The Orbit Shift Podcast

S02E05: How marketing delivers growth with Arun Pattabhiraman, Chief Growth Officer at Freshworks

February 09, 2021 Season 2 Episode 5
The Orbit Shift Podcast
S02E05: How marketing delivers growth with Arun Pattabhiraman, Chief Growth Officer at Freshworks
Chapters
The Orbit Shift Podcast
S02E05: How marketing delivers growth with Arun Pattabhiraman, Chief Growth Officer at Freshworks
Feb 09, 2021 Season 2 Episode 5

In the last 10 years or so, Freshworks has scaled from zero to hundreds of millions in recurring revenue and among the few product companies from India that have managed to do that.  At Freshworks, we aim to give back as much as we can. Because we've had plenty of help getting here. To that end, we said a few months ago, that we'll start talking about how we built Freshworks and open up our playbook to other startups. This episode with Arun Pattabhiraman, the Chief Growth Officer at Freshworks is one such attempt.

Arun runs the revenue marketing and sales development functions at Freshworks globally. He was previously head of marketing at Hotstar, and before that, the chief marketing officer at InMobi. He has built and scaled teams that have delivered growth at some of the fastest-growing companies. Just the person we want to talk to when it comes to unpacking marketing for startups. Tune in.

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.

Sign up for regular updates from
The Orbit Shift Podcast


The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. 


If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts


Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian  



Show Notes

In the last 10 years or so, Freshworks has scaled from zero to hundreds of millions in recurring revenue and among the few product companies from India that have managed to do that.  At Freshworks, we aim to give back as much as we can. Because we've had plenty of help getting here. To that end, we said a few months ago, that we'll start talking about how we built Freshworks and open up our playbook to other startups. This episode with Arun Pattabhiraman, the Chief Growth Officer at Freshworks is one such attempt.

Arun runs the revenue marketing and sales development functions at Freshworks globally. He was previously head of marketing at Hotstar, and before that, the chief marketing officer at InMobi. He has built and scaled teams that have delivered growth at some of the fastest-growing companies. Just the person we want to talk to when it comes to unpacking marketing for startups. Tune in.

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.

Sign up for regular updates from
The Orbit Shift Podcast


The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. 


If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts


Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian