Leading Beer Forward: Advocacy, Growth, and the Next Generation with Kim McKinnish (NBWA)

In this episode, we hear from Kim McKinnish SVP and COO of the National Beer Wholesalers Association (NBWA) to talk about the future of beer. 

Kim shares insights on the current state of the industry, the power of advocacy, and key NBWA initiatives including the BREW Initiative, the Next Generation of Leaders Group, and the Beer First Campaign. 

Our conversation explores how leadership, relationships, and culture drive stronger businesses — and what distributors can do right now to build a healthier, more sustainable beer industry.

In this episode, you’ll learn:

• An insider’s perspective on the current state of the beer industry and the biggest challenges and opportunities ahead
• What the BREW Initiative (Building Relationships & Empowering Women) is and how it’s helping develop talent across the industry
• Why empowering women and building inclusive cultures leads to stronger leadership teams and better business results
• The purpose behind NBWA’s Next Generation of Leaders Group and how it’s preparing future industry leaders
• The leadership skills and mindset shifts the next wave of beer professionals need to succeed
• An overview of the Beer Growth Initiative and NBWA’s Beer First Campaign
• Practical ways distributors and breweries can put the Beer First mindset into action in sales, marketing, and operations
• Kim’s outlook on where the beer industry is headed over the next 3–5 years
• Actionable takeaways for building better teams, better partnerships, and a stronger beer business

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Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com.