Dave Kellogg, known as the ‘Yoda of SaaS metrics,’ is our latest guest on The Orbit Shift Podcast. We talk to the SaaS veteran about
🚀The two essential SaaS metrics - ARR and ARR growth
🚀The importance of picking a big enough TAM
🚀Importance of measuring NDR
🚀CAC vs NDR, when to use what
🚀The limitations of an NPS
🚀Why startups shouldn’t become metric slaves
This episode was recorded live at SaasBoomi’s annual event.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Dave Kellogg is an advisor, independent board member, consultant, and blogger at www.kellblog.com. In 2019, he was named to the Top 5 Most Respected Leaders in SaaS by the 15,000 attendees of SaaStr. He brings a balanced and uncommon perspective to enterprise software challenges, having 10+ years experience at each of the CEO, CMO, and board levels across ten different companies ranging in size from $0 to over $1B in revenues.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian