When you sell subscriptions to a SaaS product that needs to be renewed frequently, it is necessary to prove the value of your product to customers every day. This not only prevents them from churning but also eventually makes them evangelists for your product. This is the essence of value SaaS.
In our latest episode of The Orbit Shift Podcast, we talk to Prasanna Krishnamoorthy, the Managing Partner at SaaS accelerator Upekkha about value SaaS.
We discuss how founders, can cut through the noise and build a sustainable SaaS company including how to find early adopters, which customers to target, how to position and build a website, and how to have successful fundraises.
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About the Guest
Prasanna Krishnamoorthy is a partner at Upekkha, where he works with founders to build capital-efficient Value SaaS businesses. He is a full-stack growth driver who has coached more than a hundred entrepreneurs during his time at Upekkha, Microsoft Accelerator, and iKen. While working with these entrepreneurs, Prasanna has created frameworks for early-stage founders to accelerate growth predictably, scalably, and profitably. Prasanna was part of two B2B startups between 2005-2012 and also worked at Amazon, Microsoft, and Tejas Networks. He has a Master's Degree in Telecommunications from the University of Texas, Dallas, and a Bachelor's Degree in Electronics and Communications Engineering from CEG, Chennai.
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Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian