5 Ways to Add Urgency and Increase Sales

In this episode, I talk about:
✨  why urgency is important in your marketing copy
✨ what happens if there is no urgency in your marketing copy
✨ 5 Ways to add urgency to your marketing copy and some additional tips

If you're reading this and you'd like to know how to add urgency in your copy to increase sales, then this episode is for you!

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Transcript

0:00

What's up everyone? Welcome back to the marketing Nomad show. It's your favourite marketer and podcast host. My name is PRIT, welcome to episode number 80, where I'm going to be talking to you about five ways to add urgency to your copy. Now in this podcast episode, I'm actually going to be telling you why urgency is important. And we're also going to go over the five ways that I do have for you so that you can help to add urgency to your marketing copy. Okay, let's go. Now the reason why urgency is super, super important is because it actually triggers a FOMO F, O M O. Now fo mo FOMO is basically fear of missing out, it's basically an anxious thought that occurs, when people feel that, you know, they will either fall behind from everyone else, or that people might get something and then they might not. And then it's just basically fear of missing out on something good. Now, when you trigger this thought, when you trigger FOMO, it basically I guess pushes people to act in a way that is beneficial for them, or how they perceive to be beneficial to them so that they are on par with the rest of the people. So when you add urgency in your copy, you are actually triggering FOMO. And that basically enables people to act in a way that is beneficial for them, because they feel that now, they are not going to miss out on something that everyone else might also have. Okay, not just that, I think that when you don't give any urgency in your marketing copy, it doesn't give any incentive for your customers or your audience to actually buy from you. Okay, this means that they will take their own sweet time. And in that time, you know, they can change their mind, they can find their another competition, or they can just decide not to even move forward with the purchase at all. Okay, so in that moment, when they have decided that, hey, I want to actually look for a business that is selling this product or service that is going to help me ease my problem and give me a solution. That's the point that you really want to let them know that you exist and also give them some sort of urgency to make their decision. I don't know if you guys want have watched How I Met Your Mother, but it is kind of like the window episode where Ted multi there is this girl, you know, she only has that window. And after which, you know, either she's in a relationship, and she's just not available. And that's exactly what it is when it comes to marketing as well. There's only a small window when you can catch your customers. And they will be open to you and your products and your services and your business in that small window. And if you don't let them know, if you don't catch them in that window, then they may change their mind move on to a competition, so many and basically become unavailable to buying your services or your product. So you know that there's a window, right? But you want them to act in that window. And to get them to act in that window, you have to add some sort of urgency in your marketing copy. Okay, so in today's episode, I'm going to be giving you five different ways where you can add urgency to your copy. And that will definitely help you with you know, getting your customers to take action in that window. Okay, now, the first one is keeping a deadline for all of your sales and promotions. I know this sounds like you've seen it everywhere, but not a lot of people actually do put deadlines and even if they do put deadlines, they don't stress on it. Okay, so in this tip, what I do want to say is every time you are talking about your sale or promotion, the start date is important before your sale or promotion is life bow during your sale or promotion. It is super, super, super important to keep talking about when it is going to end. All right. So this is definitely one of the like biggest things that I see most businesses overlooking is that they will always give a timeframe like first of March to 15th of March. And they will keep saying first of March to 15th of March throughout the entire sale or the promotion period. But it doesn't really register to the audience's mind that it's going to end on 15th It's always a club date, you know Like a series of dates that they're watching. So your start date is really important to emphasise on before your sale or promotion. But during your sale or promotion, it is very, very crucial for you to emphasise more on the end date to emphasise that, hey, I've got a deadline. All right. So this is just definitely one thing that I have seen. And I don't think that people are reminding their customers and their audience enough about when the sale or the promotion is going to end. All right. Now, number two is count downs, just count downs and count downs and countdowns every single place you can keep, alright, if you have an in person store, letting people know how many days are left for the for the sale to end, if you are doing email marketing, putting a countdown in a countdown timer, sorry, in your email copy really, really makes a difference. For those of you I think I've mentioned this in a couple of podcast episodes, but this is definitely one of the biggest and awesomest marketing tricks that I have picked it up. And that is putting a countdown timer in the email copy. And one of the websites that I do this from is centric.com sendtric.com. It's a pretty awesome website, you can add in your own branding, it's completely free. And I'm not an affiliate just to tell you that it's completely free. You can add in your branding, you can you get an HTML code that you can actually put it in your email, marketing, automation software, and then it will just embed itself over there. Okay, it's a really simple process. Completely easy. Just put in your date and time. And I think you have to sign up with your email if I'm not wrong. But yeah, yeah, that's basically it. So put the countdown timer every single place like even if it is, with your stories, you know, your Instagram Stories, add the countdown timer, even if it is like you have a post coming up, all right, in six hours or something, or maybe you have like a conference coming up in six hours, add the timer in, it adds a sense of urgency, the registration link for your product launch ends in six hours, add those timers in because that actually helps to drive up urgency. So it's not always like in person store that you have to put a countdown, you can put it put the countdown virtually on your website as well. All right. Now, number three is giving an incentive for early buyers. Now I'm, I've seen this a couple of places. And I think I will explain it that way. Because I think it might be helpful to you. So a couple of YouTube videos that I have seen recently have basically the YouTuber saying that they are an affiliate for a company, but only the first 100 People who click the link will actually get like 100, like a 50% discount on the first month or something like that. So keeping that incentive for the first P first 100 people to click is actually a really, really good way to increase urgency and to get people to click, like even if I'm the 200 person clicking on it. When I'm clicking on it, I don't know that I'm the 200 person, right. So I'm going to obviously click on it hoping that I'm the the 100 person or you know within 100. So that is always a good way to incentivize people as well. So maybe you can have a separate, you know, a separate discount for the first 100 people or the first 200 people and then maybe they have special offers special discounts for the first 100 so many different ways that you can go, if you are a business that has affiliates, that maybe you might want to consider this, that the first 100 people actually who click the link, get a special discount, or they have access to the discount. So yeah, different ways that you can go about this. But just incentive for early buyers is definitely a really good way to just drive up that amount of sales that you wish to have. Okay. Now, number four is let people know what's selling, what's selling out how much have sold out how much of the products or services are remaining. All of those things are super, super important. Now a really good example that I do have for you is Amazon like Amazon does this so well that you know they put if it's out of stock or if there's just two remaining I'm pretty sure that you've seen this. So that's a really good example for you to kind of make note off and try to incorporate it for your business as well because that definitely works because when you see the number you're like, oh, only two left. Oh my god. Oh my god, I really need to be the one to be one of the two that really get the last one. And sometimes you can even put number of hours left for the product to be sold out or removed from your catalogue forever. Again, Amazon does this as well, but in a different way. Because they do. Like, have you seen it 10 hours for one day delivery, and then beyond that, it will become a two day delivery. So for me, I will be like, Oh, no, I really need this today. So I will obviously hurry up and buy it on that day. So again, different different ways that you can let people know, another good example that comes to my mind is movie tickets, filling, fast sold out, all of these terms are really, really good to use, especially when it comes for your products and your services as well. All right, so letting people know what selling out already sold out what selling fast was almost gone. Great way to build in that urgency. Alright, so that was number four for you. Now, number five is a little bit different. And it involves a little bit more of understanding your customers. And that is helping your customers understand what exactly is the stark difference between having your product and not having your product. All right. Now, this is super, super, super key. And it's really, it's really fascinating how you go about this, and let me explain Okay, so imagine that your customer is at point A and point A is without you without your business without your services without your products. Now, point B is where they wish to be. Okay? The the amazing benefits, the transformation, all of those awesome, awesome things, which they can get with your product and your services. Now, the more you can bring their attention to the difference between point A and point B, like the more you can highlight how far away they are currently, from point B, the more it instigates the desire for them to get to point B and not just instigates the desire, it actually makes them feel like oh my God, I am so far behind, I really, really, really, really, really need to get to point B as fast as I can. And that's where you come in. Because they can probably get from point A to point B on their own, but it's going to take a long time, it's going to be super, super slow. And they're