B2B marketing has been something that most companies either did randomly or not at all.
While those targeting the consumer market understand that marketing is a must - the companies selling to other businesses see promotion or advertising as, basically, a waste of time and money.
The entire burden of driving sales falls squarely on the sales department, who rely on labor intensive efforts that are not efficient - and do little to build up the company’s brand image.
Putting lots of posts on social media doesn’t cost money, but it doesn’t differentiate your products from your competitor’s either.
So what are those leading B2B marketers doing that helps them win sales, stand out in a crowded market - and doesn’t break the bank?
In this episode I’m talking with Donna Peterson, CEO of World Innovators, a B2B Growth Strategist helping companies grow by building relationships that foster trust.
By understanding each company’s mission, she is able to create smart goals and a cohesive marketing plan to help them to achieve results that exceed expectations.
World Innovators has spent over 42 years working closely with B2B companies. From this she knows what works - and what doesn’t - and what marketers need to do differently when facing more challenging economic times.
In this podcast Donna talks about:
Connect with Donna Peterson: https://www.linkedin.com/in/donnaapeterson/
World Innovators website: www.worldinnovators.com
Learn more about The Current Situation in Sourcing: https://thecurrentsituation.net
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