
Emerge stronger through disruption
As businesses experience disruption, how they respond can determine their ability to recover and emerge stronger. In each episode of our series, PwC specialists discuss the challenges and opportunities facing business leaders in today’s environment of global uncertainty.
Emerge stronger through disruption
Episode 14: Deepfakes and hoaxes: Sophisticated disinformation campaigns are disrupting the corporate sector
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PwC
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Season 1
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Episode 14
Can you believe your own eyes? As more-sophisticated forms of disinformation infiltrate the corporate sector, the answer is often a resounding “no.” Deepfakes and hoaxes are putting companies at risk — and making a profit for perpetrators.
PwC Global Crisis Leader Kristin Rivera and US Partner Philip Upton break down the types of disinformation disrupting business around the world.