With Melissa Sargeant, the chief marketing officer of email marketing company Litmus, we explore the role of a chief marketing officer, how they’re hired, why they last the least in the c-suite, and e-mail marketing, one of the most powerful channels for marketers.
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About the Guest
Melissa Sargeant is the CMO of email marketing company Litmus. She has more than 20 years of experience in various marketing leadership roles. She was previously the CMO of SugarCRM, ChannelAdvisor, and the Senior Director of Product Marketing at CA Technologies.
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Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian