Part 2 of a Sales & Marketing One Two Punch: As the real estate market transitions to a healthy balance over the next year, the focus will be on YOU. Your people skills, your communication, and your ability to differentiate yourself from your competition. In a world where we're often viewed as a commodity, there's never been a more important time to flex your marketing muscles! In this episode, FNF's Linda Grahovec calls on "The First Lady of Sales" Dr. Cindy McGovern, to share her tips for building your brand, creating it, living it and selling it.