Launch, Lift, Locate, and Level Flight. These are the four stages that Ken Lundin, Founder of sales consultation group Ken Lundin & Associates, prescribes to early-stage startups to attain high growth.
On this episode of The Orbit Shift Podcast, we caught up with the sales leader to talk about
🚀How the selling process, sales teams, and sales talent need to pivot during the pandemic and beyond
🚀Breaking down the sales alpha roadmap and the four stages of Launch, Lift, Locate, and Level Flight
🚀Building a sales team and the Key Performance Indicators to set for sales teams
🚀How founders can design successful incentive programs for sales reps
🚀How startups can align sales, marketing, and product
🚀How founders should go about building an outbound engine
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About the Guest
Ken Lundin, founder of Ken Lundin & Associates, has a unique perspective on thriving during unpredictable times. After learning in 2011 that his family home had been sold on the market, Ken had to start again, working his way up from a mid-level sales position to achieving the role of SVP of Sales within two years. With his impressive sales knowledge and his determined outlook on life, Ken quickly became a consultant, bringing his successful business acumen to other companies who are looking to excel during the COVID era and beyond.
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Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian