The Orbit Shift Podcast

S02E32: Marketing and metrics that matter with Melissa Sargeant, CMO of Litmus

August 10, 2021 Freshworks Inc. Season 2 Episode 32
The Orbit Shift Podcast
S02E32: Marketing and metrics that matter with Melissa Sargeant, CMO of Litmus
Show Notes

With Melissa Sargeant, the chief marketing officer of email marketing company Litmus, we explore the role of a chief marketing officer, how they’re hired, why they last the least in the c-suite, and e-mail marketing, one of the most powerful channels for marketers. 


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About the Guest

Melissa Sargeant is the CMO of email marketing company Litmus. She has more than 20 years of experience in various marketing leadership roles. She was previously the CMO of SugarCRM, ChannelAdvisor, and the Senior Director of Product Marketing at CA Technologies. 


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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian