#071: How To Use Marketing To Increase Product Sales ➜ 3 Critical Steps

A weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.

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If you believe in the value of your product, marketing is an essential part of serving your customers. It’s about helping them DISCOVER and BENEFIT from your solution. So, let’s explore how to make effective use of marketing in three steps.

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📚 BOOKS MENTIONED IN THIS EPISODE

MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/

THE BEST ADVERTISING BOOKS FOR STARTUPS AND SMALL BUSINESSES
📚 https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST SOCIAL MEDIA MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-social-media-marketing-books/

THE 10 BEST SMALL BUSINESS MARKETING BOOKS
📚 https://rickkettner.com/the-best-small-business-marketing-books/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

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Content by Rick Kettner
Produced by Kyle Trienke

Chapters

• 0:00 How To Use Advertising To Increase Sales
• 1:17 Step #1 - Confirm That You Have a Winning Offer
• 6:36 Step #2 - Identify The Best Marketing Opportunities
• 10:22 Step #3 - Scale Up By Creating a Momentum Machine
• 12:54 Conclusion And Final Thoughts