The Orbit Shift Podcast

S02E40: The product marketing framework every startup needs: Kevin Murray, VP, Product Marketing at Freshworks

October 05, 2021 Freshworks Inc. Season 2 Episode 40
The Orbit Shift Podcast
S02E40: The product marketing framework every startup needs: Kevin Murray, VP, Product Marketing at Freshworks
Show Notes

Pitch, plays, proof, and plans are the four Ps of product marketing that Kevin Murray, VP of Product Marketing at Freshworks uses to elevate a brand’s marketing. 

In this episode of The Orbit Shift Podcast Kevin walks us through each of these four Ps and how companies can leverage them. He talks about how companies can perfect their pitch with the right messaging, how to set up plays with repeatable sales motions, how to build analyst relations and get proof in the marketplace and how to avoid random acts of marketing by having a comprehensive plan that brings all stakeholders together. 


Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.


About the Guest

Kevin Murray joined Freshworks in June 2021 to lead the global product marketing team. Kevin joined Freshworks from Automation Anywhere, and prior to that, spent 5.5 years with ServiceNow from 2014-2020. Kevin has also led product marketing teams at top technology companies such as Symantec and VMware and has expertise in IT operations, security, and enterprise mobility. 


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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian