Sara Varni has spent more than a decade scaling marketing organizations for various enterprise SaaS companies. Currently, as the chief marketing officer of cloud communications platform Twilio, she looks after all of marketing including growth, brand, and product marketing, public relations, developer relations, and events.
In this episode of The Orbit Shift Podcast, she talks to us about the four horsemen of a marketing org - Inbound, outbound, sales reps, and partner organizations and how companies can leverage these pillars for hypergrowth. She also talks about building marketing channels and how to budget for them, how to get field marketing right, and how to create compelling customer stories.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Sara Varni is a creative marketing leader with a track record for driving awareness and demand for enterprise software products. She is currently the CMO of Twilio, an American cloud communications platform. Before Twilio, she spent a decade at Salesforce in various marketing roles, including SVP of marketing for Sales Cloud.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian