In this episode, we sit down with Marchitect, Lisa Bowman. For those who don't know, a Marchitect is one who designs, builds, and supervises the construction of marketing programs. She shares her perspective coming from the marketing world.
Lisa doesn't believe there is a shortage of diverse talent, companies just need to get creative in how they attract that talent. She also thinks that sometimes the practical experience can outweigh formal education. When hiring employees, it's a matter of finding the best candidate for the job with the right cultural fit and the right practical experience. Lisa understands that sometimes your younger self doesn't necessarily know what you want to be when you grow up. That is why the apprenticeship model is a great way to try something, determine if it's a good fit, and gain practical experience. She compares an apprenticeship to a cruise, where you can travel to different places and do a relatively short visit before you decide to plan a full vacation. Her number one rule to retaining employees is understanding that not everybody wants to be treated the same. Everybody should be treated appropriately based on what motivates them and what their background is. Managers should have emotional intelligence towards their employees and understand what is going on in that employee’s world.
Lisa Bowman is the Chief Mojo Officer at Marketing-Mojo, an organization grounded in the belief that there is a space where Purpose and Profit not only peacefully co-exist, but also play well in the sandbox together. Previously she has worked as Executive Vice President/ Chief Marketing Officer for United Way Worldwide and served 15 years in Senior Level roles with UPS and The UPS Foundation. Her superpower is using inventive thinking and applying unique brand extensions that result in an optimized customer experience, enhanced brand reputation, and the generation of growth opportunities. Outside of crushing it in the office, she is also a certified Turbo Kick instructor.
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