The Orbit Shift Podcast

S02E33: Dave Kellogg on the two essential SaaS metrics for a SaaS startup

August 17, 2021 Freshworks Inc. Season 2 Episode 33
The Orbit Shift Podcast
S02E33: Dave Kellogg on the two essential SaaS metrics for a SaaS startup
Show Notes

Dave Kellogg, known as the ‘Yoda of SaaS metrics,’ is our latest guest on The Orbit Shift Podcast. We talk to the SaaS veteran about

🚀The two essential SaaS metrics - ARR and ARR growth

🚀The importance of picking a big enough TAM

🚀Importance of measuring NDR 

🚀CAC vs NDR, when to use what

🚀The limitations of an NPS

🚀Why startups shouldn’t become metric slaves


This episode was recorded live at SaasBoomi’s annual event.


Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.

 

About the Guest

Dave Kellogg is an advisor, independent board member, consultant, and blogger at www.kellblog.com. In 2019, he was named to the Top 5 Most Respected Leaders in SaaS by the 15,000 attendees of SaaStr. He brings a balanced and uncommon perspective to enterprise software challenges, having 10+ years experience at each of the CEO, CMO, and board levels across ten different companies ranging in size from $0 to over $1B in revenues.


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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian