The Orbit Shift Podcast

S02E24: Inside Duolingo’s growth engine with Gina Gotthilf

June 22, 2021 Freshworks Inc. Season 2 Episode 24
The Orbit Shift Podcast
S02E24: Inside Duolingo’s growth engine with Gina Gotthilf
Show Notes

With over 500 million registered learners, 40 million active users, and $190 million in revenues (2020), Duolingo is one of the most successful consumer apps out there. 

The app, which helps millions of users learn new languages, did all this in just under 10 years. From being one of the first apps to use gamification, and entering popular culture through its quirky notification copy, Duolingo is an app that has carved a unique voice for itself. 

Gina Gotthilf, who led international growth as well as marketing at the startup has an insider's view on how they pulled it off. In the latest episode of The Orbit Shift Podcast, we unpack Duolingo’s marketing strategy with Gina. 

The former VP of Marketing at the language learning app talks to us about her journey, the experiments that she’s run as part of Duolingo. Gina also talks to us about how she’s looking to build her latest venture Latitud, which helps founders from Latin America build world-class products. 

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.

About the Guest

Gina is the Co-founder and COO of Latitud, a platform created to help 10X the number of successful startups in Latin America over the next decade. Previously, she led growth and marketing at Duolingo, from 3 to 200 million users,  worked on a US presidential campaign, and led Latin America growth at Tumblr. Gina was born in Brazil, studied philosophy and neuroscience at Brandeis University, and had the honor of presenting to former President Obama, at the White House. 

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian