Beer Business Finance

Breaking the Mold: Transforming Sales Teams in the Beer Distribution Industry

Beer Business Finance

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0:00 | 51:18

In today's podcast we hear from VxP's Bud Dunn and Brad White. VxP is a tool that can help your beer business substantially improve gross profit. 

We dig in on this important question: Why are we afraid to show a gross profit to our sales reps?  Basically, all other industries do it, why not beer wholesalers?

Key Topics

  • Most common reasons why owners in the beer industry are hesitant to share gross profit information with their sales reps
  • Beer company's that have successfully implemented a program to share gross profit information with its sales team
  • How sales reps can use knowledge of gross profit margins to make better decisions about pricing, promotions, and other sales-related activities

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