With over 500 million registered learners, 40 million active users, and $190 million in revenues (2020), Duolingo is one of the most successful consumer apps out there.
The app, which helps millions of users learn new languages, did all this in just under 10 years. From being one of the first apps to use gamification, and entering popular culture through its quirky notification copy, Duolingo is an app that has carved a unique voice for itself.
Gina Gotthilf, who led international growth as well as marketing at the startup has an insider's view on how they pulled it off. In the latest episode of The Orbit Shift Podcast, we unpack Duolingo’s marketing strategy with Gina.
The former VP of Marketing at the language learning app talks to us about her journey, the experiments that she’s run as part of Duolingo. Gina also talks to us about how she’s looking to build her latest venture Latitud, which helps founders from Latin America build world-class products.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Gina is the Co-founder and COO of Latitud, a platform created to help 10X the number of successful startups in Latin America over the next decade. Previously, she led growth and marketing at Duolingo, from 3 to 200 million users, worked on a US presidential campaign, and led Latin America growth at Tumblr. Gina was born in Brazil, studied philosophy and neuroscience at Brandeis University, and had the honor of presenting to former President Obama, at the White House.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian