There’s an old show biz saying that goes ‘always leave them laughing’ . Turns out that this can also be applied to growing sales.
In a hyper competitive market, brands need to do more than simply ‘think outside of the box’ in order to get the attention of customers - let alone close sales.
That led one smart marketer to see the potential in combining humour with a sales message. The results have been remarkably successful.
Today I’m speaking with Joseph Wilkins, founder of Funny Sales Videos, where he and his team create refreshingly entertaining sales videos that turn views into buying.
Joe has work with Google, McDonald's, and Linked In (among others) to help them use humour to build their brands and grow sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, he’s knows a thing or two about moving products and services.
In this episode of A Seat at The Table, Joe talks about:
1. The methodology behind using funny videos in marketing.
2. An 8-step guide to producing videos like this on your own.
3. How humour can help make the sales process more ‘human’.
USEFUL LINKS:
Connect with Joseph Wilkens: www.linkedin.com/in/wilkinsjoseph
Funny Sales Videos website: https://funnysalesvideos.com
Free ebook: https://funnysalesvideos.com/ebook/
Learn about The Current Situation in Sourcing: https://thecurrentsituation.net
A Seat at The Table website: https://seat.fm
Visit A Seat at The Table's website at https://seat.fm