A big part of winning at retail is understanding what motivates consumers to buy.
It’s a topic that has gotten increasingly complex now that retail spans so many different channels.
One man has made it his life’s work to go deep and get inside the mind of the consumer.
Meet Paco Underhill, founder and former CEO of Envirosell, a behavioural research and consulting firm that tests prototype stores, as well as monitoring consumer behaviour on websites and in brick and mortar stores.
In this episode, Paco discusses:
1. How fashion has evolved into what he refers to ‘uniforms’ and ‘costumes’
2. The new influences on women’s choice of career wear.
3. Shifts in how consumers shop - and some best practices in how retailers can respond.
So let’s sit down with Paco and try and make sense of today’s fast changing retail market.
USEFUL LINKS:
Connect with Paco Underhill: https://www.linkedin.com/in/pacounderhill/
Envirosell's website: https://envirosell.com/
Visit A Seat at The Table's website at https://seat.fm