Unlock Your Potential using the Success Triangle with Midori Verity

In this episode, I talk to Midori Verity on:
✨  How she started her entrepreneurial journey
✨  How to amplify your success using her Summit Goal Mapping Framework
✨ How to achieve your goals using the Entrepreneur Success Triangle
✨ How to tap into your Zone of Genius and unlock your passion

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About our guest:

As a mindset coach, TV show host, and seasoned entrepreneur for 25+ years, Midori Verity assists ambitious professionals to unlock their potential by replacing their subconscious mental barriers. Her clients go from feeling stuck and overwhelmed to enjoying soaring levels of success.

Midori is the CEO of ‘Fuel to Fire Entrepreneur Group’, focused on helping members achieve massive goals using the Entrepreneur Success Triangle. This approach implements Accountability, Systems, and Coaching. 

You may have seen Midori on CBS, Fox News, and Thrive Global. 

Links for Midori Verity:

Linked in: https://www.linkedin.com/in/midoriverity/
Website: https://www.fueltofire.co/
Instagram: https://www.instagram.com/midoriverity/
Framework: https://www.fueltofiregroups.com/goals/

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Transcript

Prithvi Madhukar: 0:02

What's up everyone? Welcome back to the marketing Nomad show. It's your favourite marketer and podcast host. My name is Prit. I've got a very special guest with me today, Midori very tea as a mindset coach, TV host and seasoned entrepreneur for 25 plus years. Midori, variaty assists ambitious professionals to unlock their potential by replacing their subconscious mental barriers how clients go from feeling stuck and overwhelmed, to enjoying soaring levels of success. Midori is the CEO of fuel to fire entrepreneur group focused on helping members achieve massive goals using the entrepreneur success triangle. This approach implements accountability systems and coaching and it's basically what this entire episode is going to be about as well. You may have seen Midori on CBS, Fox News and thrive global Midori. Welcome to the marketing Nomad show. How are we doing today?

Midori Verity: 1:04

We're doing great. I'm so excited to be here with you, Prit.

Prithvi Madhukar: 1:08

Oh, we're so excited to get into the entrepreneur success triangle. So before we get into all that, Midori, can you tell us a little bit about yourself? What is it that you do? How did you get started with it? And why do you do what you do?

Midori Verity: 1:22

Why do I do what I do? Yeah, so let me tell you, when I graduated a million years ago from college, we were in a recession. And no one was hiring. And so I was like, Okay, what are we going to do? Fast forward, my husband and I, we started a company, and it grew quickly. It was fast, fairly fast growth company. And what happened was, we had kids during that during that time, we bought a house, we bought a another rental property. And I kind of lost my mind. During that I realised I hated the business that we had. I and because of that it transferred into everything else, right? Because we had these, I had kids, we had other assets. I didn't know what to do, I felt completely stuck. And I was I went into fast forward, I went into a bit of a depression for about six months. And during that process of feeling like okay, I need to find something I can't live like this forever. I started looking into other ways of thinking other alternatives. And I found it about neuroscience, and specifically neuroplasticity. And what that is, is that it's this idea that it's a science has been a proven science that shows we can constantly evolve and change and step into being a different person. And the best part is, is that we have the control. So when I found that out, it was almost like, all of a sudden, this huge weight was lifted, and the skies opened up and butterflies came out. It was just like this amazing moment. And then after I did that I was at a conference. And I learned about this. After that I came home and changed everything. I found a way to get myself removed from the business so that my husband wasn't wanting to kill me and I wasn't wanting to kill him. And I was able to move on into something else. The business kept on growing. And I was able to go off and do my own entrepreneurial journey and be so much happier and freer. So when you ask, Why do I do what I do now, with coaching business entrepreneurs, it's because what I love the most is taking someone who's feeling stuck, who's feeling like, oh my gosh, I'm working so hard, and I don't know what to do, or I'm doing these things, and they're not working. And I don't know how to change this. And showing them how to do that. And that is really what lights me up. That's my passion. That's what keeps me going. And that's what I do now.

