The Rick Kettner Podcast

#003: Make The Competition Irrelevant With BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne - Book Summary #3

June 05, 2020 Rick Kettner Episode 3
#003: Make The Competition Irrelevant With BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne - Book Summary #3
The Rick Kettner Podcast
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The Rick Kettner Podcast
#003: Make The Competition Irrelevant With BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne - Book Summary #3
Jun 05, 2020 Episode 3
Rick Kettner

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.

We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/blue-ocean-strategy-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/UKDxj6W7CXs

Want to pickup a copy of BLUE OCEAN STRATEGY?
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
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Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.

We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/blue-ocean-strategy-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/UKDxj6W7CXs

Want to pickup a copy of BLUE OCEAN STRATEGY?
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Introduction to Blue Ocean Strategy
Insight #1 - Escape The Bloody Red Ocean Of Competition
Insight #2 - Reconstruct Buyer Value With The Strategy Canvas
Insight #3 - Attract Non-Customers To Expand Your Blue Ocean
Closing Thoughts on Blue Ocean Strategy