probably going to have to put a lot of effort on their end. But that's where your product or your service comes into picture. Right, you can help them get them get them from point A to point B super fast, super easily. And you know, without much of an effort on their end as well. Okay, so highlighting that difference of where they are right now without you, and where they will be if they had your products or your services, highlighting that key stark difference, can really, really make a huge difference in the way your customers perceive your product. And it definitely adds urgency because the more they realise that they are far away from where they want to be, the faster they want to get there. I mean, think about it as well with you as well, it's pretty much the it's human tendency, right? The further you are away from your goals done, the more panicked you are, it's also the same with your business as well think about it. Okay, the more far away you feel that you are from your goals, it might not be true, but you perceive to be really, really far away, you're going to be more panicked, you want to get to that point as fast as possible, because you recognise that you are not as close as you thought you were to the final point. And that's exactly what you're doing here as well. So the urgency part is that you letting them know that yes, of course, you can get to point A to point B you know, on your own in your own time slowly in your at your own pace with your own efforts. But if I come into the picture, if you buy my products or services, point A to point B is going to be super fast, it's gonna be super quick. It's going to be super easy, and it's not even going to be too much of effort on your end. And the more you can highlight that, okay, the more receptive they are actually going to be towards your product and services and not just that they're also going to be super, super receptive to the price point that you have. Yep, that's a super The key trick, but it actually works it, I've seen so many big brands actually, you know, when I, when I read the marketing, their marketing, and I analysed their marketing as well, at the bottom line, that is what it is, you see this a lot with weight loss companies I have, I have noticed this a lot with weight loss brands as well, point A and point B, they try to you know, even though it probably might not be really far apart point A and point B, they make the customer feel that point B is really, really far. And that actually drives the urgency as well. Okay. So in my opinion, okay. I mean, yes, I did say that it was a sneaky trick. But if you were to ask me how I would justify it in terms of like being a good human being, I guess, I would say that as much as like, they can do point A to point B on their own, but you're just giving them an easier route. And I don't think there's anything wrong with that. Okay, I don't think that there is anything wrong in the fact that your product and services is actually going to help them get there faster, get to their dream goal, their their, you know, as aspirations, a lot faster, easier. All right. So that's, I think one of the, I guess, slightly sidetracking is, when you are feeling that you're selling or that you know, you're not so confident about selling, or you feel that you're going to harass your audience, by constantly talking about your products or services, it's just easier for you to think about it in a way that is helping your customers, you're helping them get to point B faster, and easier and less effort. And the more you think about it that way, the easier it becomes for you to talk about your products to talk about why your product is going to benefit them. And it just puts you in a more relaxed mode, because you're not selling in your mind, you're actually helping them in your mind which you are frankly you are because like I said I probably repeating this a lot, but they can get there on their own. But it's just a lot of effort, a lot of frustration, just you know, a lot of mistakes, that will probably happen on the way to point B, which if they were to use your products or services, it would just be simpler, easier, less headache, peace of mind, happier life, you know, just so many positives, that are you know, intangible, but at the same time, so, so important and valuable. And this also makes them more receptive to your price point. I know I mentioned it, but I also do want to mention that as well. So in case, you're a little hesitant about your price point and you feel you know, it's maybe out of their price range. I think that the more you can help them with, you know, getting to point B, the easier you make their journey, the more receptive they will be to your price point because those are intangible things that they value as well. All right. Whew. Okay, that was that was quite an episode. I really hope you enjoyed it. If you are looking for more help like more personalised help from me to maybe take an audit of your entire marketing copy that is something that I do offer at the moment. So click the links in the description. There is like long term consultation available. I also am doing Power Hour calls where you know, 60 minutes of my time is just absolutely dedicated to you and helping the business that you love to grow. All right. So both of those links are in the description if you want to book a session with me definitely do I am open at the moment. Alrighty guys, thank you so much for listening all the way up until here. I really hope you enjoyed this episode. I hope you are staying safe, staying healthy, and I will catch you in my next podcast episode. Buh bye.