On today’s show, we are excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales. We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life’s bespoke moments.
Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you’ve crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.
What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up. Starting an ecommerce business can be tough, let alone sustaining it for growth year over year.
“Step into your own voice, it is the path of least resistance.” Karen Lamont, CITRUS
In this powerful episode, Karen shares insights on:
“Be crystal clear on your values. Your values become the structure of your communication strategy.” Karen Lamont, CITRUS
Personalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show. Be sure to tune into the full episode for key insights that will help your business shift and grow.
Stay tuned for Karen’s upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.
“Think about it from the perspective of your customer and the experience they want to have.” Karen Lamont, CITRUS
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