The Orbit Shift Podcast

S02E17: Essential content strategy for startups with Steph Smith, head of Trends at the Hustle

May 04, 2021 Freshworks Inc. Season 2 Episode 17
The Orbit Shift Podcast
S02E17: Essential content strategy for startups with Steph Smith, head of Trends at the Hustle
Show Notes

How do you create engaging content and gives your startup a great return on investment in an increasingly competitive marketplace? 

Today generating content that is engaging and has high visibility is an integral part of a brand's inbound marketing strategy. In this episode, Steph Smith, the head of Trends at The Hustle, a newsletter with over a million readers, breaks down essential content strategy for startups. She talks about how brands should set up their content strategy, how to differentiate in the market, find a niche, set up their SEO process, master distribution, set goals, and measure success. Whether you’re an independent blogger, startup, or a team within a larger organization this episode will help you plan and scale your content strategy. 

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.


About the Guest

Steph has been working remotely for over three years as a growth marketer, writer, and indie maker. She spent three years at Toptal (most recently leading their Publications team) and is now the Head of Trends at the Hustle (acquired by HubSpot). She is a self-taught developer that has built multiple projects, including some that have topped Product Hunt, leading to a nomination for Maker of the Year in 2018. She also has a personal blog that has been read by over half a million people, touching on topics including remote work, productivity, and tech. She is the author of Doing Content Right. 

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian