The Orbit Shift Podcast

S02E01: Content, commerce and community: How The Better India found the Holy Grail of Media

January 12, 2021 Freshworks Inc Season 2 Episode 1
The Orbit Shift Podcast
S02E01: Content, commerce and community: How The Better India found the Holy Grail of Media
Chapters
The Orbit Shift Podcast
S02E01: Content, commerce and community: How The Better India found the Holy Grail of Media
Jan 12, 2021 Season 2 Episode 1
Freshworks Inc

In a world flooded with content, how do you stand out as a digital media company? How do you then build this community up to 90 million readers? How do you grow profitably? 

The answer has a lot to do with community. And of course, content and commerce. 

In the first episode of our second season Dhimant Parekh, Founder of the Indian digital-media platform ‘The Better India’ talks to us about how he married content, commerce, and community to build his company. 

He talks about

⚡️ His early journey and the inspiration to build The Better India

⚡️ What he looks for in early-stage hiring

⚡️ Cracking his first corporate client

⚡️ Starting The Better Home and scaling the business

⚡️ How founders should manage personal finances

⚡️ His lessons from fund-raising   

Listen in.

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.


About the Guest

Dhimant Parekh is an impact entrepreneur. He built and grew The Better India, a social and environmental impact focused digital platform with a reader base of 90 million. He then built India’s first e-commerce marketplace for sustainable products to connect MSME’s to conscious customers. Most recently he launched India’s only DTC subscription box of sustainable products called ‘The Better Home’. 


Sign up for regular updates from The Orbit Shift Podcast.


The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. 


If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts


Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian  


Show Notes

In a world flooded with content, how do you stand out as a digital media company? How do you then build this community up to 90 million readers? How do you grow profitably? 

The answer has a lot to do with community. And of course, content and commerce. 

In the first episode of our second season Dhimant Parekh, Founder of the Indian digital-media platform ‘The Better India’ talks to us about how he married content, commerce, and community to build his company. 

He talks about

⚡️ His early journey and the inspiration to build The Better India

⚡️ What he looks for in early-stage hiring

⚡️ Cracking his first corporate client

⚡️ Starting The Better Home and scaling the business

⚡️ How founders should manage personal finances

⚡️ His lessons from fund-raising   

Listen in.

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.


About the Guest

Dhimant Parekh is an impact entrepreneur. He built and grew The Better India, a social and environmental impact focused digital platform with a reader base of 90 million. He then built India’s first e-commerce marketplace for sustainable products to connect MSME’s to conscious customers. Most recently he launched India’s only DTC subscription box of sustainable products called ‘The Better Home’. 


Sign up for regular updates from The Orbit Shift Podcast.


The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. 


If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts


Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian