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The CWB Association Welding Podcast
Skills Canada Series -Season 3 - Episode 1 with Maria Pacella
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The CWB Association is thrilled to collaborate with Skills/Compétences Canada on a special podcast series. This year, we are excited to interview the Skills Canada Executive Directors from across Canada. Tune in as we explore their skills journey and commitment to promoting skilled trades in their provinces and territories!
Maria Pacella's remarkable 20-year journey as Executive Director of Skills Canada Manitoba offers powerful insights into building pathways for young people to discover careers they never imagined. From her unexpected transition from politics to skills development, Maria has witnessed a profound shift in how society values the trades. When she began, schools reluctantly allowed Skills Manitoba to promote trades education. Today, those same institutions actively seek their guidance, recognizing that trades offer students viable, rewarding career options.
Website: www.skillsmanitoba.ca
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Website: https://www.skillscompetencescanada.com/en/
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Twitter: https://twitter.com/skills_canada
Facebook: https://www.facebook.com/skillscanada
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All right, I check, check. Good, so I'm Max Duran. Max Duran, cwb Association Welding Podcast, podcast podcast. Today we have a really cool guest welding podcast. The show is about to begin. Hello and welcome to another edition of the CWB Association Podcast. Today we are here in beautiful, sunny Regina, saskatchewan, for Skills National Competition. This program and this episode is a part of a series that we're going to be doing all week here in Regina with all the executive directors of the provinces and territories of Canada. I've been excited for this. Last year we did the NAC, the year before that we did all the PTCs, and now we have a whole other group of people that we're going to get their experiences from. Today I have Maria Pacella from Manitoba here with me. And how are you doing, maria?
Speaker 2Doing fantastic, loving the sunshine.
Speaker 1Yeah, how has the week been so far? Great.
Speaker 2Yes, We've come with a team of 62 young people from post-secondary and secondary schools for Manitoba and about 35 advisors chaperones that accompany them. They've had a fabulous time. We came by bus, oh.
Speaker 1I guess You're only five hours away.
Speaker 2Yeah, we're five hours away. I mean, I think it's the best decision we've ever made.
Speaker 1Way cheaper.
Speaker 2Way cheaper.
Speaker 1And you get to be comrades on the bus.
Speaker 2Absolutely, and we just loved it. Yeah, everybody did. And I mean it took us what five and a half hours door to door, as opposed to spending umpteen hours in an airport. Getting nervous, getting nervous and you know, having to change flights and yeah, it was perfect, it was a.
Speaker 1You've got a big group. Yeah, we do Like a hundred.
Speaker 2We have a hundred people. We always travel. We do have a very big group, yeah.
Speaker 1Now in Manitoba. It's a big province with a smaller population, a lot like Saskatchewan right Now. How is it like to coordinate that much space, school systems, areas? As a director for skills, because I mean lots of the bigger centers like Ontario. They break it into pieces. They've got millions of people.
Speaker 2Right, but for us out here out west.
Speaker 1It's a little bit more tricky. It's a little more tricky.
Speaker 2Well, first of all, I have the most amazing staff, the best in the country.
Speaker 1Kudos.
Speaker 2So we actually have a superb network with our school system and we are, I believe, very respected. We have a fabulous relationship. It works both ways. We've developed the North. So one of my staff and I, many years ago, went up north and started developing programs and then we were successful with Manitoba Apprenticeship to get a position up north. So we've had a really good relationship with our provincial government and, of course, as you know, we're all federally funded as well.
Speaker 2So, great partnership in my community and kudos to both the province and the federal government for giving us an opportunity to expand. So I think that that has helped us reach the north and last year we had three northern gold medalists, which is a first. That's wild, and that's because we've been up there doing programs, we've been up there introducing them to the trades Finding those gems, finding those gems, and we have the staff person who go into remote communities, and so, yeah, we're really proud of our Manitoba programs.
Speaker 1And quick shout out to the PAW in the northern areas of Manitoba right now.
Speaker 2Yes, very sad that are going through the forest fires, so I hope everyone's safe.
Speaker 1I hope all the the competitors families here are doing all right and safe because that's scary out here out west our forest fires are are no jokes so, yes, we, we wish them all well, we're praying for them, that's right now for yourself. You know, maria? Um, actually I got a question that just popped off the top of my head maria picella, is that spanish? What is?
Speaker 2italian. It's italian. Oh, we got another italian here. Okay, yes, yeah, so so I was born in Manitoba. My parents came over from Italy in the late 50s.
Speaker 1Yeah, Cool, and now you're coming into skill.
Speaker 2Yes.
Speaker 1That's always, and I've met people over the years. It can be from a variety of different areas. A variety of different areas.
Speaker 2Yes, I would never have known that I would be. My fascination was always politics.
Speaker 2So, I'm actually a graduate of U of M social work, but I didn't spend too much time there. I actually spent most of my time in the political arena, first provincially with the NDP government in the mid to late 80s late 80s and loved that, loved the community building, loved working with people, found that to be my passion. Then I went off and stayed home with my family and had children and after that I found myself back into the federal political arena. Anyways, all fun, fantastic, great people I worked with. And then things changed politically and I found myself looking for a new position and someone led me to skills. They thought I had the transferable skills to work with skills and I haven't turned back. I haven't been anywhere that long.
Speaker 1You're saying almost 20 years.
Speaker 2Next year is 20 years and I usually do two to four year stints, so this has been my longest stint and I'm loving every minute.
Speaker 1At this point, do you think you're ever going to get away?
Building Skills Manitoba's Network
Speaker 2I don't know. I really. I mean, I keep telling people I don't know like. I'm loving it. I'm still enjoying it. I love working with young people. I've seen the growth and development in our own province when I first started almost 20 years ago. Well, 20 years ago we had the skills competition, which was amazing and it's still going strong. It was really well established. We have a fabulous partner in Red River College. They're an amazing. All our colleges are amazing, but they're our premier partner.
Speaker 2Very, uh, very ambitious college very ambitious college and we've been working with them and they've been hosting our event for over 27 years.
Speaker 1Yeah.
Speaker 2So without them we wouldn't be as good as we are. So, uh, and a kudos to their other colleges MITT and. Assiniboine community college and university college of the North as well, because they're huge partners as well. But so our expansion has been due to the great partnerships. I mean, we were a small staff. We're eight staff. When I first started there was three of us, so over the years we've been able to develop eight to nine strong and solid staff and who are active every day. We're all across the province.
Speaker 1We work in.
Speaker 2Thompson the province. Yeah, we work in Thompson the PAW, I mean, you name it. We're there and we're strong in rural Manitoba as well as Winnipeg. Our tri-trade events are fabulous. Very well attended Very well attended and some of our most popular, other than the competition. We're 500 competitors strong. We've always maintained that strength, I have to say, for the last 27 years and I think we're getting stronger and I I see the increase in participation over the years um and our young women's conferences.
Speaker 2We're really proud of them we have, uh, over 10 of them across the province.
Speaker 1they're're very popular and, yes, so, and we're seeing it, and that's not just like a big push now.
Speaker 2It's a need, it's a necessity, it's a necessity, and I remember it's hard to get statistics. As you know, there's a lot of privacy issues right. We're not allowed to find out what kids do and how they where they move on to, but anecdotally, we've been told by colleges that they do see an increase in women going into the trades. And we'd like to take some credit for that for introducing the young women.
Speaker 1We just went and introduced the welders this morning as part of our yearly ritual. We always talk to the welders in the morning, kind of pump them up, and we saw five women in the women for welding, which was the most. We commented this is the most women we've seen come to the provincial competition or national competition and that's good but still not enough.
Speaker 2Not enough, not enough. We've got to keep working at it. That's right.
Speaker 1Now for yourself to come into the role of ED for skills. There's kind of a couple ways that you either have a really good trades background or you're really good at managing people, because so much of this job is really connections, community being out there. Now your political background lines up with that perfectly and that's why I was hired.
Speaker 2It was for that and I have to say again, with the strength of my amazing staff, it is a strength. And so we've been able to build really strong. When we first started, I had I think I'm going to say maybe three, four or five sponsors. We're probably close to a hundred sponsors.
Speaker 1Good.
Speaker 2So we're very well respected. We have good, good relationships with our people and they like what we do.
Speaker 1Yeah.
Speaker 2And uh, we, we like to think that, uh, you know, we sort of produce what people expect and the staff are very passionate and committed, each and every one of them, and uh, so I'm really proud of them.
Speaker 1How's the relationship with apprenticeship in Manitoba? Because I think nationally Manitoba sometimes gets looked at as a lower apprenticeship province. It's got lower numbers of Red Seals coming out of it. It's got a less number of available Red Seal programs. But you know, you're on the inside, you work with trades every day. You know how do you see that relationship building?
Speaker 2side. You work with the trades every day. You know how do you see that relationship building. Well, I have to say, with skills, manitoba um, we have a great relationship with, with apprenticeship. We're really proud of it. Uh, we had a lesser uh relationship 20 years ago but over the last 20 years it's really built an increase where we have a really good sort of we work together a lot, we do a lot of programs together and they do support what we're doing.
From Politics to Skills Leadership
Speaker 2They have us, we do our in-school program and they actually have us deliver it on their behalf. So they really do support us and we actually do two events for them the awards of distinction and highest achievement awards. They've designated and delegated those events that are their events for us to organize. So I think that shows the mutual respect and we really do appreciate them. And there's been a lot of change in apprenticeship, as there is in every province but I think it's getting stronger and stronger. And Skills Manitoba has an amazing relationship with them.
Speaker 1It does Good. Now what about the students in the colleges, these programs that are coming up? We have a chapter, so we have chapters across Canada. As an association, we have a strong chapter in Winnipeg and many of our chapter members are at MIT Red.
Speaker 2River College.
Speaker 1They're all teachers, instructors, even that very large high school program. There's a welding high school. Oh, I don't remember right now TechVoc.
Speaker 2Yeah, toby works there. Toby works there yeah.
Speaker 1And uh, toby's our chair in in in Manitoba.
Speaker 2Toby's amazing.
Speaker 1That's right so these relationships and Toby was going to be here but he actually let someone else come because he's like you know, I've been to a hundred of and that relationship, that community building, is exactly why the CWB works with skills. Yes, right, because we kind of live in the same realm.
Speaker 2Yes, and you've supported a lot of our camps over the years in which we've really appreciated and Toby's worked with you on camps on our behalf for the summer, as well as in Northern Manitoba. So we've always appreciated Nate and Welding Bureau because they've been there for us.
Speaker 1Now let's talk about the competitors. Yes, appreciated native welding bureau, because they've been there for us. Now let's talk about the competitors. Yeah, 62 competitors here. Which are the? How many of those are coming in? Gold medalists, like? How many of?
Speaker 2these are. It's a world's year, right, it's a world's year, yeah, so it's uh. Well, we, we uh try to make sure we have a lot that are age eligible for worlds because you know there's an age restriction of under 22, I believe yeah and uh yeah, so they're all gold medalists in Manitoba.
Speaker 1So they're hoping to become national. Any other second term though, because there is a two-year cycle. I think there is a couple of them, yeah.
Speaker 2I don't know precisely which ones, but there are a couple of them and yeah, so Manitoba usually does okay. We usually, I would say we usually get about one to two Team.
Speaker 1Canada Team.
Speaker 2Canada we usually get about one to two Team.
Speaker 1Canada Team Canada yeah, which is great. Yeah, absolutely, and so I've been fortunate to go to all of them, which are the stronger ones, which are the ones where it's always, like you always know, manitou's going to take that one.
Speaker 2Well, we're usually strong in the construction trades.
Speaker 1Yeah.
Speaker 2Yeah.
Speaker 1Good.
Speaker 2Rickling has always been a strength of ours. Those are sort of the areas that are ours.
Speaker 1And do you get to go to Worlds?
Speaker 2Yes, I do I mean I've been to all of them.
Speaker 1Yeah, yes, I don't get to go to all of them. I got to go to them when I worked with Skills Right, but now that I'm at CWB, I'm trying my hardest to get them to. Let me go to China.
Speaker 2I want to go to Shanghai. So bad, That'd be so cool China yes.
Speaker 1Now what have you learned? Because you are preaching skills, you're preaching the essential trades, you're preaching about the involvement. You don't come from the background, but you obviously see what it does to the youth. You see what it does in our society in terms of the fabric of our infrastructure. What has skills taught you?
Growth of Skills Manitoba Programs
Speaker 2Well over the years. I have to tell you that when I first started there was a sort of a reluctancy from the schools to let us in there to do our programs because, well, of course they're promoting university, and so it was a bit of a struggle for us to build up our connections and and our relationships with the Manitoba schools. Now they come to us. They come to us wanting and needing information to provide kids with opportunities in the trade. So I think that more and more people are looking at them as fabulous careers. Parents too. They know that kids can make a really good living. They can own their business one day. So it's, I think, more and more. I know in my circle of friends that even they themselves, who have gone to university, encourage their own kids to take a second look at the trades. So I think mindsets are being changed.
Speaker 1Are moving.
Speaker 2And I think Skills Canada, national Skills Canada, across the country has been a big, big provided, a contribution in that too.
Speaker 1I think we've been just glamorizing a bit.
Speaker 2We have, and I think we sometimes take that for granted and we're so humble as an organization, nationally and provincially, but I think we need to take some of that credit because, we have made it really exciting and sexy and, wow, it's great to be involved in skills and, as you saw at the opening last night, all those young people on stage.
Speaker 1Who at?
Speaker 2one time never thought they would ever be able to do something like that and are so proud of themselves.
Speaker 1I love that because I know both of them very well Leah and oh my gosh, I forgot his name.
Speaker 2Oh, the MCs that I don't know. I know Emma, one of my alumni was up there and she was amazing. Emma, one of my alumni was up there and she was amazing, I'm so proud of her.
Speaker 1I remember seeing them over the years sky reserved, nervous, and you still see the nerves, but it doesn't stop them now.
Speaker 2It doesn't stop them now.
Speaker 1They just know that they can do it.
Speaker 2Yes, that confidence building, it's total confidence builder. Yeah, this event is amazing. They've produced a lot of superstars.
Speaker 1Now over 20 years. You've probably seen a lot of people go through the cycle of skills.
Speaker 2Yes, right.
Speaker 1And I talk about that all the time is that you know you kind of dip a finger in the skills, you're getting pulled into the swimming pool and you might never get out.
Speaker 2Oh, absolutely. We have competitors. That started out, let's say, even before I came on who are now instructors at the college.
Speaker 1Yeah.
Speaker 2Yeah, who are promoting skills to?
Speaker 1their students.
Speaker 2So it's full circle A lot of them stay involved with skills. They become volunteers, they go to the college, they start becoming teachers.
Speaker 1Mentors, mentors, absolutely yeah. Now, in the 20 years that you've been with this because I love that you've been there so long, because it gives me a different perspective what are some of the obstacles that you've seen be like? Really disheartening, because it's not all ups, there's gonna have been some times when you're like you know funding gets cut here or something happens there.
Speaker 2You know well we've had a lot of anxious moments yeah uh, over the years, funding was probably one of the biggest, uh, anxious, moments, I think, as we were building our sponsorship, our corporate sponsorship, and knowing that, um, it would be so helpful to expand our programs, which we very much wanted to do yeah that, um, you know, in the earlier years it took a bit of time until people felt, okay, we like what you do. So it took a while to prove yourself to prove ourselves Right and so we.
Speaker 2Those were hard years and then there were some times where some of the provincial and federal funding it wasn't always so secure because it never is.
Speaker 1No, in Saskatchewan. We had a collapse here.
Speaker 2You know you have to continue to prove yourself and make yourself relevant. So I think you know sort of relevancy and maintaining relevancy has been very important as a provincial organization and I think as a federal organization.
Speaker 1Yeah.
Speaker 2So we've had some dips, ups and downs, but we've yeah, it's a big turning wheel, it is Right.
Women in Trades Progress
Speaker 1So you got to get through those low points to get back up on the high. The sponsorship part's huge. It is no-transcript, you know other form of supplementing. The resources is huge, it's huge, it's huge. And if you can get a couple big sponsors, that's great. But everyone's chasing the big whales and one of the things that we've learned at the CWB in terms of our connections and, I think, skills, is what they're doing it. Amazing now is that they're not just looking for the big whales, like, yes, if we can get a million-dollar donation, of course, who's going to say no to a million dollars? But if you can get, you know, a hundred smaller local companies to invest and be involved, that grassroots you know of involvement, that's sustainable.
Speaker 2Absolutely. And you know what. That's what we're proud of in Manitoba, because the majority of my funders are small grassroots. And you know what. That's what we're proud of in Manitoba, because the majority of my funders are small grassroots. And we built from there and they're still staying with us.
Speaker 1And I'm so proud of that. Well, they hire the kids. They literally see it as an investment into their own workforce. They do, they do, yeah. So for you coming here to Regina, what have you thought about this? Skills now, it's only day one. It's only day one so I haven't seen.
Speaker 2You're the first person I saw. Uh, it's an amazing venue yes, this venue is huge huge, so we're definitely going to get our steps in today yeah so I'm very much looking forward to it. I love. My favorites are cooking, baking and landscape yeah, I see a connection there.
Speaker 1I see a connection there. I mean landscaping, is you're going to sit in your garden and eat all the stuff?
Speaker 2Yes, yes, exactly, exactly. That's exactly me, yeah.
Speaker 1Yeah, Now do you have children? Yes, I have two boys Now are they in the trades at all? No, they're not.
Speaker 2They're engineers. Well, that's still trade adjacent. That's kind of connected. Absolutely, yeah, trade adjacent.
Speaker 1That's a good one. Skills, because one of the things that we're seeing in the trades not just in welding but in many of the other trades is the retention issue. Like we've done a great job of bringing kids in, we're doing a great job of having people show up, sign up and even compete, but not even the, the, the competitors here, in five years are guaranteed to even be doing this anymore, which breaks my heart, yeah when it's like.
Speaker 1It's like, you know. You see that kid coming up through hockey who's an all-star and he breaks his knee and that's the end of his career. It's just like oh you know. So how do we maintain that retention piece with all these competitors?
Speaker 2Well, I think we encourage sort of continual education, and I think sometimes too the transferable skills are important.
Speaker 1Yeah.
Speaker 2Because maybe sometimes you know a particular trade that they train for isn't actually where you know where they're going to end up and and actually they, uh, it's important to realize that some of those skills can be transferred to another trade very easily, and we see some of that happening too Well that's one of the things I was going to bring up.
Speaker 1That's where I was going is engineering. Yes, a lot of parents talk about wanting their kids to be engineers. When I go to high schools, I hear a lot of kids engineering, engineering, engineering. But engineering is vast and wide, vast and wide and right now in canada, in alberta, ontario and in the maritimes, there are programs that go directly from welding into engineering, so they're called wet programs welding engineering technicians right, so you can get your welding, your inspectors, and then, when you decide to go to university directly from welding into engineering, so they're called WET programs Welding Engineering Technicians Right, so you can get your welding, your inspectors and then, when you decide to go to university, when you are debt-free with money in your pocket, you're already comfortable.
Speaker 2And I think those make the best engineers.
Speaker 1That's right, because you're not struggling and this is what I've been trying to tell so much of this youth in terms of retention, Like you know what, Maybe you won't be a welder in five years, but get your journey person, get your make money and build from there, Build from there, and they're the most.
Speaker 2I remember some, I think. One of my sons said to me there was a couple of those students in school and they're actually the most successful ones because they grasp some of the things at a level that others don't, because they've seen it and they've had more of that hands-on experience. So that's what I mean Transferable skills are important. I think that, starting in the trades, you may not stay there. You may build a business or you may transfer to a different trade or profession.
Speaker 1What skills you know you got the essential skills. What skills have you had to learn moving into this position, working with skilled tradespeople?
Speaker 2skills have you had to learn moving into this position, working with skilled trades people what skill, oh, you're stumping me now trying to.
Speaker 1Oh, you've been really good at all these okay.
Speaker 2Well, I think you actually have stumped me. What skill have I learned that? Can you help me out here?
Changing Mindsets About Trade Careers
Speaker 1yeah, like so. For example, when I came into being executive director to cwb, I come from a trades background welding background, right so I was lacking the ability to communicate as well as I thought I could, and I've learned through this road how to communicate better because I've had to communicate to so many different trades right, okay.
Speaker 2So I kind of prided myself on communication so I saw that as one of my strengths. But now you've just triggered something. I felt really insecure around the as a lay person, I didn't have the language the trade language and terminology. So we work with professional technical committee members that put together a competition and they throw around labels and names that I'm like and acronyms, and I'm like what are they talking about? And they think I'm supposed to know this, and so that has been sort of an insecure spot for me not understanding the trade talk.
Speaker 1Yeah, and there's always a hump right. There's always a learning curve to any job, right?
Speaker 2So now I'm more confident to say what does that mean?
Speaker 1yeah, back up. What does a, o, a, f, f, e, a mean, or whatever it is? Yeah, yeah, now what would be next on your plate? This seems like the dream job.
Speaker 2It is a dream job I I never thought I would stay here this long. I thought I'd be, you know, doing something else, but I love it very much. No, I have. I have no other plans. I mean, the next plan would be to maybe travel for a permanent new gig.
Speaker 1Get on the World Skills Committee yeah.
Speaker 2Well, that would be nice, but I love my job.
Speaker 1And.
Speaker 2I plan to stick around a few more years before I retire.
Speaker 1That's amazing. Now you said your favorite skills here are baking, cooking and landscaping yes, they are. Now, if you could choose one for a new career, which one would you choose? I'm talking like going right back to school, like right to apprenticeship level one cooking and and landscape is right behind, yeah, very close behind, yeah, their passions yeah. And then do you think that you could you handle it? I think, oh, yeah, I could cooking. Looks cutthroat, man. It does look cutthroat, I think yeah.
Speaker 2I think I could. But landscaping, I think, has become a passion over the years, I think the older you get. Never thought I would be.
Speaker 1Yeah, I know I'm putting in some new cement pads in my backyard next week. I love it.
Speaker 2It's just so relaxing and therapeutic just love it.
Speaker 1Yeah, building your little yes in the world, and I mean that's what the trades brings to people, is the connection to, to the earth to nature, to your surroundings. We are infrastructure, we are food, we are clothing, we are the things that help us survive we don't exist in the theoretical right exactly, we're very concrete hands-on, we can touch it yeah, now are you going to get around to look at any of the shows?
Speaker 2yes, I'm looking forward to it. That's what I'm going to do when I finish with you yeah, are you going to get time? I never get time to do the full walk oh no, I do the full walk many times a day. Yeah, you know we have little meetings here and there with staff and with national staff, but right now I'm looking forward to just hitting the hitting the walking trail here Awesome.
Speaker 1Yeah, well, this has been fantastic. I just want to ask you one more question before. I let you go here is in terms of advice. When you see all these different groups coming in, all these different kids, different trades, you know, and we talked about their nerves and the confidence building, what, what advice could you give to them with your experience now to say you know, this is what you need to do, to get ahead or to do well.
Speaker 2I would say persevere, stick to it and don't give up. That's served. I think it served me well. It serves everybody well. Don't ever give up and just persevere, keep going and don't stop.
Speaker 1Awesome. Well, thank you so much, maria, it's been fantastic. I hope you have a wonderful show. Good luck to your competitors here from manitoba. I hope they do well. I am from team saskatchewan. I am a little bit biased but I also love manitoba.
Speaker 2Okay, thank you so much. Thank you so much okay bye-bye we hope you enjoy the show. Bye.