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Alright, let's be honest. Many of us started a business to find freedom, but somehow ended up creating another job for ourselves—one where we're the boss and the bottleneck. In this episode, I'm pulling back the curtain on my own journey to escaping the daily grind and truly stepping into my CEO role.

I'll tell you about my personal "Groundhog Day" nightmare, where every Monday felt like more of the same overwhelming tasks. If you've ever thought, "Did I quit my job just to create another one for myself?", then you're going to resonate with this. It's time to stop wearing "busy" as a badge of honor and start building a business that works for you.

Here’s what we’re diving into:

👉The Hard Truth About Being "Too Needed": Why thinking you're the only one who can do things "right" is actually hurting your business and your freedom.

👉The CEO's Actual Job Description: A mind shift that helps you focus on what truly moves the needle—strategy, team building, and high-level decisions.

👉My Breaking Point Story: How forgetting a dentist appointment (oops!) became the catalyst for me to finally fire myself from tasks that weren't serving my business or my sanity.

👉The 5-Step "Fire Yourself" Framework: My exact process for delegating and creating systems. We'll cover everything from the "brain dump" to trusting your team and letting go of control.

👉What Happens When You Let Go: The incredible growth and freedom that came once I stopped babysitting every detail.

And of course, I'm giving you a Lazy CEO Challenge to kickstart your own journey:

Pick one task you know you shouldn't be doing, delegate it, and watch what happens. You might just surprise yourself!

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📲 Share it with a fellow overworked entrepreneur who needs this message

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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“You have to become the person who does that big thing you want. You can’t do it as the person you are today—unless you’re already doing it.”

In this powerful episode of the Master Delegator podcast, Kristy Yoder speaks with Tracie Root—coach, community builder, and founder of The Gather Community—about choosing boldness in life and business.

Tracie opens up about her shift from corporate life to entrepreneurship after losing her husband. As a single mom, she pursued a path of healing and freedom through coaching.

She shares her B.O.L.D. framework—Believe, Own, Leap, Develop—and how embracing discomfort, telling your story, and letting go of perfection lead to growth.

Key Takeaways

• Every entrepreneur has a deeper “why.” For Tracie, it was being fully present for her kids.
• Leaving corporate isn’t about perfect timing—it’s about bold choices and trusting yourself.
• Authenticity builds trust and connection—key to leadership and business growth.
• Boldness means acting through fear, not without it.
• The B.O.L.D. framework helps reframe challenges and pursue big goals.
• Everything is a choice—align your actions with your values.
• Community drives growth: support and accountability matter.

Tune in for real talk, bold moves, and practical strategies for navigating entrepreneurship.

Connect with Tracie Root:

• Tracie's Website 
• The Gather Community on Facebook
• Find Tracie on Instagram and LinkedIn

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Are you truly acting as the CEO of your business… or are you just operating it?

Many business owners proudly call themselves “CEO,” but in reality, they’re stuck in the daily grind—handling emails, chasing invoices, micromanaging their team, and never really leading. Sound familiar?

In this eye-opening episode, we tackle the crucial difference between being a true CEO and merely operating your business—and why this distinction could be the key to scaling without burnout.

What You'll Learn:

• The telltale signs you're stuck in "operator mode" instead of leading as a CEO
• How to transition from doing everything to strategic leadership
• Practical steps to work ON your business instead of IN it
• Real systems for automating your business to run without your constant presence

CEO vs. Operator: What's the Difference?

In a nutshell: Business Operators work IN their business (handling emails, admin, customer service) and feel essential to daily operations. CEOs work ON their business, focusing on vision, strategy, and growth while trusting their team and systems.

The Path from Operator to CEO

We break down four essential steps to elevate your role:

1. Audit Your Tasks - Track your activities and identify what only YOU can do
2. Build & Trust Your Team - Start delegating, beginning with a virtual assistant
3. Create Systems - Automate repetitive processes in client management, finances, and marketing
4. Focus on Strategy - Dedicate your time to growth opportunities and high-level decisions

Key Takeaway

The biggest shift isn't just in what you do—it's in how you think about your role. A true CEO builds a business that thrives even when they step away, creating both freedom for themselves and sustainable growth for their company.

Ready to make the shift? Start by delegating one small task today that's been consuming your time, and redirect that energy toward strategic thinking.

Resources Mentioned

• Meet5StarVAs.com - Find skilled virtual assistants to help you step into your CEO role

Subscribe to Master Delegator for weekly insights on scaling your business the lazy (but smart) way!

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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"Ask for help. It sounds obvious, but most entrepreneurs don't know how to."

In this episode of Master Delegator, Kristy Yoder interviews Natanya Wachtel, founder of New Solutions Network and the Natanya Experience media platform. With expertise in behavioral science and entrepreneurship since 2008, Natanya bridges science, storytelling, business, and personal transformation.

Natanya candidly shares her founder journey, including mental health struggles that transformed her leadership approach. She unpacks entrepreneurs' hidden burdens, the toxic productivity myth, and why asking for help is so powerful. The conversation highlights effective delegation—both in business and home life—and building supportive teams.

They explore whether "doing it all" leads to success or burnout, entrepreneurs' complicated relationship with productivity, and how technology can free up creative energy while preserving irreplaceable human connection.

Key Takeaways:

• Entrepreneurial struggles are normal—the key is getting back up and seeking support
• Examine where your time goes and let go of tasks that don't bring joy
• Delegate at home and work to create resilience and buy-in
• Focus on meaningful goals, not just being busy
• Use technology and team members—there's no prize for doing everything yourself
• Success isn't about visibility—peace and sustainable systems matter more than follower counts
• Start with basics: rest, connection, routines, and asking for help

As Natanya puts it: "The sooner you can have a shared workload, the more ultimately you will be able to earn the money to really comfortably pay that staff... At the end of the day, there's only one of you."

Resources:

• Evermore: Natanya's free mental resilience app with audio journaling (evermore.io)
• "Talk Dirty to Your Brain": Upcoming audiobook on hacking your subconscious (Summer 2024)

Connect with Natanya on LinkedIn to learn more about her work.

Tune in for the full conversation on sustainable entrepreneurship, the reality behind hustle culture, and building a business you truly love.

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts   Spotify

Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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In this episode of Master Delegator, we explore how entrepreneurs can implement Tim Ferriss's "The 4-Hour Workweek" principles in their actual businesses. We offer practical approaches to streamline your workload, automate repetitive tasks, and delegate effectively—allowing you to accomplish more while working less. 

What You'll Learn:

• Pinpoint the critical 20% of tasks that yield 80% of your results.
• Implement actionable delegation strategies, freeing yourself from tasks that don't require your unique expertise.
• Utilize accessible automation tools, demystifying the process and eliminating the need for technical prowess.
• Conduct a "work-free" test run to validate your business's ability to operate independently.
• Cultivate a CEO-like approach to time management, prioritizing strategic decisions and team empowerment.

Key Points:

• The "Lazy Entrepreneur" Defined:
  • Dispelling the misconception of idleness; embracing strategic efficiency.
  • Focusing on optimal output through smart delegation and automation.
  • Building a business that serves you, not the other way around.
• Step 1: Mastering the 80/20 Rule:
  • Understanding the Pareto Principle's profound impact on productivity.
  • Identifying high-impact vs. low-impact activities through targeted questioning.
  • Illustrative example: Scaling a VA agency by prioritizing marketing and delegation.
  • Your 7-Day 80/20 Challenge: Task tracking, categorization, and strategic elimination.
• Step 2: Strategic Delegation:
  • Prioritizing elimination over delegation.
  • Delegating tasks that don't align with your expertise or passion.
  • Creating a "Not Me" list and leveraging Virtual Assistants effectively.
  • Implementing SOPs for seamless task execution.
• Step 3: Embracing Automation:
  • Demystifying automation with user-friendly tools.
  • Automating emails, scheduling, invoicing, and marketing processes.
• Step 4: The "Work-Free" Test:
  • Gradually testing your business's autonomy.
  • Identifying and rectifying operational gaps.
  • Building a resilient, self-sustaining business model.
• Step 5: Time Protection and Team Empowerment:
  • Batching tasks, setting boundaries, and mastering the art of saying "no."
  • Cultivating a culture of trust and empowering your team to make informed decisions.

Action Items:

• Identify your high-impact 20% tasks.
• Create and act on your "Not Me" list.
• Implement automation strategies.
• Conduct a "work-free" test run.
• Protect your time and empower your team.

Connect With Us:

• Subscribe to The Master Delegator Podcast
• Leave a review to support the community.
• Explore our VA services.

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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With AI tools popping up everywhere, many business owners are asking: Do I still need a VA? Can AI replace my team? The truth is, AI and VAs each have their own strengths, and knowing when to use automation versus delegation is the key to running an efficient, scalable business.

By the end of this episode, you’ll have a clear game plan for what to automate with AI and what to delegate to a VA, so you can maximize productivity and free up your time for high-impact tasks.

What You’ll Learn in This Episode:

✅ The key differences between AI tools and Virtual Assistants (VAs)
✅ What tasks should be automated with AI to save time
✅ What tasks require a VA’s human touch for creativity and strategy
✅ How to combine AI and VAs for maximum business efficiency
✅ Practical examples of automation and delegation in action

AI vs. VAs: The Breakdown

What AI Can Handle:

🔹 Repetitive, rule-based tasks that don’t require human judgment
🔹 Automated email responses & chatbots for FAQs
🔹 Social media scheduling & content repurposing
🔹 Data entry, reports, and invoice processing
🔹 Transcriptions & meeting notes with tools like Otter.ai
🔹 Basic customer support & ticket filtering

What VAs Do Best:

🔹 Personalized customer service & relationship management
🔹 Creative marketing & content creation with brand personality
🔹 Research & strategic decision-making beyond raw data
🔹 Project & team management, ensuring accountability
🔹 Sales & lead generation that builds real connections

The Hybrid Approach: AI + VAs

🔹Use AI for initial drafts, VA for refinement
🔹AI for scheduling, VA for engagement
🔹AI for data tracking, VA for trend analysis

Final Thoughts

The winning strategy isn't choosing between AI or VAs—it's leveraging both strategically:

🔹Automate repetitive, rule-based tasks with AI
🔹Delegate decision-making, strategy, and relationship-based tasks to VAs
🔹Combine these approaches for maximum efficiency and freedom

If you don’t have a VA yet—now is the time to start! A great virtual assistant will help you manage both AI tools and daily operations, freeing up your time for what truly matters.

Need help finding a skilled VA? Visit our website, and we’ll match you with the perfect assistant for your business!


Connect With Us:

🎙️ Subscribe to The Master Delegator Podcast
⭐ Leave a review
📱 Share with fellow entrepreneurs
🔄 Check out our VA services to start your delegation journey

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

"There's gotta be another way...there has to be a better way."

In this episode of the Master Delegator podcast, Kristy Yoder sits down with Scott Ritzheimer, a seasoned entrepreneur who has helped over 20,000 organizations start and scale. Despite beginning his entrepreneurial journey unexpectedly, Scott has built and sold successful businesses, bringing deep insights into the common challenges founders face.

Scott shares his unique journey from initially not aspiring to be an entrepreneur to falling in love with business. He discusses the loneliness that often accompanies leadership roles and how discovering predictable business life cycle stages changed his perspective and business trajectory. Scott describes the transformative power of recognizing patterns in business growth and the relief and direction it brings to founders feeling stuck.

The episode touches on stages of entrepreneurial evolution, emphasizing the importance of different skills and mindsets at each stage. Scott highlights how founders can navigate these stages effectively, fitting their vision of freedom and success.

Key Takeaways:

• Founders often face loneliness and isolation; recognizing you're on a shared path can bring relief and direction.
• Business growth has distinct stages; understanding your current stage can illuminate the way forward.
• The skills required in early stages, like problem-solving, differ from later stages that require delegation and leadership.
• Scaling your business doesn't inherently make it better; know what kind of growth aligns with your goals.

As Scott insightfully noted: "The greatest freedom changes by stage." Recognizing and embracing the joy of your current business stage is key to achieving balance and success, reinforcing that bigger isn't always better.


Connect with Scott Ritzheimer:

🔗Connect with Scott on LinkedIn
🔗Scott’s IG: @scottritzheimer
🔗Learn mor about Scale Architects: https://www.scalearchitects.com/

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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Hey there, lazy entrepreneurs! Welcome back to Master Delegator, the podcast where we help you work smarter, not harder. Today, we’re diving into what it truly means to be a lazy entrepreneur—and why the most successful business owners embrace this mindset.

Forget the grind culture—real success comes from focusing on what actually moves the needle while outsourcing, automating, and building systems that keep your business running without you. If you’ve ever felt guilty for wanting to work less, this episode is going to change the way you see entrepreneurship.

What You’ll Learn in This Episode:

✅ What a lazy entrepreneur really is (hint: it’s not about avoiding work!)

✅ Why lazy entrepreneurs are often more successful than those who hustle 24/7

✅ The 80/20 rule and how it helps you work less but achieve more

✅ How to delegate like a pro and free yourself from the daily grind

✅ Simple automations that will save you hours each week

✅ How to build a business that runs without you

✅ Steps to shift your mindset and embrace the lazy entrepreneur lifestyle

Key Takeaways:

🛠 The 80/20 Rule: Focus on the 20% of tasks that drive 80% of your results.

🛠 Master Delegation: Hire a virtual assistant or team to handle low-impact tasks.

🛠 Automate Everything You Can: Use tools for scheduling, emails, and payments.

🛠 Trust Your Team: Micromanaging keeps you stuck—empower others to take ownership.

🛠 Build a Self-Sustaining Business: Your goal is freedom, not endless work.

Connect With Us:

🎙️ Subscribe to The Master Delegator Podcast

⭐ Leave a review

📱 Share with fellow entrepreneurs

🔄 Check out our VA services to start your delegation journey

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

What happens when you’re forced to step away from your business during its most challenging season? For Jeremy Harrison, founder of Spire and professional EOS Implementer, delegation wasn’t just a leadership strategy—it was the key to his company’s survival.

In this episode, Jeremy shares how trusting his team and implementing EOS (Entrepreneurial Operating System) allowed his business to thrive, even when he faced personal and professional hardships. He opens up about losing his biggest client, experiencing a personal tragedy, and how his leadership team stepped up in ways he never imagined.

If you’ve ever struggled with letting go of control, trusting your team, or scaling your business without burnout, this conversation is packed with actionable insights to help you build a company that runs smoothly—without you having to do it all.

🔥 What You’ll Learn in This Episode:

✔️ Why most entrepreneurs struggle with delegation—and how to overcome it.
✔️ How EOS (Entrepreneurial Operating System) transformed Jeremy’s business and leadership.
✔️ The hardest season of his life—and how his team saved his company.
✔️ The importance of hiring the right people and trusting them to lead.
✔️ How to build a business that thrives without you being involved in everything.
✔️ Why delegation isn’t just about offloading tasks—it’s about empowering your team.

🚀 Resources & Links:
🔗 Connect with Jeremy Harrison on LinkedIn: https://www.linkedin.com/in/jeremyrharrison/
🔗 Learn more about EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/
🔗 Check out Jeremy’s marketing agency, Spire: https://www.spiread.com/

🎧 Enjoyed this episode? Leave us a review and share it with fellow business owners who need to hear this!

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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In this episode of The Master Delegator Podcast, We dive deep into a common but dangerous mindset that holds business owners back: the need to do it all. If you’ve ever struggled with delegating or felt like no one can do things as well as you, this episode is for you. Learn why letting go is so difficult, how it’s limiting your business growth, and actionable steps to start trusting your team and working smarter.

Key Takeaways:

Why Letting Go Is So Hard

• Emotional attachment to your business makes delegating feel risky.
• The belief that no one else can do the job as well as you can.
• Fear of mistakes or loss of control can keep you stuck.

The Turning Point: Realizing You Can’t Do It All

• How burnout forced Kristy to rethink her approach to leadership.
• The first small step she took to delegate and how it changed everything.
• The power of trusting your team and focusing on the bigger picture.

Steps to Let Go and Trust Your Team

1. Build a Strong Team – Hire people who align with your vision and values.
2. Create Clear Systems – Use documented workflows and project management tools.
3. Start Small – Delegate a low-risk task and build from there.
4. Communicate & Empower – Set expectations, but give autonomy.
5. Embrace Imperfection – Mistakes are learning opportunities, not failures.
6. Focus on Leadership – Your role is to guide, not micromanage.

The Transformation That Comes With Letting Go

• More time for big-picture growth and personal life.
• A stronger, more motivated team that feels trusted.
• Business growth that’s no longer dependent on you doing everything.

Action Steps for You:

1. Identify one task to delegate this week
2. Document your most common processes
3. Schedule time for strategic thinking
4. Trust your team with increased responsibility

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of Master Delegator, We challenge the toxic hustle culture mindset and uncover what truly drives success. If you find yourself constantly busy but not making real progress, this episode is for you! Kristy discusses the difference between busyness and productivity, why working smart beats working hard, and how to leverage the 80/20 rule to scale your business efficiently. Plus, she tackles the biggest struggles entrepreneurs face with delegation and shares actionable steps to help you work smarter, not harder.

Key Takeaways:

• Productivity is about results, not activity
• 80% of your results come from 20% of your efforts
• Delegation is essential for scaling your business
• Start with small steps to build delegation confidence

Episode Highlights:


The Illusion of Busyness

• The crucial difference between being busy and being productive
• Why packed schedules don't always equal progress
• How to identify if you're trapped in the busyness cycle

Working Hard vs. Working Smart

• Breaking down the misconception of constant hustle
• Real-world example: Scaling a bakery business
• Why working longer hours isn't the answer to growth

The 80/20 Rule in Action

• Understanding the Pareto Principle in Business
• How to identify your highest-impact activities
• Practical applications for revenue and client management

Breaking Through Delegation Barriers

• Common reasons entrepreneurs resist delegation
• Overcoming perfectionism and control issues
• Starting small with delegation: A step-by-step approach

Actionable Challenge:
Take 15 minutes today to audit your tasks. Identify your top 20% high-impact activities and pick one low-priority task to delegate or automate. Small shifts lead to big results!

Resources Mentioned:

• Mailchimp
• ConvertKit
• Buffer
• Hootsuite
• QuickBooks
• FreshBooks

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

“The constant, proactive monitoring of your business’s profitability - that is a true growth strategy.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Lance Johnson, a seasoned multi-business entrepreneur and the founder of Amplo Media, a digital marketing agency specializing in lead generation and customer acquisition. With a rich history of diverse entrepreneurial endeavors starting in his teenage years, Lance brings invaluable insights into effectively managing and scaling businesses.

Throughout the episode, Lance shares his journey from importing farm supplies at 17 to establishing a prominent digital marketing firm. He delves deep into the critical importance of active profitability monitoring and cash flow management for sustainable growth. Lance discusses the necessity of setting profitability targets and repeatedly emphasizes the reinvestment of profits to fuel further business expansion.

The discussion also explores Lance’s innovative approach to Human Resources, particularly in service-based companies. He advocates for a "slow to hire, fast to fire" strategy, stressing the importance of hiring the right fit for future growth and swiftly addressing underperformance. Amplo Media’s positive Performance Improvement Plans (PIPs) and commitment to employee development highlight their dedication to nurturing talent while deftly managing potential exits.

Key Takeaways

1. Monitor profitability beyond bank statements to strategically reinvest in growth.
2. Ideal gross profit for small service-based businesses is about 30%; aim for a net profit of 10-20%.
3. Adopt a “slow to hire, fast to fire” approach to ensure the right fit and maintain high performance.
4. Regularly update projections for customer revenue and expenses to manage cash flow effectively.
5. Define your version of business success and align your actions to meet those goals, impacting both personal life and professional sustainability.

Lance poignantly emphasized: "Entrepreneurship is vital for vibrant communities, and effective financial management is pivotal for business sustainability and growth." Embrace the insights shared in this episode to refine your strategies, foster community impact, and secure your entrepreneurial success.

Check out the full episode for more of Lan

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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"Why do you feel like you need a video in the first place?"

In this episode of the Master Delegator podcast, Host Kristy Yoder interviews Chardeney Mason, a talented videographer and creative entrepreneur based in the Bay Area. Chardeney shares her dynamic journey from working remote jobs and temp positions to founding her own videography business, Chardeney Mason Creations.

Chardeney delves into the intricacies of overcoming self-doubt and how she built her confidence to become more visible in front of the camera. She offers actionable advice for those looking to start or enhance their video content—whether you prefer faceless videos or stepping into the spotlight. Chardonnay’s innovative tips include using technology like glasses or phone setups for recording, and gradually increasing comfort levels with voiceovers and texts before showing your face.

The conversation also highlights the significance of understanding your audience and targeting your communication effectively. Chardeney emphasizes the importance of client collaboration and aligning with the business strategy, especially when it comes to video marketing.

Key Takeaways

• Build confidence gradually with faceless videos or by recording natural settings.
• Remind yourself of your unique perspective to overcome self-doubt.
• For introverts, start with the most comfortable medium and gradually increase exposure.
• Understand your audience clearly and target communication effectively.
• Plan ahead to balance daily tasks with marketing and client outreach.

As Chardeney inspiringly stated, “Allowing your light to shine can inspire others.” Embrace her valuable advice, take incremental steps to build your confidence, and let your unique voice resonate through your content.

Learn more about Chardeney Mason here:
www.chardeneymasoncreations.com
@ChardeneyMason
@ChardeneyMasonCreations

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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"I just got to a point where I just realized if I'm going to sustain a business long term, I can't do this myself."

In this episode of the Master Delegator podcast, host Kristy Yoder sits down with Gabe Gibitz, the founder of Blueguru Marketing, to explore the intersection of business marketing and theology. They highlight the importance of authenticity and trust in business communications.

Gabe Gibitz shares his unique journey, from initially aiming for a medical career to pivoting to music and eventually establishing himself in the marketing realm. With two theology degrees and rich experience in digital marketing, Gabe emphasizes the pivotal role trust and empathy play in building meaningful connections with customers and clients.

Throughout the episode, Gabe and Kristy discuss the challenges businesses face in today's digital landscape, particularly the lack of empathy and understanding of customer perspectives. Gabe underscores the importance of truly listening to clients, identifying their core problems, and providing tailor-made solutions. Additionally, they delve into the significance of consistent branding, honest communications, and the necessity of routine self-assessment and realignment in business practices.

Key Takeaways:

1. Trust and Authenticity
   : Trust is foundational in SEO, branding, and communications. Being honest, even about mistakes, builds credibility.
2. Empathy
   : Understand and walk in your customer's shoes to improve their journey and your communication.
3. Listening
   : In initial client meetings, focus on understanding problems rather than just pushing services.
4. Daily Rhythm and Prioritizing Tasks
   : Focus on tasks only you can do and delegate the rest, ensuring a sustainable workload and business growth.
5. Building a Strong Team
   : Continuous check-ins and feedback loops foster mutual accountability and trust within your team.
6. Family Values and Balance
   : Prioritize being present with family and balance professional responsibilities with personal life effectively.
7. Delegation
   : Shift from a 'how' mentality to a 'who' mentality to scale your business and ensure personal well-being.

In Gabe’s insightful words: "Surround yourself with a supportive t

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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"Business is nothing more than a series of tasks that you get paid to do."

In this episode of the Master Delegator podcast, Kristy Yoder interviews Shaun Whynacht from Bluecow Marketing, an expert in marketing automation dedicated to making business owners' lives easier by optimizing their workflow through automation. Shaun delves into the fundamental categorization of tasks – revenue-generating, potentially revenue-generating, and non-revenue-generating – and explains how automating or outsourcing non-essential tasks can free up valuable time for entrepreneurs.

Throughout the episode, Shaun shares his entrepreneurial journey, starting from his youthful days as a DJ to becoming a multifaceted entrepreneur with over 20 years of experience. His real-life examples, such as reducing the time to complete marketing assessments from several days to less than 8 hours using AI and CRM tools, underscore the transformative power of automation.

Shaun also talks about the different types of tasks that can be automated, from pre-meeting preparations and post-meeting follow-ups to ongoing relationship management. He emphasizes the importance of using automation to enhance efficiency in potentially revenue-generating tasks and the necessity of maintaining a human touch, particularly in true revenue-generating activities where personal relationships are key.

Key Takeaways

Automate or delegate non-revenue-generating tasks like taxes, bookkeeping, and cleaning to focus on growing your business.

Enhance efficiency in potentially revenue-generating activities with automation, such as content creation and client follow-ups.

Always maintain a human touch in tasks that directly generate revenue; automation should augment, not replace, personal engagement.

Reflect on your achievements and seek support to combat self-doubt, a common challenge among entrepreneurs.

Stay open to new technologies and tools, such as AI and project management systems, to continually improve your business processes.

As Shaun powerfully stated: "Your well-being, your health is one of the key drivers of your business. If you don't have that, you cannot run a business." Embrace automation to handle repetitive tasks, allowing you to focus on what truly matters – growing your business and personal fulfillment.

An Acxiom podcast where we discuss marketing made better, bringing you real...

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“We don't chase freedom. We build it.”

In this episode of the Master Delegator podcast, Kristy Yoder sits down with Elisabeth Bourke, the owner and chief system strategist at Afro Coach Operations agency. Elisabeth is dedicated to helping agencies and service providers streamline their operations for sustainability, reducing the risk of burnout, and achieving a healthier work-life balance.

Elisabeth shares her compelling journey from experiencing burnout—after moving from the US to Australia—to starting her agency focused on operational systems. Throughout the episode, Elisabeth emphasizes the crucial role of clear communication policies and boundaries in maintaining work-life balance. She advises business owners to begin by establishing three essential policies to create space for rest and experimentation. Elisabeth underscores the importance of having effective systems to enforce these policies and ensure processes are efficient for team members.

In addition to discussing the significance of policies and processes, Elisabeth shares practical tips on assessing the support needed to streamline operations, from hiring virtual assistants to optimizing processes and restructuring business offers. The conversation also touches on how policies can protect team members and allow trust in their capabilities, thereby reducing the need for constant oversight.

Key Takeaways:

1. Establish clear communication policies and boundaries to maintain work-life balance.
2. Start with three essential policies or decisions to create space for rest, experimentation, and the direction of the business.
3. Implement effective systems to enforce policies and make processes efficient for your team.
4. Assess the support needed for your business, whether it be hiring a VA, optimizing processes, or restructuring your offerings.
5. Slow down and address burnout by identifying the main stressors—be it the why, who, or how—and reassessing your approach.

Tune in to hear Elisabeth's insightful recommendations on navigating burnout, the importance of operational sustainability, and how to build a business that supports both personal and professional growth.

Learn more about Elisabeth Bourke here:
Website: theafrocoach.com
Instagram: instagram.com/elisabethjackson

An Acxiom podcast where we discuss marketing made better, bringing you real...

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“Don't even think about what platform you're going to use or what you want to use until you have your requirements down.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Lars Helgeson, founder and CEO of Greenrope, a company offering a comprehensive CRM and marketing automation solution. Lars shares invaluable insights from his 25-year journey in business, emphasizing the crucial elements of customer satisfaction, responsiveness, and feedback management.

Throughout the episode, Lars provides a deep dive into the importance of carefully selecting a CRM platform to manage marketing, sales, and customer service effectively. He highlights the role technology, automation, and AI play in scaling businesses and enhancing customer interactions, while also sharing his personal experiences and challenges as an entrepreneur.

The conversation explores the sacrifices and rewards of entrepreneurship, with Lars discussing the importance of trust, verification, and transparency in managing a small, flat-structured team. He also underscores the significance of integrating information across different business functions to create a cohesive and efficient operational system.

KEY TAKEAWAYS

• Customer satisfaction and feedback management are vital for business success.
• Carefully consider your CRM requirements to efficiently manage marketing, sales, and customer service.
• Utilize technology, automation, and AI to scale your business and improve customer interactions.
• Trust, but verify: Use transparency and automated tools to monitor and validate work.
• Embrace autonomy, lifestyle balance, and the vision of leaving a meaningful legacy.
• Sacrifice and rewards are part of the entrepreneurial journey; maintain resilience.

As Lars insightfully stated: "The desire for autonomy, lifestyle balance, and creating a legacy – that is entrepreneurship." Embrace the journey, learn from setbacks, and prioritize the right tools and team to build a successful business.

Check out the full episode for more of Lars's entrepreneurial wisdom!

Learn more about Lars Helgeson here:
https://www.larshelgeson.com
https://www.greenrope.com

An Acxiom podcast where we discuss marketing made better, bringing you real...

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“You have to make sure that you set up your team for success.”

In this special 200th episode of the Master Delegator podcast, host Kristy Yoder is joined by her Smart VAs Senior Operations team, Miguel, Lexxie, and Regine to dive deep into the art of delegating tasks to virtual assistants (VAs). With their extensive experience, they discuss powerful strategies and share personal anecdotes that shed light on the nuances of effective task delegation.

Kristy Yoder kicks off the episode by emphasizing the importance of trust and taking calculated risks when hiring a virtual assistant. Drawing from her own experiences, she highlights the need to invest time in building a strong relationship with VAs. Lexxie adds further value by stressing the importance of assessing team members’ strengths, providing clear instructions, and setting appropriate expectations, accompanied by regular check-ins. Regine offers a valuable perspective, reminding listeners that clients might expect fast task completion due to their own expertise but should allow VAs some learning and adjustment time.

Lexxie and Regine both underscore the significance of setting clear objectives and maintaining open communication, noting that these factors are crucial for successful task delegation. Miguel shares his observations on common pitfalls, like micromanaging and lack of clarity from clients, reiterating the need for trust to prevent inefficiencies and encourage business growth.

Throughout the episode, listeners will uncover several golden nuggets of wisdom about the importance of collaboration, as Kristy and her guests compare managing VAs to nurturing business relationships. They discuss how effective leadership, orientation, and training can significantly impact productivity and client satisfaction.

KEY TAKEAWAYS

1. Trust and Patience are Crucial: Build a strong relationship with your VAs, trust them with tasks, and give them time to understand your business.
2. Clear Objectives and Communication: Clearly outline expectations and maintain open lines of communication to prevent misunderstandings and delays.
3. Assess and Match Skills Effectively: Understand the task requirements and match them with the appropriate VA skillset for efficient completion.
4. Time Management and Rea

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“Companies run by women tend to be asked different questions when it comes to investors.”

In this episode of the Master Delegator podcast, Kristy Yoder discusses profoundly with Zuri Dacosta, the founder of Beanworx, a company dedicated to helping women-led businesses secure funding and close the equity gap. Zuri’s passion centers on providing alternative funding methods, such as equity crowdfunding, to address the substantial disparities in venture capital funding that women entrepreneurs face. 

Zuri provides insights into the different types of crowdfunding, the importance of understanding one's community, and the significance of storytelling in engaging potential investors. She also candidly discusses the challenges she faced in the industry, including the gender biases that result in women-led businesses being scrutinized differently by investors. Despite these hurdles, Zuri shares her optimism and the incremental progress being made, highlighted by the slight increase in venture capital funds allocated to women-led businesses.

The conversation explores Zuri’s strategies for maintaining a work-life balance amidst her entrepreneurial efforts and a full-time job. She emphasizes the necessity of rest, time management, and the sacrifices sometimes required to achieve long-term goals.

Key Takeaways

• Statistics Awareness:
   Understand the significant equity gap in venture capital funding for women-led businesses.
• Crowdfunding Basics:
   Learn about the types of crowdfunding and how equity crowdfunding can be a game-changer for women entrepreneurs.
• Community Engagement:
   Tap into your community and network to build support around your business story.
• Gender Bias in Investment:
   Recognize the different standards applied to women-led businesses and the importance of advocacy for equity.
• Work-Life Balance:
   Implement time management strategies and make intentional sacrifices to maintain a healthy balance.

Dive into this episode for an inspiring conversation on breaking barriers and forging new paths for women entrepreneurs!

Learn more about Zuri Dacosta here:
LinkedIn: https://www.linkedin.com/in/zuri-da-costa-841561145/
Website: https://beanworx.co/

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“If it hits the calendar, it's real. It's happening.”

In this episode of the Master Delegator podcast, Kristy sits down with Stephanie Polcyn, a seasoned business marketing strategist and podcast producer. Stephanie shares her remarkable journey from a corporate career to becoming a stay-at-home mom who homeschools her children, all while building a successful business. Her insights are invaluable for mompreneurs trying to navigate the complexities of balancing personal and professional responsibilities.

Stephanie dives deep into the essence of setting boundaries and effectively communicating priorities. She emphasizes the importance of clear communication with family and setting non-negotiable time blocks for both personal and professional tasks. Her practical tips include using both digital and paper calendars to keep everyone in sync and delegating responsibilities to children to create a cohesive family dynamic. Moreover, she discusses the significance of overcoming self-doubt and imposter syndrome by prioritizing internal work and aligning one’s actions with faith and personal growth. For any mompreneur, her strategies provide a blueprint for achieving a balanced and fulfilling life.

Key Takeaways:

1. Time blocking and communication are crucial for managing multiple responsibilities effectively. Use both digital and paper calendars to organize work and family schedules.
2. Delegation is key. Even children can be given responsibilities to help manage household and work tasks.
3. Overcoming self-doubt and imposter syndrome is essential. Face your fears, prioritize your faith, and view both successes and failures as learning opportunities.
4. Set boundaries that reflect your priorities, don't be afraid to say no, and communicate openly with your partner.

Stephanie’s insights and experiences offer invaluable advice for anyone balancing personal and professional life challenges. From managing self-doubt to setting priorities and time management, this episode provides a wealth of knowledge for mompreneurs and business owners alike.

Check out the full episode for more of Stephanie’s insights and practical tips!

Learn more about Stephanie Polcyn here:
Instagram: https://www.instagram.com/

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts   Spotify

Listen on: Apple Podcasts   Spotify

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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“Everybody should have an accountant or someone taking care of their finances.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Latesha Lynch, an entrepreneur and marketing strategist, who shares her transformative journey of self-growth and managing her business during challenging times. Lastesha’s story exemplifies the importance of leadership development, proper delegation, and balancing personal well-being with business success.

Throughout the episode, Latesha recounts her early days of business expansion, the pitfalls of her initial hiring attempts, and the impactful lessons she learned about effective leadership. She shares candidly about hiring an Operations and Marketing Manager (OBM) who eventually fired her, along with facing issues with an underperforming social media manager. These experiences highlighted her need for stronger leadership skills, which led her to a transformative leadership retreat.

The conversation delves into the significance of treating a business like a full-time job, the importance of re-evaluating pricing strategies, and the ongoing struggle to balance work and personal life. Latesha also reflects on the value of proper team training and preparation, acknowledging her impatience and initial misconceptions about outsourcing.

Key Takeaways:

• Leadership and Self-Development: Proper leadership skills are crucial for managing a team and achieving business success. Engaging in self-reflection and training, as Latesha did through a leadership retreat, can profoundly impact one's ability to lead effectively.
• Hiring and Training: A successful team requires proper training and clear communication. Assumptions about skills can lead to challenges, so it's vital to invest time in preparing your hires thoroughly.
• Balance and Self-Care: Avoiding burnout is critical. Latesha emphasizes the importance of incorporating self-care and joy into your daily routine to maintain a sustainable work-life balance.
• Pricing and Profitability: Pricing your services correctly is essential. Latesha shares how she transformed her business by adjusting her pricing strategy to reflect the true value of her offerings.

Check out the full episode for more of Latesha’s invaluable advice!

Learn mo

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts   Spotify

Listen on: Apple Podcasts   Spotify

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“Hire for character, train for skill”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Christiane Schroeter, a full-time professor, business owner, and host of the podcast "Happy, Healthy Hustle." With a passion for increasing happiness and empowering female entrepreneurs, Christiane runs her business "Hello, Happynest" and focuses on making wellness minimalistic and cost-efficient.

Throughout the episode, Christiane shares the significance of delegating tasks thoughtfully and likens it to the process of an airplane taking off, short-cutting the timeframe to success. She emphasizes the need to identify one's passion and focus on these areas while delegating the rest. Christiane discusses her effective hiring strategy that prioritizes character over skill, providing valuable insight into building a productive and enjoyable team.

Christiane also highlights the key role of self-care in entrepreneurship, discussing how prioritizing personal well-being is essential to thriving in business. She advises entrepreneurs to think about their legacy and align day-to-day activities with broader goals, avoiding the pitfall of taking on too much at once.

Key Takeaways

• Delegating tasks gradually and carefully is critical to avoid overwhelming your team and ensure effective execution.
• Effective hiring focuses on character over skill, building a team that aligns with your thinking and enhances interactions.
• Balance self-care with business demands; your well-being drives your entrepreneurial success.
• Be authentic and open in communication to foster a transparent and productive work environment.
• Align day-to-day activities with your broader goals and legacy to maintain focus and intentional progress.
• Use meaningful dates in the calendar as milestones to track progress and stay motivated.

As Christiane emphasized: "Think about your legacy and what you want to be known for. Align your daily activities with your broader goals, enabling you to live a purposeful and fulfilled entrepreneurial journey."

Check out the full episode for more of Christiane's enlightening insights!

Learn more about Christiane Schroeter here:
Hello Happy Nest, https://hellohappynest.com/
Podcast:

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“The conscious choice to approach things differently, that is leadership.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Josi Dumont, a leadership and mindset coach who helps women turn self-doubt into self-trust and build authentic lives and businesses. As a coach, Josi focuses on helping women create and build their lives and businesses authentically, without simply copying others.

Throughout the episode, Josi shares her journey from working in corporate finance to becoming a coach and entrepreneur. She discusses her experience with burnout and how hitting rock bottom led her to reevaluate her life and career. Josi also shares insights on preventing burnout as an entrepreneur, emphasizing the importance of sustainable productivity, self-care, and prioritizing life over work.

The conversation delves into the challenges entrepreneurs face when establishing their businesses and the importance of balancing self-care with the demands of growing a client base. Josi offers advice on prioritizing tasks, delegating, and setting realistic goals to avoid burnout. She also stresses the significance of leadership and taking ownership of one's well-being as an entrepreneur.

Key Takeaways

• Schedule your life first, then work around it. Don't let work consume your entire calendar.
• During busy periods, prioritize ruthlessly. What can you delete, delay, or delegate from your task list? Focus only on the needle movers.
• Make self-care non-negotiable, even if it's just 5 minutes. Build in little "energy refillers" throughout your day.

As Josi powerfully stated: "Your well-being, your health is one of the key drivers of your business. If you don't have that, you cannot run a business." Take ownership of your calendar, embrace experimenting to find what works for you, and lead yourself (and your business) more sustainably.

Check out the full episode for more of Josi's insights!

Learn more about Josi Dumont here:
https://www.instagram.com/josi_dumont/
https://www.linkedin.com/in/dumont-josi/
https://josidumont.com/
https://www.youtube.com/channel/UCqDAhcp3fFZE45iYiHc9bxg
https://thejosidumontpodcast.buzzsprout.com

An Acxiom podcast where we discuss marketing made better, bringing you real...

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“Don't ever force something, because you're not going to produce good work.”

In this episode of the Master Delegator podcast, we sit down with Samir Abukhodair, a former engineer turned tech project manager and producer who discovered a passion for coaching and mentoring. Samir shares his journey of transitioning from the corporate world to starting his own business, Creatures of, focusing on compassion, empathy, and helping people, the world, and animals. He discusses the importance of diversifying income streams and aligning his work with his values, leading him to pursue teaching, tutoring, and creating a sustainable lifestyle.

Samir also delves into his experiences with imposter syndrome and the significance of emotional intelligence in personal and professional growth. Throughout the episode, he emphasizes the power of being genuine, authentic, and mindful in attracting opportunities that fulfill and align with one's values.

Key Takeaways

• Embrace diversification: Samir highlights the importance of diversifying income streams and business ventures to achieve flexibility and independence in an ever-changing world.

• Align your passions: By combining his skills in project management, engineering, and teaching, Samir found a way to create a business that truly aligns with his values and passions.

• Be genuine and authentic: Samir emphasizes the power of being true to yourself and your principles, attracting opportunities that resonate with your mission and drive.

Don't miss this episode packed with valuable insights for entrepreneurs, professionals, and anyone seeking to make a positive impact in their lives and the world around them. 🎧

Learn more about Samir Abukhodair here:
https://www.creaturesof.life/

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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"There are times when the nice thing would be to keep somebody on, the kind thing would be to let them go."

Unlock the secrets to self-aware leadership and effective delegation with our extraordinary guest, Catherine, founder and CEO of The Awaken Company. Learn from her journey of growing an agency from one person to a thriving 70+ member team, and discover the importance of hiring people with complementary skills and involving your team in shaping a compelling organizational vision.

Catherine emphasizes the importance of creating a healthy company culture through slow hiring, kind firing, and aligning with core values. She shares a pivotal moment when her team couldn’t articulate the company’s vision, highlighting the need to involve team members in vision creation for true buy-in and cohesion. She also shares practical strategies for business owners, self-awareness in leadership, and enhancing leadership with Enneagram.

Key Takeaways

1. Slow Hiring and Kind Firing: Take your time to hire the right people and let go of those who don’t align with your values kindly.
2. Cultivate Self-Awareness: Understand your strengths and weaknesses to become a more effective leader.
3. Use the Enneagram: Leverage personality types to improve leadership and team collaboration.
4. Embrace Setbacks: View challenges as learning opportunities for growth and improvement.

End your week with a boost of inspiration and actionable advice to embrace setbacks as learning opportunities and become a more self-aware leader. Don’t forget to share the episode with fellow entrepreneurs and leave a review!

Learn more about Catherine Bell here:
https://www.linkedin.com/in/bellcatherine/
https://www.instagram.com/theawakenedcompany/
https://legendarypodcasts.com/catherine-bell/

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Listen on: Apple Podcasts   Spotify

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.