Prithvi Madhukar: 3:59

Oh, that's so beautiful to hear. I really love it when people talk about their passion. And for those of you who are watching this on YouTube, you can absolutely see Midori just laid out when she talks about what she loves doing. And that's, that's just so heartwarming for me. And Midori, I think you really bring up a very important topic, and that is, when we are feeling stuck in our business. It often does transmute into other parts of our lives, and vice versa, too. So when it was, you know, when you were feeling stuck, can you give some of the actionable steps that you did take to get out of feeling stuck? I mean, even recognising it sometimes is a is a struggle for us as entrepreneurs. So what was your mindset at that time? How did you recognise it and what are the steps that you did take? Yeah,

Midori Verity: 4:50

really good question. And you brought up the first point is awareness is the first part. A lot of times we don't see it so whether you feel stuck whether you feel overwhelmed When you're chasing shiny objects, whatever it is, you have to become aware of it. So one way to start noticing it is when do you feel resistance? When do you feel like something's not right? You're feeling off? Right? We all go through this in our our lives and in our entrepreneurial journey, you just can't avoid it. So get becoming aware of that. And then digging deeper asking yourself questions, what is it? Why do I feel like this? What's going on? What is this challenge, what's what's occurring? Once you pinpoint it, and it might take a little bit of time, once you pinpoint it, try to dive even deeper, get to the root of what's going on. And it may be something that you're not expecting, it could be something such as, okay, I'm feeling stuck, I'm scared, I don't know what to do. Those are kind of the results of what's going on the side effects. But when you dig deeper, you realise I'm afraid of failing, I'm afraid of how other people are going to perceive me. And that's really what's going on. So you want to become aware, write it down, writing it down and having it in a journal where you can see it makes a profound difference. So that's step one, become aware of it. And then you need to have a system to change it. So this is kind of a mental habit for creating more success patterns. Really important. So figure out what it is, then figure out what you're going to do to change it. So maybe it is that you're going to start doing positive affirmations to change your mind set, maybe it's that you are every time you recognise that you're going to have this rubber band on this is a rubber band trick, this is really profoundly powerful. But with the rubber band trick, as you wear a rubber band, every time you notice a negative thought, or these beliefs, or these patterns that are coming up that you want to replace, you snap that, let it sting a little bit. And then and then you replace it with three positives. Make sense? So let me kind of run you through this. So give an example. So let's say your limiting belief is, I'm not smart enough, right? So you can say I'm not smart enough to run this business and grow it, then you catch that, then you change and say, I actually am incredibly intelligent, because I push myself and I got through that one of the hardest classes in high school or in college. I'm incredibly intelligent, because I helped Susie, get to her next level, I'm incredibly intelligent, because I know how to navigate through challenging situations, whenever it is, you replace it every single time. And it takes 27 to 90 days to change that pattern. But it will change it will be permanent. So that is one very tangible way to to recognise it, and to change it.

Prithvi Madhukar: 7:59

Oh, that's amazing, I absolutely loved the rubber band trick. So I have not heard about the rubber band trick. And for me, that's very interesting. Because for me, there's something that I personally do, when I have a negative thought pattern, or when I feel that my anxiety is rising a bit, I snap my finger, and my my focus automatically goes to my finger and the sound. So there's a switch in my thought process. And then I have not thought about replacing it with three positives. And that's definitely something that I'm going to be doing in my daily habit because as much as I turn that thought I don't replace it. And I think replacing it is one of the best tactics, and I absolutely love that. And speaking of, you know, positive affirmations, we all want success in this journey. I mean, as an entrepreneur, I think we have that very innate drive to be successful. And that brings me to the topic of your entrepreneur success triangle. What exactly is it? Let's talk a little bit about that. Let's delve completely deep into that.

Midori Verity: 9:05

Yeah. So what I've noticed, I've been an entrepreneur, like you mentioned in the beginning for over 25 years, and I've worked with hundreds of entrepreneurs, some that are really, really successful. And then some that are struggling. And what I've seen with those who are highly successful, they have these three components tied down, they know them. So the first one is your clear goals, you have clear goals, and you know how you're going to achieve them. So it's not just kind of this idea. It's very focused. So that's the first component so clear goals and a map and fuel the fire we call it your summit goal mapping framework. The next one is accountability. So the accountability component means either they have a person who is like minded like them, so an entrepreneur who is about at the same level or they have a group that they are working with, that they touch in with consistently, who holds them accountable. So this looks like, okay, so let's say that you decide, I am going to focus on getting on 20 podcasts during this quarter, right? And then you you come to your your group or accountability group, you're like, you know what I decided I'm going to blog, I'm going to become a blogger this quarter. Because I've tried this, you know, I've kind of touched in, I tried to get on some podcasts, and it's not working very well. So I'm going to do blogging, your accountability group is going to come back to you and say, Wait a minute, why are you giving up on on the on the podcasting, let's look at things and see what's going wrong. Let's fix that problem first, before you change. Do you see how that works. So it helps create that focus that very consistent focus. So that's the second component. The third component is mentoring, or a coach, someone who's already been there, who knows it, who helps you cut through those big challenges that slow you down? Because they've been there and they've done it? That's, that is key, it needs to be someone who's already been there and already been successful. Who can help shorten that learning curve? Because as entrepreneurs, we, especially when you don't have a huge team around you, when you're growing? You are often trying to figure out, do I do a? Or do I do be where do I invest my money? Who do I hire? Next? What? What should I be focusing on marketing? Should I be focusing on marketing? Or should I be fixing my package? Should I be revamping my website? Right? All these questions are mine. Is my messaging clear? Or am I targeting the right the wrong market? All these kinds of things, a mentor or a coach who is very skilled and has experience can answer for you so that it's taking out that mental drain, right that energy drain, and you're able to move much quicker and get that momentum and start seeing success. So that is what the entrepreneurial success triangle is. So you have your clear goals with a map to get there. You have your accountability component, and you have the mentorship. Does that make sense?

Prithvi Madhukar: 12:11

Yes, absolutely. I think that's, it's very clear that you know, first you need to have your goal, and then you need to have some sort of accountability. Because while shiny object syndrome is kind of a thing, you know, real when it comes to having that focus, having an accountability group really does help you zone in and just keep doing what you're doing, at least until you can see results and fix it if it's not. And then of course, mentoring is the last stage of it. And I think that that's also really, really important. But I do want to delve a little bit deeper into accountability. So of course, we hear accountability groups everywhere, you know, how do you find your accountability group? That's my first question. My second question is, what happens if you do join an accountability group? And then they're not compatible? How do you understand the compatibility?

Midori Verity: 13:07

Excellent questions. So in fuel, the fire will actually move back up for a second. So I, when I first broke off, from the company that I owned with my husband all those years ago, I found an accountability group. And it was a small group. And during that time, I was able to write a book within six months. So start to when it was produced and selling the six months in is because of the accountability group. So I understood the profound power of that. So when we talk about the components of a really strategic accountability group, there's a few things that you need to think about. It needs to be people at the similar level as you also you need to have, you need to have structure in there, if you just join a free Facebook group, and hope that is going to be as impactful as you want. Chances are, there's gonna people who don't show up, they don't take it seriously, there's gonna be people that are not at your level, that bring the whole group down. So those are some of the things. The other thing that we do and feel that this is not a sell for fuel of fire, but I'm just answering the question of what we have found to be very successful, is we go in quarters, so we have 90 day increments that we do it. So there's a beginning. And there's an end. And what that has been shown to do is that in 90 days that has been proved by so many, so much research, that that is kind of that key time that you can still get that you will get your big goals done. Let me give an example of this. So I have a client who has been in fuel the fire since we started. Her name's Sally, and she's fantastic. She's a triathlete. She throws triathlons. She's in Missouri, and she I was talking with her recently and she's like Midori, I've hit all my big goals are Our biggest goals are called our summit goals. Those are our yearly goals, our 12 month goals. So like I already hit them all this quarter. And so I need new ones. And like, okay, and she said, it's because of the accountable. She's one of those who shows up every single week, she shows up and does what she says she's gonna do, and she's gotten into that habit of doing it. So that is one of the results that can happen. So let's break this, I'd like to break down a little bit more about how the summit goals work, because for the listeners, they can do this. Now they can start doing this now. And it's really helpful. Are you okay with that? Yeah,

Prithvi Madhukar: 15:37

absolutely. I'm just like, yes, absolutely. We need all the information that we can get. I just muted just in case there's noise on my end, every now and then. But yeah, absolutely. Midori, go for it.

Midori Verity: 15:49

Okay, so the circles, think of a mountain. Think of a big mountain. At the very top, you have your Summit, your summit goals, those are your 12 months to to your goals. These are the goals that get you excited and fired up. They're stretching, right? So think of kind of what you really want to create in your business. What's it look like? Ask yourself a lot of questions. Take time on this, because this is extremely important. How do you want your life to be? Maybe you say that you want to have this big company, but you need to ask yourself? Do I really want to have 50 employees or 20? Employees? Or do I want to have it tighter? Either way, it's okay. But you need to think about that. Because when it comes to your building blocks to build up there, you want to have that in mind, what do you really want your life in your business to look like? So that's the top, when you're thinking of your summit goals you want to have, ideally only to one is going to be a personal goal. One is going to be your big business goal, the more again, the more focused you can be the better. Sometimes you need to have more than that. So it's okay, but no more than three summit goals underneath that. So we go down to the bottom of the mountain, right, because we need to get up our approach goals. So we need to approach our summit goals. Those are chunked down into 90 Day goals, right? So your approach goals are your steps that need to happen to get you there. So if my goal for the year is to have 200 people in fuel the fire, right, you also want to use numbers as much as possible I having a measurement. So that might be one of my goals, 200 people and feel the fire. So my approach goals, okay, I need a marketing goal, I need to get out there, people need to know who I am. Right? So social media. So one of my protocols might be post on social media seven days a week. Okay, then underneath that approach goal, are our action steps, how am I going to do this? So I, every Monday, I'm gonna spend, I'm gonna have a block of two hours, where I'm spending, creating my content, or having my assistant create content. Maybe instead, we we I meet with my assistant every Monday at 9am. And we figure out what we are building, what's our content calendar look like? What is our focus? What are the three things that we are focusing on as a business, and then she creates the content for that. So you need to kind of figure that out, then then you go to your next approach goal for the next quarter, right? And so it just keeps on building. You may not know, in the very beginning how you're going to reach your big Senate goal, because it's stretchy. And that's okay. If you think about you know, I'm in the United States. So if you think of how John F. Kennedy, when he was president, he talked about putting a man on the moon. That was huge. No one had ever done that putting a man in space. Are you kidding? How are we going to do that? He didn't know, he had no idea how he was going to do that. But he had a team of scientists who were incredibly intelligent. And they were able to come together and figure out a way. So what happens is, as you're going through your approach goals, each quarter, it starts becoming clearer, and you start seeing successes. And then your next approach goals for the following quarter are going to change up a little bit. Because now you're seeing things clearer. Does it make sense, this becomes your roadmap to get there. And then you have the accountability, of course to help you stay focused and not get overwhelmed in case you get stuck on something or you want to get feedback. That's what they're there for. Then you have your mentor to help push you through. But that's really how you get through. I have a client who came to me and she's like, you know, meet or I don't know, at this point, she was going through a divorce. She was going through huge massive change. She knew she wanted to be an entrepreneur, but she didn't know really how to do it. And so I'm like, Okay, let's look at what you're really good at. Let's look at what I call your zone of genius. Yes, and your zone of genius. is your natural, intrinsic talents, things that you're really good at, but also that you love to do. She's like, Okay, I love art. I love creating things. I love being around a table with my family and sharing stories and like, okay, let's talk about this. And she showed me some of the things that she's done. And she creates these really cool charcuterie boards, which are big round cheese boards, which are very popular here. She's in California, as well, they're popular here in California. And so I'm like, Okay, let's, let's have you create those, and we create a whole business out of this at based on her zone of genius. And then we went to the summit goals, and we figured out, okay, what do you want your life to look like, with your business in your life? We got really clear on that. And then we broke down her approach goals, okay, what's it going to look like for this quarter. So she has already sold a bunch of boards, she's going out and she's doing these markets, she needed to have some presence, she needed to create a presence for her business. So we went, we are positioning her as the Wisconsin girl has moved to California. And so she has, you know, she's all about family, she has Midwest or, you know, kind of the the Midwest ideals that are all based on family traditions. And so she brings that to her business. So that's how we're positioning her this quarter. And so that's one of her protocols, how she's going to position herself. And then so she is getting on to interviews. She's going out to events, she's doing her branding and her messaging, that hopefully that helps make it a little clearer on how this all comes together.

