Episode 14: Deepfakes and hoaxes: Sophisticated disinformation campaigns are disrupting the corporate sector

Can you believe your own eyes? As more-sophisticated forms of disinformation infiltrate the corporate sector, the answer is often a resounding “no.” Deepfakes and hoaxes are putting companies at risk — and making a profit for perpetrators.

PwC Global Crisis Leader Kristin Rivera and US Partner Philip Upton break down the types of disinformation disrupting business around the world.

Chapters

• 0:00 Intro
• 1:48 What is disinformation and what forms does it take?
• 5:12 The business model: Disinformation as a service
• 7:24 Disinformation vs fraud
• 9:12 In the absence of meaningful regulation, companies are vulnerable to newer and more effective disinformation tools
• 11:16 Conclusions