker":"Adrian Chiles","startTime":1370.72,"endTime":1373.27,"body":"way of that's also a good way of"},{"speaker":"Adrian Chiles","startTime":1373.27,"endTime":1376.27,"body":"thinking about is, you know,"},{"speaker":"Adrian Chiles","startTime":1373.27,"endTime":1376.27,"body":"identifying when it's gone too"},{"speaker":"Adrian Chiles","startTime":1376.27,"endTime":1379.51,"body":"far for you. I had this Marisa"},{"speaker":"Adrian Chiles","startTime":1376.27,"endTime":1379.51,"body":"woman said to me, You know, I've"},{"speaker":"Adrian Chiles","startTime":1379.51,"endTime":1383.44,"body":"came to think alcohol was"},{"speaker":"Adrian Chiles","startTime":1379.51,"endTime":1383.44,"body":"essential in my life, not just"},{"speaker":"Adrian Chiles","startTime":1383.47,"endTime":1388.15,"body":"enjoyable or, or another word"},{"speaker":"Adrian Chiles","startTime":1383.47,"endTime":1388.15,"body":"like that now, essential. If"},{"speaker":"Adrian Chiles","startTime":1388.15,"endTime":1391.6,"body":"you're thinking it's essential"},{"speaker":"Adrian Chiles","startTime":1388.15,"endTime":1391.6,"body":"to my life, then things have"},{"speaker":"Adrian Chiles","startTime":1391.6,"endTime":1395.47,"body":"gone too far. But also, I think"},{"speaker":"Adrian Chiles","startTime":1391.6,"endTime":1395.47,"body":"a bit to encourage people to"},{"speaker":"Adrian Chiles","startTime":1395.47,"endTime":1400.54,"body":"moderate I think the biggest,"},{"speaker":"Adrian Chiles","startTime":1395.47,"endTime":1400.54,"body":"biggest motivator to moderate"},{"speaker":"Adrian Chiles","startTime":1400.9,"endTime":1406.21,"body":"should be ironically, your love"},{"speaker":"Adrian Chiles","startTime":1400.9,"endTime":1406.21,"body":"of drinking itself. Because one"},{"speaker":"Adrian Chiles","startTime":1406.21,"endTime":1409.48,"body":"day, you're not going to be able"},{"speaker":"Adrian Chiles","startTime":1406.21,"endTime":1409.48,"body":"to, if you carry on like you are"},{"speaker":"Adrian Chiles","startTime":1410.11,"endTime":1413.44,"body":"either your liver or go or you"},{"speaker":"Adrian Chiles","startTime":1410.11,"endTime":1413.44,"body":"will get into a state where you"},{"speaker":"Adrian Chiles","startTime":1413.44,"endTime":1417.31,"body":"are totally dependent and you"},{"speaker":"Adrian Chiles","startTime":1413.44,"endTime":1417.31,"body":"are pissing your paths or"},{"speaker":"Adrian Chiles","startTime":1417.31,"endTime":1419.62,"body":"drinking Pono in the morning,"},{"speaker":"Adrian Chiles","startTime":1417.31,"endTime":1419.62,"body":"you know, and our channel,"},{"speaker":"Adrian Chiles","startTime":1419.62,"endTime":1423.76,"body":"something that channel something"},{"speaker":"Adrian Chiles","startTime":1419.62,"endTime":1423.76,"body":"that Paul cook, who was the"},{"speaker":"Adrian Chiles","startTime":1423.76,"endTime":1426.19,"body":"drummer in the Sex Pistols sent"},{"speaker":"Adrian Chiles","startTime":1423.76,"endTime":1426.19,"body":"to me is a mate of mine are"},{"speaker":"Adrian Chiles","startTime":1426.19,"endTime":1429.34,"body":"lovely guys. And he's 16 years"},{"speaker":"Adrian Chiles","startTime":1426.19,"endTime":1429.34,"body":"old, he took drinks in my local,"},{"speaker":"Adrian Chiles","startTime":1429.49,"endTime":1432.43,"body":"I spent quite a bit of time with"},{"speaker":"Adrian Chiles","startTime":1429.49,"endTime":1432.43,"body":"him. And he was always asking me"},{"speaker":"Adrian Chiles","startTime":1432.46,"endTime":1434.32,"body":"what about my drinking? Let me"},{"speaker":"Adrian Chiles","startTime":1432.46,"endTime":1434.32,"body":"just I'm having a couple of"},{"speaker":"Adrian Chiles","startTime":1434.32,"endTime":1436.63,"body":"pints, you know, a lot, a couple"},{"speaker":"Adrian Chiles","startTime":1434.32,"endTime":1436.63,"body":"of pints that writes in May,"},{"speaker":"Adrian Chiles","startTime":1436.63,"endTime":1440.11,"body":"it's fine. I'll say, Well, how"},{"speaker":"Adrian Chiles","startTime":1436.63,"endTime":1440.11,"body":"come you weren't addicted to"},{"speaker":"Adrian Chiles","startTime":1440.11,"endTime":1443.26,"body":"heroin? He said, I was I was"},{"speaker":"Adrian Chiles","startTime":1440.11,"endTime":1443.26,"body":"addicted to heroin. But as you"},{"speaker":"Adrian Chiles","startTime":1443.26,"endTime":1445.45,"body":"get out of it, and he said, I"},{"speaker":"Adrian Chiles","startTime":1443.26,"endTime":1445.45,"body":"just don't know what you did."},{"speaker":"Adrian Chiles","startTime":1445.78,"endTime":1448.06,"body":"And then he said something about"},{"speaker":"Adrian Chiles","startTime":1445.78,"endTime":1448.06,"body":"heroin, which I thought was"},{"speaker":"Adrian Chiles","startTime":1448.06,"endTime":1451.09,"body":"interesting. He said, The"},{"speaker":"Adrian Chiles","startTime":1448.06,"endTime":1451.09,"body":"tragedy of heroin is that it was"},{"speaker":"Adrian Chiles","startTime":1451.09,"endTime":1454.51,"body":"wasted on young dicks like me"},{"speaker":"Adrian Chiles","startTime":1451.09,"endTime":1454.51,"body":"when you really need heroin,"},{"speaker":"Adrian Chiles","startTime":1454.51,"endTime":1457.48,"body":"because when you're at you"},{"speaker":"Adrian Chiles","startTime":1454.51,"endTime":1457.48,"body":"totally knackered, you know, you"},{"speaker":"Adrian Chiles","startTime":1457.48,"endTime":1460.21,"body":"can't call yourself down the"},{"speaker":"Adrian Chiles","startTime":1457.48,"endTime":1460.21,"body":"pub, your legs are dirty. He"},{"speaker":"Adrian Chiles","startTime":1460.21,"endTime":1462.46,"body":"said, when I'm at, I'll be on"},{"speaker":"Adrian Chiles","startTime":1460.21,"endTime":1462.46,"body":"the gear all the time, because"},{"speaker":"Adrian Chiles","startTime":1462.46,"endTime":1466.96,"body":"that's when you need it. Now,"},{"speaker":"Adrian Chiles","startTime":1462.46,"endTime":1466.96,"body":"I'm not advocating that cookie,"},{"speaker":"Adrian Chiles","startTime":1466.96,"endTime":1472.72,"body":"Abby's tonkinese chick, butthe"},{"speaker":"Adrian Chiles","startTime":1466.96,"endTime":1472.72,"body":"point is, you know, say, you"},{"speaker":"Adrian Chiles","startTime":1472.72,"endTime":1475.27,"body":"know, make sure alcohol is"},{"speaker":"Adrian Chiles","startTime":1472.72,"endTime":1475.27,"body":"available to you when you do"},{"speaker":"Adrian Chiles","startTime":1475.3,"endTime":1479.44,"body":"need it. You know, because when"},{"speaker":"Adrian Chiles","startTime":1475.3,"endTime":1479.44,"body":"I'm in my 80s, you know, and in"},{"speaker":"Adrian Chiles","startTime":1479.44,"endTime":1482.8,"body":"the twilight of my years, oh, my"},{"speaker":"Adrian Chiles","startTime":1479.44,"endTime":1482.8,"body":"God, do I want to be able to go"},{"speaker":"Adrian Chiles","startTime":1482.8,"endTime":1486.52,"body":"for a quiet pint may be another"},{"speaker":"Adrian Chiles","startTime":1482.8,"endTime":1486.52,"body":"thing that's, that's that's the"},{"speaker":"Adrian Chiles","startTime":1486.52,"endTime":1487.51,"body":"challenge, isn't it?"},{"speaker":"James Morris","startTime":1487.0,"endTime":1490.03,"body":"It's kind of as"},{"speaker":"James Morris","startTime":1487.0,"endTime":1490.03,"body":"humans were not the best"},{"speaker":"James Morris","startTime":1490.36,"endTime":1493.72,"body":"thinking about and regulating"},{"speaker":"James Morris","startTime":1490.36,"endTime":1493.72,"body":"our kind of behaviours were"},{"speaker":"James Morris","startTime":1493.72,"endTime":1497.53,"body":"almost like the kind of mice at"},{"speaker":"James Morris","startTime":1493.72,"endTime":1497.53,"body":"the dispenser of the kind of"},{"speaker":"James Morris","startTime":1497.53,"endTime":1500.59,"body":"cocaine laced water, you know,"},{"speaker":"James Morris","startTime":1497.53,"endTime":1500.59,"body":"just keep pressing. Because it"},{"speaker":"James Morris","startTime":1500.59,"endTime":1505.06,"body":"feels good. And that's kind of"},{"speaker":"James Morris","startTime":1500.59,"endTime":1505.06,"body":"maybe evolutionary, in its in"},{"speaker":"James Morris","startTime":1505.06,"endTime":1508.9,"body":"its nature in a way. But yeah,"},{"speaker":"James Morris","startTime":1505.06,"endTime":1508.9,"body":"certainly if we could get people"},{"speaker":"James Morris","startTime":1508.9,"endTime":1513.16,"body":"to recognise when you know,"},{"speaker":"James Morris","startTime":1508.9,"endTime":1513.16,"body":"their drinking might be heading"},{"speaker":"James Morris","startTime":1513.16,"endTime":1517.24,"body":"in a problematic direction"},{"speaker":"James Morris","startTime":1513.16,"endTime":1517.24,"body":"sooner, then potentially, you"},{"speaker":"James Morris","startTime":1517.24,"endTime":1521.62,"body":"could allow more people to enjoy"},{"speaker":"James Morris","startTime":1517.24,"endTime":1521.62,"body":"alcohol in a way that doesn't"},{"speaker":"James Morris","startTime":1521.62,"endTime":1524.83,"body":"cause problems than than needing"},{"speaker":"James Morris","startTime":1521.62,"endTime":1524.83,"body":"to give it up all together. At"},{"speaker":"James Morris","startTime":1524.83,"endTime":1527.47,"body":"the same time. You know, we"},{"speaker":"James Morris","startTime":1524.83,"endTime":1527.47,"body":"don't want to discourage suppose"},{"speaker":"James Morris","startTime":1527.47,"endTime":1530.62,"body":"abstinence altogether, a lot of"},{"speaker":"James Morris","startTime":1527.47,"endTime":1530.62,"body":"people are very happy with"},{"speaker":"James Morris","startTime":1530.65,"endTime":1533.74,"body":"abstinence and obviously reshape"},{"speaker":"James Morris","startTime":1530.65,"endTime":1533.74,"body":"the whole lives around"},{"speaker":"James Morris","startTime":1533.74,"endTime":1536.26,"body":"abstinence in different ways."},{"speaker":"James Morris","startTime":1533.74,"endTime":1536.26,"body":"And some people just quietly Get"},{"speaker":"James Morris","startTime":1536.26,"endTime":1538.63,"body":"on with it. But yeah, so"},{"speaker":"James Morris","startTime":1536.26,"endTime":1538.63,"body":"certainly, when you're talking"},{"speaker":"James Morris","startTime":1538.63,"endTime":1542.62,"body":"about the guy giving up heroin,"},{"speaker":"James Morris","startTime":1538.63,"endTime":1542.62,"body":"that reminded me of how most of"},{"speaker":"James Morris","startTime":1542.62,"endTime":1546.49,"body":"the Vietnam War Veterans used or"},{"speaker":"James Morris","startTime":1542.62,"endTime":1546.49,"body":"addicted to heroin during the"},{"speaker":"James Morris","startTime":1546.49,"endTime":1550.03,"body":"Vietnam War, and then nearly all"},{"speaker":"James Morris","startTime":1546.49,"endTime":1550.03,"body":"of them when they got back home"},{"speaker":"James Morris","startTime":1550.03,"endTime":1553.21,"body":"to America just stopped"},{"speaker":"James Morris","startTime":1550.03,"endTime":1553.21,"body":"altogether. And that is kind of"},{"speaker":"James Morris","startTime":1553.21,"endTime":1556.33,"body":"used as a powerful kind of"},{"speaker":"James Morris","startTime":1553.21,"endTime":1556.33,"body":"anecdote about how often these"},{"speaker":"James Morris","startTime":1556.33,"endTime":1560.05,"body":"things are within our control."},{"speaker":"James Morris","startTime":1556.33,"endTime":1560.05,"body":"And we're not bound necessarily"},{"speaker":"James Morris","startTime":1560.05,"endTime":1563.8,"body":"by the beliefs of kind of total"},{"speaker":"James Morris","startTime":1560.05,"endTime":1563.8,"body":"loss of control when something"},{"speaker":"James Morris","startTime":1563.8,"endTime":1566.56,"body":"maybe has become a bit of a"},{"speaker":"James Morris","startTime":1563.8,"endTime":1566.56,"body":"problem. And I think the other"},{"speaker":"James Morris","startTime":1566.56,"endTime":1569.29,"body":"thing you're saying about"},{"speaker":"James Morris","startTime":1566.56,"endTime":1569.29,"body":"moderation, I wanted to ask you"},{"speaker":"James Morris","startTime":1569.29,"endTime":1572.17,"body":"about when people identify these"},{"speaker":"James Morris","startTime":1569.29,"endTime":1572.17,"body":"strategies and put them into"},{"speaker":"James Morris","startTime":1572.17,"endTime":1575.41,"body":"practice, do you find Did you"},{"speaker":"James Morris","startTime":1572.17,"endTime":1575.41,"body":"find yourself for to the people"},{"speaker":"James Morris","startTime":1575.41,"endTime":1578.53,"body":"you speak to tend to talk about"},{"speaker":"James Morris","startTime":1575.41,"endTime":1578.53,"body":"it getting easier with time?"},{"speaker":"James Morris","startTime":1578.53,"endTime":1582.25,"body":"Certainly, that was my"},{"speaker":"James Morris","startTime":1578.53,"endTime":1582.25,"body":"experience that just sort of a"},{"speaker":"James Morris","startTime":1582.25,"endTime":1585.82,"body":"saying of a day at a time works"},{"speaker":"James Morris","startTime":1582.25,"endTime":1585.82,"body":"also for my duration in the"},{"speaker":"James Morris","startTime":1585.82,"endTime":1588.76,"body":"sense that when you've made the"},{"speaker":"James Morris","startTime":1585.82,"endTime":1588.76,"body":"decision to change and embed"},{"speaker":"James Morris","startTime":1588.76,"endTime":1592.12,"body":"these strategies, the starting"},{"speaker":"James Morris","startTime":1588.76,"endTime":1592.12,"body":"point can be really difficult."},{"speaker":"James Morris","startTime":1592.15,"endTime":1595.0,"body":"But just over time, it just"},{"speaker":"James Morris","startTime":1592.15,"endTime":1595.0,"body":"becomes embedded as the new"},{"speaker":"James Morris","startTime":1595.0,"endTime":1595.54,"body":"normal."},{"speaker":"Adrian Chiles","startTime":1595.87,"endTime":1599.44,"body":"Yes, it does."},{"speaker":"Adrian Chiles","startTime":1595.87,"endTime":1599.44,"body":"It's undoubtedly does, because I"},{"speaker":"Adrian Chiles","startTime":1599.44,"endTime":1601.96,"body":"just find, the less I drink, the"},{"speaker":"Adrian Chiles","startTime":1599.44,"endTime":1601.96,"body":"less I want to drink. I'm"},{"speaker":"Adrian Chiles","startTime":1601.96,"endTime":1604.42,"body":"starting the same with food,"},{"speaker":"Adrian Chiles","startTime":1601.96,"endTime":1604.42,"body":"actually, the more I eat, the"},{"speaker":"Adrian Chiles","startTime":1604.42,"endTime":1607.45,"body":"more I want to eat. And I think"},{"speaker":"Adrian Chiles","startTime":1604.42,"endTime":1607.45,"body":"it can be like that we drink it,"},{"speaker":"Adrian Chiles","startTime":1607.45,"endTime":1611.47,"body":"I think what's important with"},{"speaker":"Adrian Chiles","startTime":1607.45,"endTime":1611.47,"body":"drinking is, look, if things go"},{"speaker":"Adrian Chiles","startTime":1611.47,"endTime":1614.83,"body":"a bit wrong for an evening, or"},{"speaker":"Adrian Chiles","startTime":1611.47,"endTime":1614.83,"body":"even a weekend or even a week,"},{"speaker":"Adrian Chiles","startTime":1614.92,"endTime":1618.28,"body":"right? Then you know, don't"},{"speaker":"Adrian Chiles","startTime":1614.92,"endTime":1618.28,"body":"despair. Don't throw the towel"},{"speaker":"Adrian Chiles","startTime":1618.28,"endTime":1621.46,"body":"in you know, you can find your"},{"speaker":"Adrian Chiles","startTime":1618.28,"endTime":1621.46,"body":"you can rediscover your new"},{"speaker":"Adrian Chiles","startTime":1621.49,"endTime":1624.43,"body":"normal, there's too much shame"},{"speaker":"Adrian Chiles","startTime":1621.49,"endTime":1624.43,"body":"associated with it, then you"},{"speaker":"Adrian Chiles","startTime":1624.43,"endTime":1627.07,"body":"think, oh, I'll solve it. But"},{"speaker":"Adrian Chiles","startTime":1624.43,"endTime":1627.07,"body":"you know, what we haven't talked"},{"speaker":"Adrian Chiles","startTime":1627.07,"endTime":1631.75,"body":"about is counting Unix. And I"},{"speaker":"Adrian Chiles","startTime":1627.07,"endTime":1631.75,"body":"still think that absolutely"},{"speaker":"Adrian Chiles","startTime":1631.78,"endTime":1636.79,"body":"fundamental to every aspect of"},{"speaker":"Adrian Chiles","startTime":1631.78,"endTime":1636.79,"body":"it, you absolutely have to have"},{"speaker":"Adrian Chiles","startTime":1636.79,"endTime":1641.05,"body":"to have to count what you're"},{"speaker":"Adrian Chiles","startTime":1636.79,"endTime":1641.05,"body":"drinking. It's boring. It's"},{"speaker":"Adrian Chiles","startTime":1641.05,"endTime":1645.25,"body":"tedious. It's you know, it gets"},{"speaker":"Adrian Chiles","startTime":1641.05,"endTime":1645.25,"body":"to your self esteem. It's all"},{"speaker":"Adrian Chiles","startTime":1645.25,"endTime":1648.73,"body":"about good news or bad things,"},{"speaker":"Adrian Chiles","startTime":1645.25,"endTime":1648.73,"body":"you know, but my god is"},{"speaker":"Adrian Chiles","startTime":1648.73,"endTime":1650.92,"body":"essential, or you just don't"},{"speaker":"Adrian Chiles","startTime":1648.73,"endTime":1650.92,"body":"know where you are with"},{"speaker":"Adrian Chiles","startTime":1650.92,"endTime":1651.34,"body":"anything."},{"speaker":"James Morris","startTime":1651.52,"endTime":1653.41,"body":"Absolutely."},{"speaker":"James Morris","startTime":1651.52,"endTime":1653.41,"body":"There's a bit in the drink is"},{"speaker":"James Morris","startTime":1653.41,"endTime":1656.2,"body":"like me when you're sort of"},{"speaker":"James Morris","startTime":1653.41,"endTime":1656.2,"body":"lying on the bed, the rating"},{"speaker":"James Morris","startTime":1656.2,"endTime":1659.23,"body":"Yap, because then you sort of"},{"speaker":"James Morris","startTime":1656.2,"endTime":1659.23,"body":"throw the phone down Mind Your"},{"speaker":"James Morris","startTime":1659.23,"endTime":1660.22,"body":"Own bloody business. A"},{"speaker":"Adrian Chiles","startTime":1660.22,"endTime":1662.44,"body":"And by doing a"},{"speaker":"Adrian Chiles","startTime":1660.22,"endTime":1662.44,"body":"buy in it, someone said to me, I"},{"speaker":"Adrian Chiles","startTime":1662.44,"endTime":1665.92,"body":"hadn't thought of it was one of"},{"speaker":"Adrian Chiles","startTime":1662.44,"endTime":1665.92,"body":"my moderators as well. Marissa"},{"speaker":"Adrian Chiles","startTime":1665.92,"endTime":1668.98,"body":"said the trouble with the"},{"speaker":"Adrian Chiles","startTime":1665.92,"endTime":1668.98,"body":"trouble with moderating is they"},{"speaker":"Adrian Chiles","startTime":1668.98,"endTime":1671.5,"body":"so what she didn't want to miss"},{"speaker":"Adrian Chiles","startTime":1668.98,"endTime":1671.5,"body":"about drinking? Is that kind of"},{"speaker":"Adrian Chiles","startTime":1671.53,"endTime":1673.81,"body":"what she called the fucking"},{"speaker":"Adrian Chiles","startTime":1671.53,"endTime":1673.81,"body":"thing. I fuck it. I'm just gonna"},{"speaker":"Adrian Chiles","startTime":1673.81,"endTime":1678.46,"body":"go mad. Right? Now a bit of that"},{"speaker":"Adrian Chiles","startTime":1673.81,"endTime":1678.46,"body":"is kind of helpful in life. And"},{"speaker":"Adrian Chiles","startTime":1678.46,"endTime":1682.57,"body":"as she said, drinking is in a"},{"speaker":"Adrian Chiles","startTime":1678.46,"endTime":1682.57,"body":"way, you know, one of the"},{"speaker":"Adrian Chiles","startTime":1682.57,"endTime":1687.28,"body":"greatest exemplars of living in"},{"speaker":"Adrian Chiles","startTime":1682.57,"endTime":1687.28,"body":"the moment. We're always told to"},{"speaker":"Adrian Chiles","startTime":1687.28,"endTime":1690.52,"body":"live in the moment. Well, I"},{"speaker":"Adrian Chiles","startTime":1687.28,"endTime":1690.52,"body":"would rather just show the"},{"speaker":"Adrian Chiles","startTime":1690.52,"endTime":1694.75,"body":"limitation of that doctrine or"},{"speaker":"Adrian Chiles","startTime":1690.52,"endTime":1694.75,"body":"that advice. Because if you"},{"speaker":"Adrian Chiles","startTime":1694.75,"endTime":1698.62,"body":"truly live in the moment, you"},{"speaker":"Adrian Chiles","startTime":1694.75,"endTime":1698.62,"body":"you drink 10 pints of lager of"},{"speaker":"Adrian Chiles","startTime":1698.65,"endTime":1702.7,"body":"10 whiskey chases and smoke 10"},{"speaker":"Adrian Chiles","startTime":1698.65,"endTime":1702.7,"body":"bread Marlboro because you're"},{"speaker":"Adrian Chiles","startTime":1702.7,"endTime":1706.3,"body":"living in the moment, so but you"},{"speaker":"Adrian Chiles","startTime":1702.7,"endTime":1706.3,"body":"know, you know, I'm reducing it"},{"speaker":"Adrian Chiles","startTime":1706.3,"endTime":1709.54,"body":"to absurdity. But there is I"},{"speaker":"Adrian Chiles","startTime":1706.3,"endTime":1709.54,"body":"think that's a fair point. I"},{"speaker":"Adrian Chiles","startTime":1709.54,"endTime":1712.12,"body":"hadn't really thought about"},{"speaker":"Adrian Chiles","startTime":1709.54,"endTime":1712.12,"body":"that, either. No, I agree."},{"speaker":"Adrian Chiles","startTime":1712.12,"endTime":1715.99,"body":"Because I often think when I'm"},{"speaker":"Adrian Chiles","startTime":1712.12,"endTime":1715.99,"body":"reflecting on my relationship"},{"speaker":"Adrian Chiles","startTime":1715.99,"endTime":1718.12,"body":"with alcohol, and whether it"},{"speaker":"Adrian Chiles","startTime":1715.99,"endTime":1718.12,"body":"could still be deemed"},{"speaker":"Adrian Chiles","startTime":1718.12,"endTime":1720.67,"body":"problematic in any way often"},{"speaker":"Adrian Chiles","startTime":1718.12,"endTime":1720.67,"body":"think, well, if I had a week"},{"speaker":"Adrian Chiles","startTime":1720.67,"endTime":1723.55,"body":"left to live, how much would I"},{"speaker":"Adrian Chiles","startTime":1720.67,"endTime":1723.55,"body":"drink? And I'm pretty sure it"},{"speaker":"Adrian Chiles","startTime":1723.55,"endTime":1726.73,"body":"would be quite a lot, not just"},{"speaker":"Adrian Chiles","startTime":1723.55,"endTime":1726.73,"body":"because I only had a week to"},{"speaker":"Adrian Chiles","startTime":1726.73,"endTime":1729.82,"body":"live but I'd want to just live"},{"speaker":"Adrian Chiles","startTime":1726.73,"endTime":1729.82,"body":"in the moment as you say, so"},{"speaker":"Adrian Chiles","startTime":1730.03,"endTime":1733.54,"body":"what do you one of the things"},{"speaker":"Adrian Chiles","startTime":1730.03,"endTime":1733.54,"body":"I've been surprised how many"},{"speaker":"Adrian Chiles","startTime":1733.57,"endTime":1737.47,"body":"Could I use always got alcoholic"},{"speaker":"Adrian Chiles","startTime":1733.57,"endTime":1737.47,"body":"now in inverted commas, but, you"},{"speaker":"Adrian Chiles","startTime":1737.47,"endTime":1741.7,"body":"know, recovering alcoholics, who"},{"speaker":"Adrian Chiles","startTime":1737.47,"endTime":1741.7,"body":"are either used a, but are"},{"speaker":"Adrian Chiles","startTime":1741.7,"endTime":1745.66,"body":"generally of the view, if I"},{"speaker":"Adrian Chiles","startTime":1741.7,"endTime":1745.66,"body":"touch a drop, then I'm done."},{"speaker":"Adrian Chiles","startTime":1745.75,"endTime":1750.4,"body":"Right? Now. The the man I've"},{"speaker":"Adrian Chiles","startTime":1745.75,"endTime":1750.4,"body":"questioned I've asked them is"},{"speaker":"Adrian Chiles","startTime":1750.4,"endTime":1754.09,"body":"like, what intervention? Could"},{"speaker":"Adrian Chiles","startTime":1750.4,"endTime":1754.09,"body":"that have been? That could have"},{"speaker":"Adrian Chiles","startTime":1754.09,"endTime":1756.97,"body":"stopped you get in that way?"},{"speaker":"Adrian Chiles","startTime":1754.09,"endTime":1756.97,"body":"Stop, you ended up where you"},{"speaker":"Adrian Chiles","startTime":1756.97,"endTime":1759.49,"body":"were without God. Now, I"},{"speaker":"Adrian Chiles","startTime":1756.97,"endTime":1759.49,"body":"expected all of them to say no,"},{"speaker":"Adrian Chiles","startTime":1759.49,"endTime":1761.8,"body":"it was always going to happen,"},{"speaker":"Adrian Chiles","startTime":1759.49,"endTime":1761.8,"body":"because you know, I've got this"},{"speaker":"Adrian Chiles","startTime":1761.8,"endTime":1766.54,"body":"gene or whatever, but none of"},{"speaker":"Adrian Chiles","startTime":1761.8,"endTime":1766.54,"body":"them have yet. They've all say,"},{"speaker":"Adrian Chiles","startTime":1766.54,"endTime":1768.4,"body":"Well, I wish my doctrine said"},{"speaker":"Adrian Chiles","startTime":1766.54,"endTime":1768.4,"body":"something a bit differently.I"},{"speaker":"Adrian Chiles","startTime":1769.93,"endTime":1773.71,"body":"wish my family had sent this."},{"speaker":"Adrian Chiles","startTime":1769.93,"endTime":1773.71,"body":"Now, like, you know, I know that"},{"speaker":"Adrian Chiles","startTime":1773.71,"endTime":1776.38,"body":"maybe they're kidding"},{"speaker":"Adrian Chiles","startTime":1773.71,"endTime":1776.38,"body":"themselves, but I don't think"},{"speaker":"Adrian Chiles","startTime":1776.38,"endTime":1779.26,"body":"they are because, you know, in"},{"speaker":"Adrian Chiles","startTime":1776.38,"endTime":1779.26,"body":"other respects, they've"},{"speaker":"Adrian Chiles","startTime":1779.26,"endTime":1781.48,"body":"acknowledged that yes, I did"},{"speaker":"Adrian Chiles","startTime":1779.26,"endTime":1781.48,"body":"have a massive problem. And the"},{"speaker":"Adrian Chiles","startTime":1781.48,"endTime":1783.97,"body":"only thing for me to do is not"},{"speaker":"Adrian Chiles","startTime":1781.48,"endTime":1783.97,"body":"drink but they all do think"},{"speaker":"Adrian Chiles","startTime":1783.97,"endTime":1787.21,"body":"there's a moment where they"},{"speaker":"Adrian Chiles","startTime":1783.97,"endTime":1787.21,"body":"could have been stopped going"},{"speaker":"Adrian Chiles","startTime":1787.21,"endTime":1791.56,"body":"down but like, it was an"},{"speaker":"Adrian Chiles","startTime":1787.21,"endTime":1791.56,"body":"absolutely pre determined from"},{"speaker":"Adrian Chiles","startTime":1791.56,"endTime":1795.37,"body":"the moment they had their first"},{"speaker":"Adrian Chiles","startTime":1791.56,"endTime":1795.37,"body":"drink. as Susan Laurie is a"},{"speaker":"Adrian Chiles","startTime":1795.37,"endTime":1798.55,"body":"woman who she wrote a book it"},{"speaker":"Adrian Chiles","startTime":1795.37,"endTime":1798.55,"body":"kind of self published"},{"speaker":"Adrian Chiles","startTime":1798.64,"endTime":1802.27,"body":"exclusively like from the Got to"},{"speaker":"Adrian Chiles","startTime":1798.64,"endTime":1802.27,"body":"sober forever or something, you"},{"speaker":"Adrian Chiles","startTime":1802.27,"endTime":1804.76,"body":"know, but she was, you know, she"},{"speaker":"Adrian Chiles","startTime":1802.27,"endTime":1804.76,"body":"nearly killed herself with a"},{"speaker":"Adrian Chiles","startTime":1804.76,"endTime":1808.15,"body":"drink and ruined her life. And I"},{"speaker":"Adrian Chiles","startTime":1804.76,"endTime":1808.15,"body":"finally managed to get a cell"},{"speaker":"Adrian Chiles","startTime":1808.15,"endTime":1811.48,"body":"back sorted. And she said to me,"},{"speaker":"Adrian Chiles","startTime":1808.15,"endTime":1811.48,"body":"he said, Look, to be honest, if"},{"speaker":"Adrian Chiles","startTime":1811.48,"endTime":1814.66,"body":"I'm sitting your programme, when"},{"speaker":"Adrian Chiles","startTime":1811.48,"endTime":1814.66,"body":"I was in my 20s, he probably"},{"speaker":"Adrian Chiles","startTime":1814.66,"endTime":1817.93,"body":"would have changed matters. Now,"},{"speaker":"Adrian Chiles","startTime":1814.66,"endTime":1817.93,"body":"I was, like, flattered by that,"},{"speaker":"Adrian Chiles","startTime":1817.93,"endTime":1820.99,"body":"but somewhat amazed you said it,"},{"speaker":"Adrian Chiles","startTime":1817.93,"endTime":1820.99,"body":"because I just think it's"},{"speaker":"Adrian Chiles","startTime":1820.99,"endTime":1824.23,"body":"interesting that people do"},{"speaker":"Adrian Chiles","startTime":1820.99,"endTime":1824.23,"body":"believe there is an event"},{"speaker":"Adrian Chiles","startTime":1824.23,"endTime":1826.33,"body":"intervention might have been"},{"speaker":"Adrian Chiles","startTime":1824.23,"endTime":1826.33,"body":"possible, of course,"},{"speaker":"James Morris","startTime":1826.36,"endTime":1829.24,"body":"I mean, that's a"},{"speaker":"James Morris","startTime":1826.36,"endTime":1829.24,"body":"huge question, and one that is"},{"speaker":"James Morris","startTime":1829.27,"endTime":1832.75,"body":"impossible to answer. But I"},{"speaker":"James Morris","startTime":1829.27,"endTime":1832.75,"body":"think my experiences I'd say are"},{"speaker":"James Morris","startTime":1832.75,"endTime":1836.92,"body":"similar that most people even if"},{"speaker":"James Morris","startTime":1832.75,"endTime":1836.92,"body":"they believe that it's a"},{"speaker":"James Morris","startTime":1836.92,"endTime":1840.19,"body":"disease, and that they are an"},{"speaker":"James Morris","startTime":1836.92,"endTime":1840.19,"body":"alcoholic, or however they"},{"speaker":"James Morris","startTime":1840.19,"endTime":1843.31,"body":"interpret that it wasn't, you"},{"speaker":"James Morris","startTime":1840.19,"endTime":1843.31,"body":"know, from the moment they were"},{"speaker":"James Morris","startTime":1843.31,"endTime":1847.0,"body":"born pre destined. So it goes"},{"speaker":"James Morris","startTime":1843.31,"endTime":1847.0,"body":"back to that earlier point,"},{"speaker":"James Morris","startTime":1847.0,"endTime":1849.94,"body":"there's no one single answer for"},{"speaker":"James Morris","startTime":1847.0,"endTime":1849.94,"body":"anyone. And we can never say"},{"speaker":"James Morris","startTime":1849.94,"endTime":1853.24,"body":"what would have worked, and"},{"speaker":"James Morris","startTime":1849.94,"endTime":1853.24,"body":"certainly for me, and for a lot"},{"speaker":"James Morris","startTime":1853.24,"endTime":1856.75,"body":"of people, it's that wake up"},{"speaker":"James Morris","startTime":1853.24,"endTime":1856.75,"body":"call of physical health problems"},{"speaker":"James Morris","startTime":1856.75,"endTime":1860.38,"body":"that really triggers that"},{"speaker":"James Morris","startTime":1856.75,"endTime":1860.38,"body":"change. And that seems to be the"},{"speaker":"James Morris","startTime":1860.38,"endTime":1864.01,"body":"real powerful motivator, for"},{"speaker":"James Morris","startTime":1860.38,"endTime":1864.01,"body":"obvious reasons. But But then"},{"speaker":"James Morris","startTime":1864.01,"endTime":1867.88,"body":"again, it's a spectrum. There's"},{"speaker":"James Morris","startTime":1864.01,"endTime":1867.88,"body":"not not everyone needs that kind"},{"speaker":"James Morris","startTime":1867.88,"endTime":1870.28,"body":"of scary wake up call. And I"},{"speaker":"James Morris","startTime":1867.88,"endTime":1870.28,"body":"think, again, that goes back to"},{"speaker":"James Morris","startTime":1870.28,"endTime":1873.01,"body":"the power of the documentary, I"},{"speaker":"James Morris","startTime":1870.28,"endTime":1873.01,"body":"think we're really did was"},{"speaker":"James Morris","startTime":1873.04,"endTime":1877.69,"body":"de-stigmatise, the idea of"},{"speaker":"James Morris","startTime":1873.04,"endTime":1877.69,"body":"alcohol problems in the sense of"},{"speaker":"James Morris","startTime":1877.72,"endTime":1880.87,"body":"just showing it as something"},{"speaker":"James Morris","startTime":1877.72,"endTime":1880.87,"body":"that affects you know, so many"},{"speaker":"James Morris","startTime":1880.87,"endTime":1884.17,"body":"people in so many different"},{"speaker":"James Morris","startTime":1880.87,"endTime":1884.17,"body":"ways. So it isn't about do you"},{"speaker":"James Morris","startTime":1884.17,"endTime":1887.44,"body":"need to adopt this alcoholic"},{"speaker":"James Morris","startTime":1884.17,"endTime":1887.44,"body":"label or not. And that just"},{"speaker":"James Morris","startTime":1887.44,"endTime":1892.99,"body":"opens up a bit of a more open"},{"speaker":"James Morris","startTime":1887.44,"endTime":1892.99,"body":"and non stereotypes reflection"},{"speaker":"James Morris","startTime":1892.99,"endTime":1893.74,"body":"process."},{"speaker":"Adrian Chiles","startTime":1893.77,"endTime":1896.35,"body":"Yeah, I think it"},{"speaker":"Adrian Chiles","startTime":1893.77,"endTime":1896.35,"body":"goes and also, if you look at"},{"speaker":"Adrian Chiles","startTime":1896.35,"endTime":1898.51,"body":"it, and I think the important"},{"speaker":"Adrian Chiles","startTime":1896.35,"endTime":1898.51,"body":"thing to get across is that the"},{"speaker":"Adrian Chiles","startTime":1898.54,"endTime":1901.3,"body":"drinkers like me and the"},{"speaker":"Adrian Chiles","startTime":1898.54,"endTime":1901.3,"body":"drinkers kind of featured, okay,"},{"speaker":"Adrian Chiles","startTime":1901.33,"endTime":1905.74,"body":"if I would say you have got a"},{"speaker":"Adrian Chiles","startTime":1901.33,"endTime":1905.74,"body":"problem of kind, but you haven't"},{"speaker":"Adrian Chiles","startTime":1905.74,"endTime":1910.51,"body":"got a serious problem yet. Even"},{"speaker":"Adrian Chiles","startTime":1905.74,"endTime":1910.51,"body":"if you put the get on the end,"},{"speaker":"Adrian Chiles","startTime":1910.57,"endTime":1913.99,"body":"because the gateway to end up,"},{"speaker":"Adrian Chiles","startTime":1910.57,"endTime":1913.99,"body":"you know, drinky Pono in the"},{"speaker":"Adrian Chiles","startTime":1913.99,"endTime":1916.66,"body":"morning, waking up in the"},{"speaker":"Adrian Chiles","startTime":1913.99,"endTime":1916.66,"body":"gutter, being the cliched"},{"speaker":"Adrian Chiles","startTime":1916.66,"endTime":1922.99,"body":"alcoholic all the way to the the"},{"speaker":"Adrian Chiles","startTime":1916.66,"endTime":1922.99,"body":"gateway. It's the kind of"},{"speaker":"Adrian Chiles","startTime":1922.99,"endTime":1925.66,"body":"drinking I do at some stage"},{"speaker":"Adrian Chiles","startTime":1922.99,"endTime":1925.66,"body":"you've been through, you've been"},{"speaker":"Adrian Chiles","startTime":1925.66,"endTime":1928.48,"body":"where I am, you know, you"},{"speaker":"Adrian Chiles","startTime":1925.66,"endTime":1928.48,"body":"Everyone has been through that"},{"speaker":"Adrian Chiles","startTime":1928.48,"endTime":1932.98,"body":"face. So the I think that's the"},{"speaker":"Adrian Chiles","startTime":1928.48,"endTime":1932.98,"body":"important thing to sort of bear."},{"speaker":"Adrian Chiles","startTime":1933.37,"endTime":1936.46,"body":"That's the important thing to"},{"speaker":"Adrian Chiles","startTime":1933.37,"endTime":1936.46,"body":"bear in mind. I mean, a lot of"},{"speaker":"Adrian Chiles","startTime":1936.46,"endTime":1939.58,"body":"getting get that message. I"},{"speaker":"Adrian Chiles","startTime":1936.46,"endTime":1939.58,"body":"mean, I've got a lot of drunks"},{"speaker":"Adrian Chiles","startTime":1939.58,"endTime":1943.06,"body":"come up to me, obviously"},{"speaker":"Adrian Chiles","startTime":1939.58,"endTime":1943.06,"body":"tonight. Go fucking love that"},{"speaker":"Adrian Chiles","startTime":1943.06,"endTime":1947.11,"body":"programme. Fucking brilliant. I"},{"speaker":"Adrian Chiles","startTime":1943.06,"endTime":1947.11,"body":"think well, good on you, mate. I"},{"speaker":"Adrian Chiles","startTime":1947.11,"endTime":1949.81,"body":"mean, I, you know, if you're"},{"speaker":"Adrian Chiles","startTime":1947.11,"endTime":1949.81,"body":"only getting like this once a"},{"speaker":"Adrian Chiles","startTime":1949.81,"endTime":1953.92,"body":"week, then fine. But it wasn't"},{"speaker":"Adrian Chiles","startTime":1949.81,"endTime":1953.92,"body":"just pure entertainment, you"},{"speaker":"Adrian Chiles","startTime":1953.92,"endTime":1956.92,"body":"know, holding a mirror up to,"},{"speaker":"Adrian Chiles","startTime":1953.92,"endTime":1956.92,"body":"you know, holding the mirror up"},{"speaker":"Adrian Chiles","startTime":1956.92,"endTime":1960.01,"body":"to human nature makes great if"},{"speaker":"Adrian Chiles","startTime":1956.92,"endTime":1960.01,"body":"he did, but the point was to do"},{"speaker":"Adrian Chiles","startTime":1960.01,"endTime":1961.3,"body":"something with that information."},{"speaker":"James Morris","startTime":1961.39,"endTime":1963.28,"body":"I really think it"},{"speaker":"James Morris","startTime":1961.39,"endTime":1963.28,"body":"did. I mean, just looking at the"},{"speaker":"James Morris","startTime":1963.28,"endTime":1966.64,"body":"YouTube version of our notes, a"},{"speaker":"James Morris","startTime":1963.28,"endTime":1966.64,"body":"BBC programme. I'm not sure it's"},{"speaker":"James Morris","startTime":1966.64,"endTime":1969.91,"body":"supposed to be on YouTube, but"},{"speaker":"James Morris","startTime":1966.64,"endTime":1969.91,"body":"it's at 1.6 million views and"},{"speaker":"James Morris","startTime":1969.91,"endTime":1972.91,"body":"counting. So yeah, I think it"},{"speaker":"James Morris","startTime":1969.91,"endTime":1972.91,"body":"really caught a kind of"},{"speaker":"James Morris","startTime":1972.94,"endTime":1976.3,"body":"narrative that really needs to"},{"speaker":"James Morris","startTime":1972.94,"endTime":1976.3,"body":"be had. So just briefly, do you"},{"speaker":"James Morris","startTime":1976.3,"endTime":1977.59,"body":"have a timeline for the book?"},{"speaker":"Adrian Chiles","startTime":1978.82,"endTime":1980.2,"body":"Well, it's going"},{"speaker":"Adrian Chiles","startTime":1978.82,"endTime":1980.2,"body":"to be too late for this"},{"speaker":"Adrian Chiles","startTime":1980.2,"endTime":1982.84,"body":"Christmas, so probably the new"},{"speaker":"Adrian Chiles","startTime":1980.2,"endTime":1982.84,"body":"year, but he's quite you know,"},{"speaker":"Adrian Chiles","startTime":1982.84,"endTime":1986.08,"body":"it's such a complex area. I keep"},{"speaker":"Adrian Chiles","startTime":1982.84,"endTime":1986.08,"body":"learning new things and then"},{"speaker":"Adrian Chiles","startTime":1986.11,"endTime":1989.2,"body":"kind of rewrite everything. I"},{"speaker":"Adrian Chiles","startTime":1986.11,"endTime":1989.2,"body":"just need to sort of get it down"},{"speaker":"Adrian Chiles","startTime":1989.38,"endTime":1990.28,"body":"and get in touch."},{"speaker":"James Morris","startTime":1990.43,"endTime":1992.17,"body":"Thanks so much,"},{"speaker":"James Morris","startTime":1990.43,"endTime":1992.17,"body":"Adrian. All the best"},{"speaker":"James Morris","startTime":1992.24,"endTime":1992.72,"body":"me"}]}