Prithvi Madhukar: 21:46

Oh, yes, absolutely, I can see how you know, you first have a main goal for the entire year. And I love that you mentioned that it has to be something that gets you fired up. I really liked that because so many times, I think, I mean, I have felt the same pressure to as a business owner myself, you look at someone else's goal, and you're like, oh, okay, I should probably have that goal. And it's not the vision that I have for my business or my life. And I think that we do succumb to that pressure a little bit. So I loved that you said, when you are deciding your summit goals, it has to be something that fires you up, and you know, makes you happy. And also when you said you were talking to your client, and you asked her the first question was, what is it that you are passionate about? What is it that you love to do? I absolutely like that. Because I think that as entrepreneurs, we do want a life of passion. It's, it's a very innate desire in us. And most of the times we look at others, we feel so pressured about not finding our passion. And I like that you sat with your client, you discussed it, and you said, Okay, break it down to what do you like doing, and then focus on that. So I really liked that. And then I also liked that you said, things become clearer as you go through it. Because again, I think there's so much pressure on us as entrepreneurs to have everything figured out beforehand. And when you said it's one step at a time, take it as it comes. I loved that that is absolutely tidbits that my audience needs at this point. And I do have a couple of more questions on that. What are some of the common mistakes that you see newbie entrepreneurs making these days?

Midori Verity: 23:34

I have to address the issue that you just brought up a second ago, were talking about the passion. What do you want as a business owner, right? When we become entrepreneurs, not because it's so much fun, necessarily. You I love it. But because we want a certain lifestyle, right? That's when you get to the core. Yes, we want a certain lifestyle if we have kids, or we want more freedom, right? So you have to ask yourself, why do I want to do this? What am I passionate about? Make sure you're not doing it for someone else's dream. Make sure it's your dream. I see this a lot. I see it a lot. When I was in college. I had a roommate, who came to me and we knew each other really well. And she was going to a lot she was she had just graduated with our bachelor's and she was going on to law school. And and I remember her saying to me, she's like, don't worry. I don't want to be an attorney. I want to be a teacher. I'm like, Okay, well, why are you gonna go put yourself through this heinous education if that's not even what you want? And it was because her father wanted that dream for her. Right? It was his dream, not hers. So fast forward, she did go to law school. And next step, she became a district attorney for a while after that she became a teacher. So you That's just kind of it's not necessarily about business, but it gives an idea of how we let others influence us. So we have to really get kind of clear, take some time, especially I talked about with your summit goal, really taking time with that you need to know what you're passionate about what your zone of genius says, you also need to know what your weaknesses are. So that's another area where I see entrepreneurs making big fat mistakes, is that they tried to do everything. And that at the end of the day, their energy is just drained. Right? Like, oh, my gosh, why am I so tired? Why am I frustrated? Why am I heating this or not enjoying this? Why am I feeling so darn stuck? And often, it's because you're doing things that you're not good at, you're not naturally good at, I stink at attention to detail. I'm just not good at it. So I know that I need to hire someone who is good at that. So all my assistants and really important people are what we call integrators. They are the people who pay attention to details. I'm the visionary. If you've read Eos, traction by Gino Wickman. He talks about this, he teaches this POS system, entrepreneur operating system. And he talks about most entrepreneurs tend to be the visionary, right? We have the big ideas, we're excited, we're fired up, we can share ideas, but we stink at integrating it. So we need someone who can implement it for us. And so that's where we need to figure out what do we stink at and what are we really good at, if you're really good at writing, often you're not good at details. If you're really good at communicating and talking and you're outgoing, you often are not good at being organised. These are just kind of facts that that I've learned through some behaviour, education that I have gone through. So that is another big thing for entrepreneurs to pay attention to another the third thing that is important for us to help us not get so frustrated. Entrepreneurs often underestimate or overestimate what they can achieve in a year. But they underestimate what they can achieve in three years. So as you're going through this journey, it's all a journey, right? We learn it's part of it. If you're not hitting those marks, like you wanted to, don't get discouraged, know that you're on this journey. And these lessons that you're learning the mistakes that you are having are part of it, they're going to make you stronger. And when you build that muscle, when you build that habit of overcoming those challenges quicker, getting up Dusting yourself off and moving on, you're going to you're going to be stronger, and you're going to move quicker. So that's another thing for entrepreneurs to really pay attention to.

Prithvi Madhukar: 27:56

I absolutely love it. And I think it's so true that we underestimate three years, but we overestimate what we can do in a year. I when you were saying that I was like, oh, yeah, tick, definitely. Guilty.

Midori Verity: 28:10

We all do it. We all do we all get excited. Yes, that's part of the entrepreneurial spirit.

Prithvi Madhukar: 28:15

I do want to talk about one thing though, Midori, so when it comes to the whole digital world of entrepreneurship, you know, there is so much taboo when it comes to acknowledging your weaknesses or acknowledging that there might not be certain things that you are good at, what are your thoughts on that? And how can my listeners overcome that thought process?

Midori Verity: 28:40

So are you asking like, they may think that they're not good at something, but they want to be good at it, or they really are not good at it. And they need to be aware of are you talking about more of the awareness idea? Whereas

Prithvi Madhukar: 28:51

if it because I think there is always that dis defensiveness that comes in that says, Oh, my God, no, I have to be perfect at everything. I have to not make any mistakes, nor have any weaknesses. How do we overcome that?

Midori Verity: 29:05

That defence? Yeah, this is key for entrepreneurs, you want to be successful, you better figure it out. And so you need to know what you are not good at, and you need to find a way around it. So one way to know is if you are working on something, and you notice at the end of the day, your head is just tired, you're exhausted. Chances are you're doing something that is out of your comfort zone, which is okay. But you need to ask yourself, was I doing something that I did enjoy, but I just don't know how to do it quite quite efficiently yet, or is it something that I really hate? And get clear on that because it's an important component to know. Because the more that you can, if it's something that you enjoy, and you just need to learn, learn it better. That's okay, but maybe you need someone to help you with that. Maybe you need to take a class. There's so many great online classes. is these days that you can take, maybe you need a trainer, whatever it is, maybe you need to read a book. But if it's something that you're not good at, you need to find a way to either collaborate with someone who is good at that you use your talents, they use their talents, and maybe you do some kind of bartering system, right? Or you if you have a little bit of money, you get a virtual assistant. As you get more successful, you can hire someone who's even better, but start somewhere. So they're taking some things off your plate.

Prithvi Madhukar: 30:32

Oh, that's perfect. That's absolutely perfect. I love that you said that you better figure it out. It was, it was to the point. And I absolutely loved it. Because I think part of this journey is about ourselves, you know, understanding what our strengths are, what our weaknesses are, and working around it, or learning how to overcome it. So I absolutely love the fact that you did say it is part of this journey. This is a journey. It's just, it's just how it is. And I kind of want to delve a little bit deep into the zone of genius that you talked about, before we wrap this entire episode. So tell us a little bit about what is the zone of genius, a little bit more in depth? And what are some actionable steps that my listeners can do to get into their zone of genius?

Midori Verity: 31:19

Yeah, okay. zone of genius is such a, I love the term and I love what it brings out in people. So your zone of genius, I'm just going to repeat from the earlier is what you're naturally good at. So whether you're thinking of Are you creative? Are you intellectual? Are you analytical? Where do you thrive? Think of your education where you really did? Well, jobs that you've had even volunteering? What What makes your heart sing? What did you enjoy most? And what was it about that? So dive really deep? What is it? I talked about my client earlier who realised, you know, I really love creativity and, and making things and sitting around a table. So she was able to create a whole business around that. So think about that. But if you're more analytical, you're gonna hate that that doesn't work for you. Maybe it's more about writing, maybe you enjoy writing. So you create a blog, there are people who make gazillions of dollars through blogging, right, creating an online magazine, there's the hustle, or milk Road, which are really good examples of that. So think of what it is and then and then think of what kind of business can you create around that. So make sure it starts with that. There's a couple of other components that I talked about. Well, actually, let me let me finish up with with zone of genius. So when you are working, what you want to strive for, is working 80% a day, from your zone of genius, and doing 20% of the things that you really don't enjoy. When we're starting up. There's, it's really hard to get around not being you know, not doing the things that you don't want to do, you just kind of have to do them sometimes, right? You got to get scrappy, you just got to get it done, it's not going to be perfect, but you just got to get it done, got to get launched. So but you want to continue working on that, that goal of getting to 80%. Because what you'll notice is when you can offload that like like doing social media, that's really not my thing. I don't necessarily enjoy it, I'd rather be working with my clients, and coming up with ways to help them more, I love that I would love to work all day long with just my clients and helping them get to their next level. And speaking on. Speaking doing this type of work, where I'm talking to an interviewer, I love this, this is fun, I love sharing, sharing things that help people get to their next level, and helping you give those little nuggets. So I have assistants that helped me do those things. You know, luckily, I've been in business for so long that I have people in place that I can offload that. And what I noticed is when I do when I offload those things, it's like this. You just relax into it. You're happier, it's more enjoyable. It's like, Oh, thank God, I don't have to do that, because I'm not good at it. It's sucking my brain space. So again, pay attention to your brain energy. The more brain energy that we have, the more we're going to get done, the more that we're going to enjoy the journey. So if you're noticing that you consistently are going to bed exhausted and you have this these time periods and you might even want to journal about this. I think this is a really good idea to journal throughout the day of Where where are you feeling like this kind of this life suck, or this energy suck from your brain? What is it that you're doing? And get pay attention to that because there may be something that you can do right now to change that quickly. And so that's powerful to become aware of what that is.

Prithvi Madhukar: 34:57

Oh, that's brilliant. I love that you said brain Aaron He, I've never heard that term before. But it's so true. There are some things of course, now I'm in the, I guess, initial stages of my business. It's been three years, but I would consider it initial. But yeah, there are things where I have to just do it. But I have made a note of it, I'm like, the minute I can hire someone that I'm definitely going to. So it's really important to understand where your zone of genius is, I love the term that you've coined zone of genius where the energy suck happens. And journaling throughout the day is a really good idea. If you want to figure out where exactly your brain energy is, and I liked that you gave us that idea. And Midori, we are kind of wrapping up our episode. Now, if there is one piece of advice that you would love to give my listeners that, you know, maybe they can immediately, you know, finish this podcast and then hop on to do what would it be?

Midori Verity: 35:56

Well, I would love to share the summit goal mapping framework. And so you know, they can start putting together just like what my client did that I talked about the one who is from Wisconsin, and California, and she created her boards, and she created her whole business around it. So they can go to my website, go to fuel to fire groups.com Ford slash goals, and they can get the whole framework and start creating today, their summit goals and their approach goals. What are the the beginning of the quarter, actually, when we're filming this right now is the beginning of the quarter. So it doesn't matter. You can make up your own 90 days. But go in and take time light a candle, get relaxed, do some meditation beforehand and really enjoy the process. And what's cool is when you start mapping this out, things start coming to you and like oh, I can do this, I can do that. And you have more clarity. Just like you know all my other classes is clarity. It's accountability. It's knowing what you're doing when you get up in the morning, and just start crushing it. And that's what that's what that will help them do.

Prithvi Madhukar: 37:07

Oh, that's awesome. I'm definitely going to be putting the links in the bio for those of you who are listening, and you probably didn't catch that. Everything's going to be in the bio every link to Midori, Midori, where can they find you? If they would like to work with you?

Midori Verity: 37:21

Yeah, they can just go to they can find me anywhere on social media. So it's at Midori, Verity. And I know I'm sure my name will be spelled somewhere here. But then also they can go to fuel to fire.co. So it's fuel T O. So two is spelled out fuel to fire dot C O. And they can reach me there too.

Prithvi Madhukar: 37:44

All right. All right, guys. I hope you have all that information. Of course, it's going to be in the links as well in the description box. And Midori, thank you so much for joining us a week. I've learned so much today. Absolutely. I'm so interested in trying to implement the framework for my own business as well. Thank you so much for coming on my podcast.

Unknown: 38:04

Thanks for having me. This was a lot of fun.

Prithvi Madhukar: 38:07

Well, I hope you guys are doing super, super awesome. I will catch you guys in my next podcast episode. Thank you. Bye bye