More than Data: Getting the Lead out with Trust, Transparency, and Empowerment

In this episode of Social Impact Design for Business, Jeffrey Sanchez-Burks of Michigan Ross' +Impact Studio interviews Eric Schwartz, Co-Founder, and Ian Robinson, Managing Director of BlueConduit, an analytics startup that uses predictive modeling to find lead pipes. While working with the +Impact Studio, they discovered the perfect balance of data extraction techniques and sensitive learning from the community to build trust in their work.