Mr. Andrew Duguay, Prevedere Chief Economist, and Ms. Nicole Collida, Nielsen SVP & North American Consumer Intelligence Lead, weigh in on the latest economic update and impact on U.S. consumers. High unemployment, continued state restrictions, and delayed stimulus payments have precipitated the sharpest consumer confidence plunge in over 15 years.
In this latest consumer-focused report, Mr. Duguay and Ms. Collida delve into Q2 economic data, and research findings, shining a light on the pandemic led recession's complex nature. As lowered stimulus payments impact U.S. households, 38% have shifted their behaviors as money becomes tighter, and job concerns are top of mind.
The updated report leverages Prevedere's leading indicator economic modeling combined with Nielsen survey and category data to deep-dive into the collective consumer mindset.
Listen to learn how consumers are reacting to current economic challenges across industry segments through 2H-2020, as each leader discusses the latest economic-financial data and Nielsen's research.